or


[07/25/12 - 11:16 AM]
NBCUniversal's StyleCandy Joins Forces With Apparel Destination Old Navy as Official Launch Sponsor
Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012.

[via press release from NBC]

NBCUNIVERSAL'S STYLECANDY JOINS FORCES WITH APPAREL DESTINATION OLD NAVY AS OFFICIAL LAUNCH SPONSOR

New Multiplatform Fashion, Beauty and Lifestyle Content Partnership Between Style Media and DailyCandy - Two of the Most Powerful Brands in the Women's Lifestyle Space - to Debut During New York Fashion Week this September

On-Air and Online Campaign for Old Navy's Rockstar Jeans Collection to be Integrated in StyleCandy's Fashion Week Coverage, Spotlighting the Hottest Trend of the Day

LOS ANGELES - July 25, 2012 - StyleCandy, a new fashion and beauty multi-platform content initiative from Style Media and DailyCandy - two of the most powerful brands in the women's lifestyle space - announced today that Old Navy will be its official launch sponsor. Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012 - one of the biggest weeks of the year for the industry - on Style and StyleCandy.com (a microsite that drives users to myStyle.com and DailyCandy.com).

"The combined viewership and user-base of these two, distinct brands - Style and DailyCandy - allow StyleCandy to offer a unique opportunity for Old Navy that goes beyond the traditional media approach, truly encompassing every way in which consumers can access our content," said Alicia Muntzner, Vice President, Advertising Sales, Style.

Featuring looks handpicked by both Style and DailyCandy experts, StyleCandy will encourage women everywhere to get ahead of upcoming fashion and beauty trends. The campaign will consist of a series of sponsored on-air vignettes to air twice daily on Style, themed "Trend of the Day," providing viewers with a sneak peek inside the fashion week tents, plus tips on how to rock the runway looks.

Among the new styles featured in the short-form content will be Old Navy's Rockstar Jeans collection, a colorful denim line available in 31 shades. On Wednesday, September 19, Style will run a recap of the hottest trends from its fashion week coverage and debut the retailer's new Rockstar Jeans commercial.

"Old Navy is committed to making fashion fun, and StyleCandy epitomizes that spirit, showing shoppers how to play with current trends, like colored denim," said Michele Schuh, Director, Media, Old Navy. "Combining the power of NBCUniversal's robust television and digital audiences, this integration enables us to reach our customers through their passion points."

The on-air campaign will drive users online to StyleCandy.com which, along with myStyle.com and DailyCandy.com, will provide in-depth fashion week coverage and promotion for the Rockstar Jeans collection. Additionally, DailyCandy will highlight the new fashion line via a sponsored email to its millions of subscribers, as well as social media outreach to its million plus followers on Twitter and Facebook.

"We know that today's consumers are on multiple screens - particularly women who actively engage in digital media," said Fernando Romero, VP of Sales for NBCUniversal's DailyCandy. "Both Style and DailyCandy have long been relied upon for their fashion and lifestyle know-how; StyleCandy is a powerful way to bring together each brand's reach - DailyCandy's 2.8 million subscribers and Style's 78 million homes - to deliver fashion expertise to style savvy women wherever and whenever they want it."

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Chicagolicious," "Empire Girls: Julissa & Adrienne" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

About DailyCandy

DailyCandy is the original, trusted source for handpicked discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers -- nationally and via eleven local city editions. Come enjoy the hunt, the scoop, and the share -- and the sweetest Deals in your city. Explore from your inbox, online at DailyCandy.com, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal's Entertainment & Digital Networks and Integrated Media.

About Old Navy

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit www.oldnavy.com.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 01:03 PM]
Bravo Media Closes the Deal in New Series "Sell It Like Serhant" Premiering Wednesday, April 11 at 10PM ET/PT
In this new series, Ryan Serhant answers the call of struggling salespeople across multiple industries who are on the brink of losing their jobs and are desperate for his expertise.

[02/20/18 - 12:44 PM]
Netflix Adds to Animation Slate with Series Order for "Tuca & Bertie"
The animated series is a comedy about the friendship between two 30-year-old bird women who live in the same apartment building: Tuca, a cocky, care-free toucan, and Bertie, an anxious, daydreaming songbird.

[02/20/18 - 12:37 PM]
Smithsonian Channel(TM) Reveals the Hidden World of America's Elusive Mountain Lion in "The Mountain Lion and Me"
Montana filmmaker Casey Anderson has formed a remarkable relationship with one of America's most powerful predators, a mountain lion named Mama Mo.

[02/20/18 - 10:45 AM]
Discovery Family Introduces the New Pet-Centric World of "Littlest Pet Shop: A World of Our Own" Premiering Saturday, April 14
Inspired by Discovery Family's 2012 hit series "Littlest Pet Shop," the series reveals a completely overhauled pet-centric world where even the littlest pet is treated like the greatest king!

[02/20/18 - 10:02 AM]
Video: New Trailer for Season Two of CBS All Access' "The Good Fight"
The series stars Christine Baranski, Cush Jumbo, Rose Leslie, Delroy Lindo, Audra McDonald, Sarah Steele, Justin Bartha, Michael Boatman and Nyambi Nyambi.

[02/20/18 - 10:01 AM]
Video: WGN America Reveals "100 Code" Premiere Date for Tuesday, May 29 and Unveils All-New Trailer
"100 Code" is a tense crime thriller, following the hunt for a serial killer who targets young, blonde and blue-eyed women, found dead in fields of flowers.

[02/20/18 - 10:01 AM]
Freeform Orders "Girls Code" Pilot from Emmy-Nominated Executive Producer and Director Paul Feig
The pilot sets up the odd couple partnership between a brazen, self-centered tech CEO and a community-building social entrepreneur who must overcome their many issues with each other in order to co-run a groundbreaking, all-female tech incubator.

[02/20/18 - 09:29 AM]
CBS Orders "TKO," A New Competition Series from Mark Burnett and MGM Television for Summer 2018
"TKO" features one player racing through daunting obstacles while the other contestants are manning battle stations along the course, firing over-the-top projectiles in an attempt to knock them off and slow them down.

[02/20/18 - 09:04 AM]
Amazon Prime Original Series "The Dangerous Book for Boys," from Bryan Cranston and Greg Mottola, To Debut Exclusively on Prime Video on Friday, March 30
The series is a family show inspired by the book of the same name written by Conn and Hal Iggulden, that will resonate with children and adults of all ages.

[02/20/18 - 09:03 AM]
"Saturday Night Live" Announces Slate of Hosts, Musical Guests for March 3, 10, 17 Shows
Sterling K. Brown (March 10) and Bill Hader (March 17) join the previously announced Charles Barkley (March 3) as hosts.

[02/20/18 - 09:00 AM]
History(R) Seeks to Uncover the Truth Behind One of the Greatest Mysteries of the 19th Century in "The Curse of Civil War Gold"
Marty Lagina of "The Curse of Oak Island" is back with a new six-episode non-fiction series.

[02/20/18 - 08:40 AM]
Video: Netflix Releases "Marvel's Jessica Jones" Franchise Trailer
With flashes back to the first season, the trailer explores Jessica's path to season two, while she shows everyone how to fight like a woman.

[02/20/18 - 08:34 AM]
Netflix Satisfies Cravings for More "Santa Clarita Diet" with Season 2, Launching March 23rd
Despite her hunger for human flesh, his undead wife's killer urges and her mom's new lust for life (and taking it), Sheila, Joel and Abby Hammond are fineeee.