or


[08/01/12 - 11:01 AM]
Disney Junior to Launch Parent-Targeted, Kid-Friendly Short-Form Programming Under the "Disney Junior Night Light" Banner Tuesday, September 4
The content is produced by Disney Interactive Family and the block is sponsored by Babble, Disney's leading parenting blog platform.

[via press release from Disney Channel]

DISNEY JUNIOR TO LAUNCH PARENT-TARGETED, KID-FRIENDLY SHORT-FORM PROGRAMMING UNDER THE "DISNEY JUNIOR NIGHT LIGHT" BANNER TUESDAY, SEPTEMBER 4

Disney Junior, the brand behind three of cable TV's top five co-viewed series among parents and kids age 2-8, including the #1 series "Doc McStuffins," will launch a nightly block of parent-targeted, kid-friendly short-form programming to air interstitially on the 24-hour channel Disney Junior, beginning TUESDAY, SEPTEMBER 4 (9:00 p.m.-4:00 a.m., ET/PT). Presented under the banner "Disney Junior Night Light," the content is produced by Disney Interactive Family and the block is sponsored by Babble, Disney's leading parenting blog platform. The programs will also be featured on the Babble YouTube channel and DisneyJunior.com/Nightlight. The announcement was made today by Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide.

Kanter said, "We know that Disney Junior reaches moms as well as our core audience. Our new 'Disney Junior Night Light' programming is a nod to those moms, and dads too, who find themselves watching with their child during the later nighttime hours." Kanter continued, "We partnered with Disney Interactive Family to provide content that parents will appreciate, yet will also feel organic to our young Disney Junior viewers."

In keeping with Disney's heritage of storytelling, the emotional connection kids and parents have to Disney characters and stories and Disney's commitment to healthy lifestyles, the Disney Junior short-form series include: "DJ Tales," featuring cleverly costumed finger puppets acting out kids' versions of classic fairytales and storybook favorites; "Picture This!," a fast-paced series featuring artists and animators creating images of classic and contemporary Disney characters; and "That's Fresh," a cooking show hosted by chef Helen Cavallo who shares inspirational stories of cooking and eating with her own family and simple, healthy recipe ideas for kids and families. "Disney Junior Night Light" shorts in development include a series starring child and family photographer Me Ra Koh sharing her tips and tricks for taking professional-quality photographs, charming vignettes featuring parents sharing the story of the first day they brought their child home and a series that puts stay-at-home dads front and center.

"Babble leverages the power of storytelling to inform, entertain and empower parents everywhere," said Brooke Chaffin, Senior Vice President, Disney Interactive Family. "Based on the insights we've gleaned from Babble's vibrant community of bloggers, we've created short form video content for parents and kids to view together, offering them quick bursts of entertainment and inspiration in between some of their favorite Disney Junior shows."

For the second quarter 2012, the Disney Junior preschool block on Disney Channel delivered the top three preschool cable TV series among Women 18-49 with "Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse." Additionally, the March 23, 2012 premiere of "Doc McStuffins" is the #1 preschool series launch in cable TV history with adults 18-49.

Acquired by Disney in 2011, Babble is part of the Disney Interactive Family portfolio of online content and tools for today's connected parents. Babble offers a vibrant online community of real moms and dads who support, encourage and celebrate the highs and lows of raising a family. Babble's network of more than 300 influential bloggers contributes to the site daily, writing about a variety of parenting topics including pregnancy, child care, health, food and family activities, as well as lifestyle topics such as home, fashion and family products.

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/16/14 - 12:30 PM]
Two-Time Oscar(R) Nominee Jeremy Renner to Narrate "The World Wars"
The three-night event series premieres Memorial Day, May 26 at 9:00/8:00c on History.

[04/16/14 - 12:08 PM]
Chicago Fire Host New England Revolution Saturday at 4 P.M. ET on NBCSN
The two teams last met in September when Chicago's Alex scored the game-winning goal in the 86th minute of play to put the Fire ahead 3-2.

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 12:04 PM]
"Live with Kelly and Michael" Broadcasts Live from the White House Easter Egg Roll April 21, 2014
Michael Strahan will broadcast live from the annual White House Easter Egg Roll in the Jacqueline Kennedy Garden outside of the East Wing of the White House.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 11:39 AM]
TLC Explores the Fast-Paced Lives and Memorable Stories of Emergency Medical Techs in New Series "OMG EMT!"
The four-part series bows Saturday, May 3 at 10:00/9:00c on the cable channel.

[04/16/14 - 11:03 AM]
Time and Network for ESPN's 2014 Season-Opening Neutral Site College Football Schedule
The lineup will showcase five teams ranked in an early ESPN.com preseason top 25 poll for 2014 on Saturday, August 30.

[04/16/14 - 10:48 AM]
Princess Twilight Sparkle Struggles to Prove Herself as a Princess in the Fourth Season Finale of "My Little Pony Friendship Is Magic" on the Hub Network, May 10
In addition, on April 28, a new My Little Pony game, "My Little Pony Friendship is Magic Rainbow Falls Flight School" will launch on HubNetwork.com.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 10:09 AM]
Stars of ABC Family's "Melissa & Joey" and "Baby Daddy" to Participate in Live Twitter Chat with Fans During East Coast Broadcasts Tonight
Starting at 8:00/7:00c, fans can tweet Christopher Rich at @AceCharmer and Melissa Peterman at @Followtheblonde.

[04/16/14 - 10:03 AM]
GSN Announces a New Lineup of Competitors for Third Season of "The American Bible Challenge," Premiering Thursday, May 22 at 8 PM (ET/PT)
Season three premieres with two back-to-back original episodes on Thursday, May 22 at 8:00/7:00c, and will air new episodes every Thursday at 8:00/7:00c.

[04/16/14 - 10:00 AM]
E!'s "Live from the Red Carpet" Exclusively Broadcasts from the Inaugural iHeartRadio Music Awards
Giuliana Rancic and Terrence Jenkins will host the one-hour special, airing Thursday, May 1 at 7:00/6:00c.

[04/16/14 - 09:59 AM]
Spike TV Orders a Second Season of "Catch a Contractor" Starring Adam Carolla
The new episodes - due this fall - will be an hour long, up from season one's half-hour episodes.

[04/16/14 - 09:46 AM]
"Shark Tank: Swimming with Sharks" - Swim in the Shark-Infested Waters with a Unique Look Behind-the-Scenes of the Hit Show Airing Friday, May 2, 8 pm on ABC
In keeping with the evening's theme, an all-new, original episode of "Shark Tank" will air immediately following at 9:00/8:00c.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.