[09/06/12 - 10:34 AM]
Legend to Legend: ESPN to Commemorate The Rolling Stones' 50th Anniversary on Monday Nights
ESPN is licensing 16 Rolling Stones tracks for its "Monday Night Football" coverage.

[via press release from ESPN]

Legend to Legend: ESPN to Commemorate The Rolling Stones' 50th Anniversary on Monday Nights

Sixteen Classic Tracks to be part of ESPN's Monday Night Football Coverage This Fall

The Rolling Stones have announced the November release of GRRR!, a greatest hits collection to mark five decades of the Greatest Rock'n'Roll Band In The World. Now, ESPN will commemorate The Rolling Stones' 50th Anniversary on Monday nights throughout the National Football League season this fall with "Legend to Legend", a unique collaboration with the Universal Music Group that will combine Monday Night Football highlights with classic tracks from the legendary band featuring Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood.

ESPN is licensing 16 Rolling Stones tracks, spanning the early 1970's release of Exile on Main St. through the mid 2000's A Bigger Bang. The songs will be a mix of popular hits and deep cuts, including "It's Only Rock'n Roll", "Hot Stuff" and "One Hit (To the Body)". Four different songs will be selected per month and will be used for four weeks at a time on ESPN's Monday Night Countdown pregame show (6:30 p.m. ET), on bumpers and teases within the Monday Night Football game (8:30 p.m.), and in a post-MNF game highlight segment on SportsCenter, ESPN's flagship highlights, news and information show.

"Legend to Legend" will debut Monday, Sept. 10 when ESPN kicks off the 43rd season of Monday Night Football with two games at a special time: Cincinnati Bengals vs. Baltimore Ravens (7 p.m.) and San Diego Chargers vs. Oakland Raiders (10:15 p.m.). Countdown begins at 5 p.m. The schedule continues throughout ESPN's 16-week NFL schedule, which concludes on Saturday, Dec. 22.

"Legend to Legend" elements will be identified with a branded logo and high-end animation within Monday Night Countdown and SportsCenter, highlighting "The 50 Years of the Stones" and incorporating the band's signature tongue logo.

"We're very proud that the Rolling Stones chose ESPN's Monday Night Football to play a major role in their 50th Anniversary celebration; sports and music fans alike will enjoy the combination of these two pop culture legends - the most successful prime time sports series in the history of television and the world's greatest rock and roll band to supply music for our season-long soundtrack," said Bob Toms, ESPN vice president of production enhancements, who oversees the ESPN Music department.

ESPN's Monday Night Football

ESPN's Monday Night Football is the most-watched series in cable television history. In six seasons on ESPN, MNF has registered seven of the top 10 all-time biggest household audiences in cable history. For the 2011 season, ESPN's MNF delivered 14 of the 20 biggest household audiences (and 13 of the top 20 among viewers) for cable television in 2011, averaging a 9.7 rating (8.4 US rating) and 9,589,000 homes (13,252,000 viewers). MNF is the longest-running sports series in U.S. television history, dating back to its first season on ABC in 1970.

ESPN is available in approximately 100 million homes in the United States, This season, ESPN's coverage of the NFL - including Monday Night Football - will also be available to more than 73 million homes in 161 countries/territories in Latin America, Brazil, the Caribbean, Africa, Middle East, Israel, Europe, Canada, and Australia/New Zealand/Pacific Islands.

The Rolling Stones

The Rolling Stones, ABKCO Music & Records and Universal Music Group will release GRRR! by The Rolling Stones on the 12th of November 2012 for the World Excluding North America and on the 13th of November 2012 in North America. Available in various different formats - including a three-CD 50 track version featuring 50 tracks, and a four-CD Super-Deluxe version gathering a whopping 80 tracks - the collection tells the fascinating ongoing story of the Greatest Rock'n'Roll Band In The World, from their high octane version of Chuck Berry's Come On, their first single issued in June 1963, via the thrilling chart-toppers The Last Time, (I Can't Get No) Satisfaction, Get Off Of My Cloud, Jumping Jack Flash and Honky Tonk Women and the perennial juke-box and concert favorites Brown Sugar, Tumbling Dice, Miss You and Start Me Up, all the way to the present day with the inclusion of Gloom And Doom and One Last Shot, two new studio recordings recently completed by the group in Paris, France. These brand new recordings constitute the first time Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood have all been together in the studio since completing the exalted A Bigger Bang album in 2005, and follow on from the critically-acclaimed expanded re-releases of the historic 40th Anniversary live Madison Square Garden concert "Get Yer Ya-Ya's Out!" in November 2009 and of two of their seventies masterworks, Exile on Main St., in May 2010, and Some Girls, in November 2011. More information, visit: www.rollingstones.com.

  [september 2012]  


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