or


[09/19/12 - 11:00 AM]
FOX Broadcasting Company and trueAnthem to Measure Social Sharing of Digital TV Content
This partnership marks the first time a broadcast network has invested significant resources in capturing the value of earned media.

[via press release from FOX]

FOX BROADCASTING COMPANY AND TRUEANTHEM TO MEASURE SOCIAL SHARING OF DIGITAL TV CONTENT

Partnership Allows FOX to Measure Television Content Sharing on Multiple Social Platforms and Quantify Value of Earned Media

Fox Broadcasting Company (FOX) and trueAnthem announced today a research and technology partnership focused on tracking the social sharing of FOX's digital television content and measuring its social influence. Using its patent-pending technology, trueAnthem will provide FOX social measurement capabilities that will enable the network to assess deeper audience, content and engagement intelligence and to more effectively tailor its marketing campaigns. This partnership marks the first time a broadcast network has invested significant resources in capturing the value of earned media.

"Social TV is a key priority for FOX, and in order to drive social conversation with our viewers, it's critical that we understand the way they interact with our content," said Melva Benoit, SVP Audience Intelligence and Research Strategy for FOX. "By teaming with trueAnthem, we will not only gain a more detailed profile of our audience in the social space, but can also provide our brand partners with deeper insight into the performance and quality of our digital content."

"We are thrilled to partner and track real-time social viewing and content sharing with such a top-tier content company as FOX. Our technology will help FOX reach new social audiences and acquire insight based on reach, relevancy and advocacy," added Chris Hart, trueAnthem's CEO. "With these insights, FOX will be able to advance their digital content, optimize distribution and quantify the value of their Earned Media."

trueAnthem measures audience awareness, engagement, viral distribution and influencer metrics in real time to assess the performance and quality of digital content across multiple social platforms, including Facebook, Twitter, GooglePlus and LinkedIn. Implementing the trueInsights Share Plug-in to FOX's digital video player, FOX and trueAnthem will capture the social sharing of the network's paid and owned short-form video content. As that content is shared, the companies will measure the shared content's viral spread, including the various social platforms it is shared to and the types of users who are sharing it.

For more information about FOX's primetime programs, please visit www.fox.com. To learn more about trueAnthem, please visit www.trueanthem.com.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

ABOUT TRUEANTHEM

trueAnthem is the industry leader in Earned Media Measurement for advertisers, content publishers and digital marketers. trueAnthem's patent-pending technology tracks digital content across Paid, Owned and Earned Media placement, identifies social influencers and reports on the value of Earned Media. We measure Audience Awareness, Engagement, Viral Distribution and Influencer Metrics in real-time to assess the social performance and quality of digital content. By linking social content distribution and performance with audience profiling, we provide our clients with Earned Intelligence.





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/16/14 - 06:01 PM]
Video: Watch the First Promo for "I Wanna Marry 'Harry'" Which Debuted Moments Ago During "American Idol XIII"
The newcomer launches Tuesday, May 27 at 8:00/7:00c on FOX.

[04/16/14 - 05:48 PM]
Video: This Summer, You Won't Be Able to Look Away - "The Strain" - Only on FX
Check out the latest tease for the new drama, premiering on FX this summer.

[04/16/14 - 05:44 PM]
Video: Gaining Power, Surrendering Control - "Tyrant's" Rule Begins This Summer
Watch the first promo for the series, due this summer on FX.

[04/16/14 - 04:26 PM]
NBC Flips "American Dream Builders," "Dateline" on Sunday Nights
"American Dream Builders" will now lead off the night at 7:00/6:00c followed by "Dateline NBC" at 8:00/7:00c.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:30 PM]
Two-Time Oscar(R) Nominee Jeremy Renner to Narrate "The World Wars"
The three-night event series premieres Memorial Day, May 26 at 9:00/8:00c on History.

[04/16/14 - 12:08 PM]
Chicago Fire Host New England Revolution Saturday at 4 P.M. ET on NBCSN
The two teams last met in September when Chicago's Alex scored the game-winning goal in the 86th minute of play to put the Fire ahead 3-2.

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 12:04 PM]
"Live with Kelly and Michael" Broadcasts Live from the White House Easter Egg Roll April 21, 2014
Michael Strahan will broadcast live from the annual White House Easter Egg Roll in the Jacqueline Kennedy Garden outside of the East Wing of the White House.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 11:39 AM]
TLC Explores the Fast-Paced Lives and Memorable Stories of Emergency Medical Techs in New Series "OMG EMT!"
The four-part series bows Saturday, May 3 at 10:00/9:00c on the cable channel.

[04/16/14 - 11:03 AM]
Time and Network for ESPN's 2014 Season-Opening Neutral Site College Football Schedule
The lineup will showcase five teams ranked in an early ESPN.com preseason top 25 poll for 2014 on Saturday, August 30.

[04/16/14 - 10:48 AM]
Princess Twilight Sparkle Struggles to Prove Herself as a Princess in the Fourth Season Finale of "My Little Pony Friendship Is Magic" on the Hub Network, May 10
In addition, on April 28, a new My Little Pony game, "My Little Pony Friendship is Magic Rainbow Falls Flight School" will launch on HubNetwork.com.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.