or


[07/25/12 - 11:16 AM]
NBCUniversal's StyleCandy Joins Forces With Apparel Destination Old Navy as Official Launch Sponsor
Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012.

[via press release from NBC]

NBCUNIVERSAL'S STYLECANDY JOINS FORCES WITH APPAREL DESTINATION OLD NAVY AS OFFICIAL LAUNCH SPONSOR

New Multiplatform Fashion, Beauty and Lifestyle Content Partnership Between Style Media and DailyCandy - Two of the Most Powerful Brands in the Women's Lifestyle Space - to Debut During New York Fashion Week this September

On-Air and Online Campaign for Old Navy's Rockstar Jeans Collection to be Integrated in StyleCandy's Fashion Week Coverage, Spotlighting the Hottest Trend of the Day

LOS ANGELES - July 25, 2012 - StyleCandy, a new fashion and beauty multi-platform content initiative from Style Media and DailyCandy - two of the most powerful brands in the women's lifestyle space - announced today that Old Navy will be its official launch sponsor. Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012 - one of the biggest weeks of the year for the industry - on Style and StyleCandy.com (a microsite that drives users to myStyle.com and DailyCandy.com).

"The combined viewership and user-base of these two, distinct brands - Style and DailyCandy - allow StyleCandy to offer a unique opportunity for Old Navy that goes beyond the traditional media approach, truly encompassing every way in which consumers can access our content," said Alicia Muntzner, Vice President, Advertising Sales, Style.

Featuring looks handpicked by both Style and DailyCandy experts, StyleCandy will encourage women everywhere to get ahead of upcoming fashion and beauty trends. The campaign will consist of a series of sponsored on-air vignettes to air twice daily on Style, themed "Trend of the Day," providing viewers with a sneak peek inside the fashion week tents, plus tips on how to rock the runway looks.

Among the new styles featured in the short-form content will be Old Navy's Rockstar Jeans collection, a colorful denim line available in 31 shades. On Wednesday, September 19, Style will run a recap of the hottest trends from its fashion week coverage and debut the retailer's new Rockstar Jeans commercial.

"Old Navy is committed to making fashion fun, and StyleCandy epitomizes that spirit, showing shoppers how to play with current trends, like colored denim," said Michele Schuh, Director, Media, Old Navy. "Combining the power of NBCUniversal's robust television and digital audiences, this integration enables us to reach our customers through their passion points."

The on-air campaign will drive users online to StyleCandy.com which, along with myStyle.com and DailyCandy.com, will provide in-depth fashion week coverage and promotion for the Rockstar Jeans collection. Additionally, DailyCandy will highlight the new fashion line via a sponsored email to its millions of subscribers, as well as social media outreach to its million plus followers on Twitter and Facebook.

"We know that today's consumers are on multiple screens - particularly women who actively engage in digital media," said Fernando Romero, VP of Sales for NBCUniversal's DailyCandy. "Both Style and DailyCandy have long been relied upon for their fashion and lifestyle know-how; StyleCandy is a powerful way to bring together each brand's reach - DailyCandy's 2.8 million subscribers and Style's 78 million homes - to deliver fashion expertise to style savvy women wherever and whenever they want it."

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Chicagolicious," "Empire Girls: Julissa & Adrienne" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

About DailyCandy

DailyCandy is the original, trusted source for handpicked discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers -- nationally and via eleven local city editions. Come enjoy the hunt, the scoop, and the share -- and the sweetest Deals in your city. Explore from your inbox, online at DailyCandy.com, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal's Entertainment & Digital Networks and Integrated Media.

About Old Navy

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit www.oldnavy.com.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/25/16 - 10:02 AM]
FYI Greenlights New Original Series "Stove Tots"
Production begins immediately on 13 one-hour episodes with the series slated to premiere in 2017.

[08/25/16 - 10:01 AM]
IFC's Comedy Crib Partners with the New York Television Festival
The exclusive Comedy Crib collaboration will highlight the selected projects through the end of the year.

[08/25/16 - 10:00 AM]
HBO Confirms Lineup of Comedy Programming for Upcoming Months
Highlights include new specials from Jerrod Carmichael, Pete Holmes and T.J. Miller.

[08/25/16 - 09:34 AM]
Showtime(R) Sets Premiere Date for "Gringo: The Dangerous Life of John McAfee"
Oscar nominee and two-time Sundance Film Festival winner Nanette Burstein delivers a deep investigation into the mysterious life of visionary anti-virus entrepreneur John McAfee.

[08/25/16 - 09:33 AM]
History(R) Commemorates the 15th Anniversary of the September 11th Terrorist Attacks with a Week of Original Primetime Specials
A new special, "15 Septembers Later," will premiere on Labor Day, Monday, September 5 at 9:00/8:00c.

[08/25/16 - 09:00 AM]
"ACM Honors" Performers Added - Alicia Keys, Miranda Lambert and More!
Plus: Mike Fisher, Emmylou Harris, Martina McBride and Thomas Rhett will present at the ceremony taking place Tuesday, August 30, at Nashville's historic Ryman Auditorium.

[08/25/16 - 08:43 AM]
Adventurer Josh Gates Embarks on an Epic Mission to Tackle the Age-Old Question: Is the Yeti Real?
In Travel Channel's four-week special event, adventurer and explorer Josh Gates embarks on an epic and enthralling journey through Nepal and Bhutan, in search of the truth behind the legend.

[08/25/16 - 08:03 AM]
Bravo Media's New Real Estate Series "Yours, Mine or Ours" Premieres Monday, October 3 at 10 PM ET/PT
Bravo Media enlists boisterous real estate agent Reza Farahan and interior designer and decorator Taylor Spellman to help couples, living under separate roofs, figure out which residence they should call home.

[08/25/16 - 08:01 AM]
Amazon Original Live-Action American Girl Special "Melody" Casts Marsai Martin in Lead Role
Executive produced by Common, Melody will also star Frances Fisher as Miss Abbot, Frankie Faison as Melody's grandfather Frank Ellison, and Idara Victor as Melody's mother Frances Ellison.

[08/25/16 - 08:00 AM]
Pop Superstars The Chainsmokers to Perform "Closer" at 2016 "MTV Video Music Awards"
They join previously announced performers Britney Spears featuring G-Eazy, Ariana Grande with Nicki Minaj, Nick Jonas featuring Ty Dolla $ign, Future and Video Vanguard recipient Rihanna.

[08/24/16 - 05:44 PM]
Ariana Grande to Reunite with Nicki Minaj On-Stage for Performance of "Side to Side" at 2016 "MTV Video Music Awards"
The 2016 VMAs will air live from New York's iconic Madison Square Garden for the first time ever on Sunday, August 28 at 9:00/8:00c.

[08/24/16 - 03:32 PM]
Lifetime Greenlights Britney Spears Biopic
Production begins this September in Vancouver for a 2017 premiere on Lifetime.

[08/24/16 - 02:31 PM]
"Live with Kelly" Kicks Off 2016-17 Season on September 5, 2016
As the exciting search for Kelly's new on-air partner continues, a diverse group of personalities will join her on the show.

[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.