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[09/10/12 - 01:06 PM]
Go Deeper Into the "Sons of Anarchy" Mythology with the All-New Tricked Out SOA App
The all new app includes "exclusive features, e-commerce and a feature rich, virtual view of the SOA clubhouse!"

[via press release from FX]

Go Deeper Into the "Sons of Anarchy" Mythology with the All-New Tricked Out SOA App

Fans of the Critically Acclaimed Hit Drama Can Share in an Enhanced, Authentic Experience Both in Broadcast and on Blu-ray(TM) Disc

LOS ANGELES, CA (SEPT. 10, 2012) - FX and Twentieth Century Fox Home Entertainment, announced today the new and improved Sons of Anarchy app. The all new app combines the best features from the legacy SOA app and the SOA Gear app creating an immersive, interactive experience with exclusive features, e-commerce and a feature rich, virtual view of the SOA clubhouse!

With the Sons of Anarchy app, now available at the App StoreSM and Google Play, fans can sync in real time with the show or use the Season 4 Blu-ray Disc to shop for authentic merchandise they see on screen or licensed goods. In addition, fans can connect over social networks within the app, explore added features including alternate scenes, character bios, production stills, storyboards, show facts and trivia and much more. New features and merchandise will be added weekly as the new season progresses following the broadcast premiere on September 11 on FX at 10PM.

"Sons of Anarchy fans are the most passionate and vocal fans out there," said creator Kurt Sutter. "This app gives them everything they've been asking for... amazing hi-def graphics, new Season 5 content, features from previous seasons and access to all our cool SOA merch. And it's free, bitches."

Starring Charlie Hunnam, Ron Perlman and Golden Globe(R) Award winner Katey Sagal, Sons of Anarchy is the highest-rated series ever on FX. The premiere episode of season four (9/6/11) was the most-watched program in FX history, with 6.5 million Total Viewers.

"We are excited to offer SOA fans a place where they can not only engage further with the show but also find the merchandise they want in an interactive and entertaining environment," added Eric Schrier, Head of Series Development, FX and Executive Vice President of FX Productions.

The most popular items with fans are the SAMCRO Hoodie ($49.95), Lois Hill Saddle Ring ($188) worn by Gemma (Katey Sagal) and the KD 2120 Sunglasses ($10) worn by Jax (Charlie Hunnam). The SOA app has been downloaded more than 425,000 times since its release.

"Our commerce platform was purposefully built to serve the entertainment industry and their viewers across all platforms where content is consumed," said Mike Fitzsimmons, Delivery Agent CEO. "We're thrilled to be a second year partner, enabling Sons of Anarchy fans to use their second screen device to shop the products they see as they see them on screen."

Echoing the excitement, Defy Agency Creative Director Toby Chi stated, "The SOA App is engineered with an innovative technology, called 'Perspective,' that transports the users to the world of SOA with an immersive environment and contains back-stories of the characters and club history, as well as bonus production materials such as deleted scenes and action storyboards."

Magic Ruby President and CEO, Tom Engdahl continued, Sons of Anarchy is a tremendous franchise. Our mission in developing this App was to create a second screen experience as compelling as the series to attract and engage both new viewers and avid fans. This is the second app we've been privileged to create for SOA and with it, have developed and provided new features to deepen the viewer experience."

Sons of Anarchy was created by Kurt Sutter who also serves as Executive Producer along with John Linson, Art Linson and Paris Barclay. The series is produced by FX Productions and Fox 21.

# # #

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

About FX

FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 98 million homes. The diverse schedule includes a growing roster of critically acclaimed and award-winning hit dramas series including Sons of Anarchy and Justified, the miniseries American Horror Story, and acclaimed hit comedy series It's Always Sunny in Philadelphia, The League, Louie, Archer, Wilfred, Legit, BrandX with Russell Brand and Totally Biased with W. Kamau Bell. Its library of acquired box-office hit movies is unmatched by any ad-supported television network. The network's other offerings include the acquired hit series Two and a Half Men and How I Met Your Mother, and live sports with college football and the UFC.

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A+E Television Networks, HBO, Showtime, Turner Entertainment Networks, and The Weinstein Company, as well as for sports organizations including the New York Knicks, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

About Defy Agency

Defy Agency produces trans media content with an inspiring blend of creativity and technical prowess.

About Magic Ruby

Magic Ruby is a company dedicated to monetizing the Second Screen by integrating state-of-the-art technology into the TV viewing experience. Its mission is to enable content owners, distributors and brands to generate incremental revenue from second screen viewership. Magic Ruby's suite of products and services include immersive second screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, please visit www.magicruby.com

App Store is a service mark of Apple Inc.





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· SONS OF ANARCHY (FX)





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