or


[09/19/12 - 11:00 AM]
FOX Broadcasting Company and trueAnthem to Measure Social Sharing of Digital TV Content
This partnership marks the first time a broadcast network has invested significant resources in capturing the value of earned media.

[via press release from FOX]

FOX BROADCASTING COMPANY AND TRUEANTHEM TO MEASURE SOCIAL SHARING OF DIGITAL TV CONTENT

Partnership Allows FOX to Measure Television Content Sharing on Multiple Social Platforms and Quantify Value of Earned Media

Fox Broadcasting Company (FOX) and trueAnthem announced today a research and technology partnership focused on tracking the social sharing of FOX's digital television content and measuring its social influence. Using its patent-pending technology, trueAnthem will provide FOX social measurement capabilities that will enable the network to assess deeper audience, content and engagement intelligence and to more effectively tailor its marketing campaigns. This partnership marks the first time a broadcast network has invested significant resources in capturing the value of earned media.

"Social TV is a key priority for FOX, and in order to drive social conversation with our viewers, it's critical that we understand the way they interact with our content," said Melva Benoit, SVP Audience Intelligence and Research Strategy for FOX. "By teaming with trueAnthem, we will not only gain a more detailed profile of our audience in the social space, but can also provide our brand partners with deeper insight into the performance and quality of our digital content."

"We are thrilled to partner and track real-time social viewing and content sharing with such a top-tier content company as FOX. Our technology will help FOX reach new social audiences and acquire insight based on reach, relevancy and advocacy," added Chris Hart, trueAnthem's CEO. "With these insights, FOX will be able to advance their digital content, optimize distribution and quantify the value of their Earned Media."

trueAnthem measures audience awareness, engagement, viral distribution and influencer metrics in real time to assess the performance and quality of digital content across multiple social platforms, including Facebook, Twitter, GooglePlus and LinkedIn. Implementing the trueInsights Share Plug-in to FOX's digital video player, FOX and trueAnthem will capture the social sharing of the network's paid and owned short-form video content. As that content is shared, the companies will measure the shared content's viral spread, including the various social platforms it is shared to and the types of users who are sharing it.

For more information about FOX's primetime programs, please visit www.fox.com. To learn more about trueAnthem, please visit www.trueanthem.com.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

ABOUT TRUEANTHEM

trueAnthem is the industry leader in Earned Media Measurement for advertisers, content publishers and digital marketers. trueAnthem's patent-pending technology tracks digital content across Paid, Owned and Earned Media placement, identifies social influencers and reports on the value of Earned Media. We measure Audience Awareness, Engagement, Viral Distribution and Influencer Metrics in real-time to assess the social performance and quality of digital content. By linking social content distribution and performance with audience profiling, we provide our clients with Earned Intelligence.





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/27/14 - 12:01 AM]
Video: Trailer of NBC's Highly Anticipated Series "A.D." from Executive Producers Roma Downey and Mark Burnett
The limited series launches Easter Sunday, April 5 on the Peacock.

[11/26/14 - 11:15 AM]
Watch a Sneak Peek at a Special Bite-Sized "Brooklyn Nine-Nine" Airing Thanksgiving, After the Football Game, on FOX
Said installment, guest starring Eva Longoria, then airs in full on Sunday, November 30 at 8:30/7:30c.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 10:45 AM]
Six Groups Battle for First Place on Wednesday, Dec. 17 in the Two-Hour Special Edition of "The Sing-Off"
Returning judges Jewel and Shawn Stockman will be joined by Fall Out Boy frontman Patrick Stump while Nick Lachey is once again set as host.

[11/26/14 - 09:56 AM]
TNT Offers On-Demand Sneak Peek of Dwayne "The Rock" Johnson's New Series "Wake Up Call"
Fans will be able to watch the sneak peek episode through the Watch TNT app & www.tntdrama.com starting Thanksgiving Day.

[11/26/14 - 09:45 AM]
Nick Jonas to Perform Hit Single "Jealous" from Self-Titled Album on Monday, Dec. 1 Telecast of "The Voice"
Hot country newcomer RaeLynn is also set to perform on the Tuesday, December 2 telecast.

[11/26/14 - 09:14 AM]
NBCSN Presents "NASCAR America" Specials Recapping the Thrilling Top Moments of 2014
The specials began airing during "NASCAR America's" 30-minute 5 p.m. ET time slot on Nov. 19, with new episodes debuting Dec. 1, 2, 10 and 11, and culminating on Dec. 16 with the Top 20 Moments of 2014.

[11/26/14 - 09:08 AM]
CBS to Broadcast Special Editions of "The Late Late Show," Jan. 5 - March 6
Judd Apatow, Will Arnett, Wayne Brady, Drew Carey, Jim Gaffigan, Billy Gardell, Sean Hayes, Thomas Lennon, John Mayer and Kunal Nayyar are among the scheduled guest hosts.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/26/14 - 08:14 AM]
USSA, NBC Sports Group and Universal Sports Network to Provide Unprecedented Coverage of 2014-15 U.S. Ski and Snowboarding Season
The partnership will result in a record 67 of hours of coverage this season across NBC, NBCSN, and Universal Sports.