[09/12/12 - 12:44 PM]
Mike Rowe Puts on His Thinking Cap (& Drinking Shoes) in Discovery's New Three Part Series "How Booze Built America"
The series launches Wednesday, September 19 at 10:00/9:00c on the cable channel.

[via press release from Discovery]


(New York, NY) - Mike Rowe is thirsty. Really thirsty. And after doing hundreds of dirty jobs, who can blame him? In Discovery's brand new three part series HOW BOOZE BUILT AMERICA, premiering on Wednesday, September 19th at 10pm ET/PT (and airing on the following two Wednesdays), host Mike Rowe takes a break from the dirty jobs...and takes a seat at the bar.

Did you know that the Puritans landed the Mayflower early on Plymouth Rock... because they ran out of beer? Or that Johnny Appleseed was actually creating farms to sell hard apple cider? Mike Rowe does, and he'll walk you through all of this and more. He's proven that dirty jobs can be fun. He's ready to do the same for history.

In HOW BOOZE BUILT AMERICA, Mike Rowe will crisscross the country, stiff drink in hand and beer goggles firmly strapped on, to take an in depth and slightly unusual look at the story of our nation. Between reenactments of actual historical events, and current day interviews with historians and experts, Rowe will make the case that alcohol is clearly one of the key ingredients that formed our culture and our country. He'll take viewers on a liquor fueled journey based on historical facts, such as:

· Paul Revere actually rode from tavern to tavern on his Midnight Ride, and may have slipped in a few cold ones along the way

· George Washington distilled his own whiskey, Thomas Jefferson brewed his own beer, and Abraham Lincoln sold booze out of his grocery stores prior to saving the Union

· The Pilgrims gave beer to their kids - on purpose

From the Mayflower to the moon landing, from George Washington to the O.K. Corral, booze has been there every step of the way. And that's not just the liquor speaking.

HOW BOOZE BUILT AMERICA is produced by Karga 7. Kelly McPherson, Emre Sahin, Sarah Wetherbee, Miriam Leffert and Jeanne Begley are executive producers for Karga 7. Mike Rowe and Mary Sullivan are executive producers for mikeroweWORKS. Craig Coffman is executive producer for Discovery.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.1 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

  [september 2012]  


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