or


[08/20/12 - 10:15 AM]
Susan Lucci Guides Fans Through an Online Adulterous Experience, Helping Unlock Clues to a Fictional Love Triangle with Investigation Discovery's IsItADeadlyAffair.com
As previously announced, "Deadly Affairs" premieres Saturday, September 8 at 10:00/9:00c on the cable channel.

[via press release from Investigation Discovery]

SUSAN LUCCI GUIDES FANS THROUGH AN ONLINE ADULTEROUS EXPERIENCE, HELPING UNLOCK CLUES TO A FICTIONAL LOVE TRIANGLE WITH INVESTIGATION DISCOVERY'S ISITADEADLYAFFAIR.COM

- The Mystery Begins Today and Continues Through the Series Premiere of DEADLY AFFAIRS on Saturday, September 8 at 10 PM (E/P) -

(Silver Spring, MD) - Mistress, murderer, victim, spouse? Thrill-seekers will find them all in Investigation Discovery's interactive online experience launching today, IsItADeadlyAffair.com. This virtual event engages participants in the intricacies of an illicit affair as they unravel in real-time the "hows" and "whys" behind one troubled three-way. With ID unleashing clues among multiple online platforms via videos, graphics, micro-sites, and social media, fans become investigators as they are led through a maze of broken faith and betrayal.

With Susan Lucci as a guide, participants are able to knock down closed bedroom doors, navigate secret trysts, and lay bare salacious liaisons as they follow the twists and turns of the fictional love triangle. The experience has been quietly introduced in the DEADLY AFFAIRS (#DeadlyAffairs) on-air promo, and fans can go online now to IsItADeadlyAffair.com to start unraveling the mystery. But things might not always be as they seem, and the final piece to the puzzle will be unveiled during the season premiere of DEADLY AFFAIRS on September 8 at 10 PM (E/P) on Investigation Discovery.

"This transmedia campaign is the company's first foray into such highly interactive storytelling within a digitally-powered media landscape, and with an audience that craves mystery and suspense stories, Investigation Discovery is excited to lead the charge," said Henry Schleiff, president and general manager of Investigation Discovery. "We'll take our fans down the rabbit hole with an immersive virtual experience that transcends beyond the television screen, adding another layer of lurid love affairs turned crimes of passion that ID does so well."

In addition to the social media sites, superfans of Investigation Discovery, the self-proclaimed IDAddicts, will fuel the conversation about the experience, while InvestigationDiscovery.com will remain the home for all non-fiction content related to DEADLY AFFAIRS.

Sexual indiscretions, lascivious lovers and tempestuous infidelity are the stuff deadly affairs are made of in this consummate "whodunit." So go ahead. Get under the covers with Investigation Discovery. IsItADeadlyAffair.com begins now.

The IsItADeadlyAffair.com experience is written for Investigation Discovery by Andrea Phillips, an award-winning transmedia game designer and writer who has been an industry leader of transmedia storytelling and alternate reality games since 2001. For Investigation Discovery, TC Conway is creative director and producer of the experience, and Henry Schleiff is president and general manager.

About Investigation Discovery:

Investigation Discovery (ID) is America's leading investigation network and the fastest-growing network in television. As the source for fact-based analytical content and compelling human stories, ID probes factors that challenge our everyday understanding of culture, society and the human condition. ID delivers the highest-quality programming to more than 79 million U.S. households with viewer favorites that include On the Case with Paula Zahn, Disappeared, Unusual Suspects and Stolen Voices, Buried Secrets. For more information, please visit InvestigationDiscovery.com, facebook.com/InvestigationDiscovery, or twitter.com/DiscoveryID. Investigation Discovery is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories.





  [august 2012]  
S
M
T
W
T
F
S
   


· DEADLY AFFAIRS (ID)





[08/28/15 - 04:35 PM]
"#DanceBattle America," ABC's New Dance Competition Special, Premieres Monday, September 14
Alfonso Ribeiro and Jordin Sparks host the one-hour special, which will follow the season premiere of "Dancing with the Stars."

[08/28/15 - 01:00 PM]
Rowan Blanchard and Paris Berelc Star in the Disney Channel Original Movie "Invisible Sister," Premiering Friday, October 9 on Disney Channel
The film is set to premiere as part of "Monstober," Disney Channel's month-long Halloween-themed programming event.

[08/28/15 - 11:08 AM]
The Might of the Empire Grows and Fan-Favorite Clone Troopers Debut in New Episodes of "Star Wars Rebels" Season 2 Beginning Wednesday, October 14
In "Star Wars Rebels" Season Two, past lives will be revealed and the destiny of our heroes will be changed forever.

[08/28/15 - 10:40 AM]
Christina Applegate to Guest-Star on New Comedy "The Grinder"
Additional guest castings for the new series include Emmanuelle Chriqui and Nat Faxon.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/28/15 - 07:05 AM]
USA Network Stars Support No More Campaign to End Domestic Violence and Sexual Assault in Upcoming "Law & Order: Special Victims Unit" Marathon on August 30
Aaron Tveit, Gina Torres, John Cena, Mark Feuerstein, Patrick J. Adams, Rami Malek, Sarah Rafferty and Daniel Sunjata are all featured in the 11-episode stunt.

[08/28/15 - 06:17 AM]
Brooke Burke-Charvet Returns as Co-Host for the 95th Anniversary Broadcast of Miss America
She joins previously announced judges Brett Eldredge, Taya Kyle, Kevin O'Leary, Amy Purdy and Zendaya, as well as Nick Jonas who will act as the official music curator of the evening.

[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.