SCIENCE TO DEBUT WORLD PREMIERE SPECIAL "i.am.mars: REACH FOR THE STARS" FEATURING will.i.am
--New Special Documents the Making of will.i.am's "Reach for the Stars" and the Historic First Interplanetary Broadcast of Recorded Music to Earth--
(Silver Spring, Md.) - SCIENCE announced today that it is taking viewers further inside NASA's latest mission to Mars with the exclusive world premiere of i.am.mars: REACH FOR THE STARS on Wednesday, September 19, 2012, at 10 PM ET/PT. The special documents the artistic and technical process behind "Reach for the Stars," will.i.am's newest single that became the first song ever to be broadcast from another planet to Earth.
In what is being hailed as "the most complex Mars mission to date," NASA's Curiosity spacecraft successfully landed on the red planet on August 6, 2012. Since then the Curiosity rover has returned stunning photographs and valuable information about the Martian surface that is helping scientists determine if it has the ability to support life.
Recently, Curiosity also returned will.i.am's new song "Reach for the Stars" as - for the first time in history - recorded music was broadcast from a planet to Earth. i.am.mars: REACH FOR THE STARS profiles will.i.am's passion for science and his belief in inspiring the next generation of scientists through STEM (Science, Technology, Engineering and Math) education.
i.am.mars: REACH FOR THE STARS also gives viewers a window into his creative process, as well as the recording of the song with a full children's choir and orchestra. In addition, viewers also go inside the engineering challenges NASA faced in uploading the song to Curiosity, and the hard work required to make the historic 700 million mile interplanetary broadcast a reality.
"Between MARS LANDING 2012: THE NEW SEARCH FOR LIFE and i.am.mars: REACH FOR THE STARS, SCIENCE is consumed with the bold exploration of the red planet," said Debbie Myers, general manager and executive vice president of SCIENCE. "We hope our viewers are as inspired as we are by the creativity, imagination and daring of both will.i.am and NASA."
i.am.mars will be distributed to schools nationwide through Discovery Education's digital streaming services. SCIENCE and Discovery Education will also work with Affiliates to promote i.am.mars' educational resources for use in schools and with community organizations, brining the magic of Mars to life.
i.am.mars: REACH FOR THE STARS is executive produced by will.i.am.
SCIENCE, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, SCIENCE looks for innovation in mysterious new worlds as well as in its own backyard. SCIENCE and the SCIENCE HD simulcast reach more than 68 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.