"TEENAGE MUTANT NINJA TURTLES" MAKE A TRIUMPHANT RETURN TO TELEVISION IN NEW NICKELODEON SERIES

Series Premiere Scores Cable's Top Spot for the Week with Kids Across All TV; Nearly 4 Million Total Viewers; and Nick's Highest Boys 2-11 Rating for 2012

Nickelodeon Renews Series for Second Season with 26 New Episodes Ordered

Consumer Products Line Named to Holiday Season 'Hot Toy' Lists

NEW YORK - Oct. 2, 2012 - Leonardo, Raphael, Michelangelo and Donatello - aka the Teenage Mutant Ninja Turtles - made a triumphant return to television in their new Nickelodeon series premiere this weekend (Saturday, Sept. 29, at 11 a.m., ET/PT), ranking as the week's top telecast with kids 2-11 (6.2/2.1 million) and boys 6-11 (8.2/837,000) across broadcast and cable TV, and the number-one kids program on basic cable with total viewers (drawing 3.9 million) for the week. Additionally, the new CG-animated version of the series hit a ratings high for Nickelodeon with boys 2-11 (7.5/1.3 million), and was the network's top-rated premiere for an animated series since 2009. During its premiere weekend the series reached nearly 12 million total viewers.

Following its launch success, Nickelodeon has ordered 26 additional episodes of the series, which will begin airing next year. Additionally, the reintroduction of this storied franchise has already ignited excitement in the licensing community, with the new line of Teenage Mutant Ninja Turtles consumer products from Playmates Toys being named 'Hot Toys for the Holidays' on the prestigious Toys R' Us and Time to Play lists.

Teenage Mutant Ninja Turtles is set in present day New York City, from the glittering towers of Manhattan to the dark depths of the sewers, and follows the adventures of four humanoid turtles and a six-foot-tall rat, Master Splinter. One day, while living a life in seclusion with his four pet turtles, the once human, Splinter, encountered a mysterious green ooze that covered him and his pets. Overcome by the mutagen, he was transformed into a rat and his four pets became humanoid turtles. Fearing persecution from humans, he brought the Turtles underground and raised them, training them to become ninjas. Years have passed since that point and the four turtles, Leonardo, Raphael, Donatello and Michelangelo, are now headstrong teenagers, filled with the confidence of youth and a burning desire to see the world.

The series stars Jason Biggs (Leonardo), Sean Astin (Raphael), Rob Paulsen (Donatello), Greg Cipes (Michelangelo), Mae Whitman (April O'Neil), Hoon Lee (Master Splinter) and Kevin Michael Richardson (Shredder). The executive producers for the series are Ciro Nieli, Joshua Sternin & J.R. Ventimilia and Peter Hastings. Teenage Mutant Ninja Turtles is premiering globally across Nickelodeon's channels around the world.

Considered one of the most popular kids' television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases. The property also has translated into a significant consumer products business - with DVDs, video games, toys and more--that has generated billions of dollars at retail.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).