[09/28/12 - 10:15 AM]
Everyday Health's New TV Series, "Recipe Rehab," Is First Show from a YouTube Original Channel to Air on Network TV
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[via press release from Everyday Health]

Everyday Health's New TV Series, "Recipe Rehab," Is First Show from a YouTube Original Channel to Air on Network TV

Everyday Health Launches Multi-Platform Healthy Food Initiative with Cooking Competition TV Series on ABC Stations, Hosted by Danny Boome, and New Website, Better Eats

NEW YORK, Sept. 28, 2012 -- Everyday Health, Inc., the digital leader in health and wellness, announced the launch of "Recipe Rehab," the first program from a YouTube original channel to broadcast as a network television series. "Recipe Rehab," produced by Everyday Health and Trium, will debut October 6th as an original, half-hour, weekly television series as part of Litton's Weekend Adventure, a block of educational and informational programming, which airs Saturday on ABC stations following "Good Morning America" in 95 percent of the country. In conjunction with the series debut, Everyday Health is also launching the show's website October 1st at BetterEats.com/RecipeRehab, where healthy meets delicious. Everyday Health's original YouTube channel (YouTube.com/EverydayHealth) will continue to have fresh "Recipe Rehab" content.

The "Recipe Rehab" TV show is hosted by Danny Boome and features a rotating cast of acclaimed chefs - Spike Mendelsohn, Candice Kumai, Laura Vitale, Tana Amen, Govind Armstrong, Calvin Harris, and Mareya Ibrahim - competing to help rehabilitate America's favorite recipes and inspire children and their families to make healthy lifestyle choices. Each episode will take a real family's favorite decadent dish, such as fried chicken, macaroni and cheese or nachos, and challenge two renowned chefs to create a lower-calorie, healthier version of the dish, to be analyzed by Everyday Health nutritionists. Once the burners have been turned off and the dishes plated, the family becomes the judge as they cast their votes based on how the new, healthier recipes taste and how easy they are to make, declaring which rehabbed dish and chef will win each week. In the process, host Danny Boome and chefs from the elite "Recipe Rehab" kitchen share their healthy eating tips while inspiring and educating children ages 13-16 and their families to live healthier lives.

Together, "Recipe Rehab" and Better Eats anchor Everyday Health's new healthy eating initiative, which extends the Company's overall mission to help consumers make better health and lifestyle decisions every day. Better Eats, which will be cross promoted through the TV show and across the entire Everyday Health portfolio, will become a premier destination for consumers looking to make smart food choices for themselves and their families, and the marketers who want to reach them.

"Everyday Health is excited to offer a dedicated platform for healthy food programming that entertains and educates viewers, and is an integrated solution for advertisers," explained Mike Keriakos, Everyday Health President & Co-Founder. "This move furthers Everyday Health's position as a leading force in lifestyle content for the health and wellness category."

"Recipe Rehab" is the second broadcast TV show from Everyday Health, following "Everyday Health" which aired during the 2011-2012 broadcast season on ABC stations and garnered a prestigious Emmy nomination, the first for a show produced by a digital content company.

"We're excited to have produced an entertaining program that not only fares well across platforms, but also inspires real change and healthier lifestyles," stated Mark Koops, Executive Producer, "Recipe Rehab," Trium, and the co-creator of The Biggest Loser.

"Litton's Weekend Adventure enters its second season recognized as a leader in educational and informational programming. We welcome 'Recipe Rehab' and salute its mission to lead children, teens and their families to make healthier lifestyle choices," commented Dave Morgan, President and CEO of Litton Entertainment.

About Recipe Rehab

"Recipe Rehab," produced by Everyday Health and Trium, the first program from a YouTube original channel to premiere on broadcast television. The popular program has expanded its format and it will debut on ABC stations as an original half-hour, weekly educational and informational series beginning October 6, 2012. Each episode, the show's host Danny Boome plays referee between two competing chefs on a recipe recreation, with a healthy twist. The recipe comes from a real family who submitted their favorite, decadent dish. The "Recipe Rehab" chefs compete to take it from unhealthy to healthy. Once the chefs' burners have been turned off and the meals have been plated, that featured family casts their vote on which dish is the 'better eats' based on ease-to-make, taste, and closeness to the original recipe. Each week, Danny also advises the audience on his recipe for a happy, healthy and stress-free kitchen.

Meet the cast of chefs from the elite kitchen of "Recipe Rehab" - Tana Amen, Govind Armstrong, Calvin Harris, Mareya Ibrahim, Candice Kumai, Spike Mendelsohn and Laura Vitale - and find their favorite rehabbed recipes at the TV show's website, BetterEats.com/RecipeRehab. Fans can continue to view the YouTube original program at YouTube.com/EverydayHealth.

About Better Eats

Just like the kitchen has become the heartbeat of most homes, BetterEats.com is that virtual kitchen where culinary and health experts, community and celebrities meet to share ideas, recipes and discussions which empower healthy eating. Better Eats combines the personality and accessibility of food blogs with the breadth and scalability of the mega recipe sites. Founded on the principles of making better choices, Better Eats provides engaging content, elegant functionality, and is designed to promote a robust social sharing environment. The site aims to help people make simple and easy changes toward a healthier and enriching lifestyle, one better bite at a time.

About Everyday Health, Inc.

Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

Source: comScore Media Metrix, comScore Video Metrix, Facebook Insights, Twitter

About Trium

Trium is a global independent production company founded by a trio of successful media executives, Mark Koops, Jared Tobman, and Eric Day. Together, they have created and produced over 1000 hours of television, including blockbusters "The Biggest Loser" and "Masterchef"; and more than 40 original digital series for MSN, Yahoo!, and YouTube, such as the 200-million-stream hit "Who Knew," the Everyday Health YouTube Channel, and series featuring Jillian Michaels, Cat Cora, Bob Harper, Jack Welch, Carson Daly, and Andrew Zimmern. Trium is focused on partnering with leading networks and brands to create entertainment properties that provide a launching pad for ancillary and global licensing businesses.

About Litton's Weekend Adventure

Produced by Litton Studios, Litton's Weekend Adventure features six high-definition, original E/I series including Jack Hanna's Wild Countdown, hosted by the world's premiere wildlife expert and animal ambassador, Jack Hanna; Ocean Mysteries with Jeff Corwin, hosted by Jeff Corwin, best known for his Emmy(C) Award winning shows on the Disney Channel, Discovery and Animal Planet; Emmy(C) nominated Born to Explore with Richard Wiese, hosted by world explorer and former president of the renowned Explorers Club, Richard Wiese; Sea Rescue, hosted by environmental journalist and Good Morning America anchor Sam Champion, featuring the rescue, rehabilitation and release of wildlife back into the ocean; Recipe Rehab, a competition style cooking show that inspires a healthy lifestyle for kids and their families produced by Everyday Health and Mark Koops, the creator and executive producer of The Biggest Loser; and Food for Thought with Claire Thomas, hosted by Claire Thomas, a young role model for teens who will show America's youth how to forge a healthy relationship with food, family, and friends. Litton's Weekend Adventure airs every Saturday immediately following Good Morning America in most markets. For more information, visit www.littonweekendadventure.com.

  [september 2012]  


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