[10/25/12 - 02:19 AM]
Discovery Channel Launches First Ever Global Facebook Page and Dedicated YouTube Channel for Landmark New Series: "How We Invented the World"
The project examines the four inventions that define the modern world: cell phones, cars, planes, and skyscrapers.

[via press release from Discovery]


(Silver Spring, MD) - Discovery Networks International announced the launch of its first ever global Facebook page as well as a dedicated YouTube channel for its new landmark series: HOW WE INVENTED THE WORLD.

The live Facebook page (https://www.facebook.com/HowWeInventedTheWorld) is an initiative that will serve as a vertical on Facebook for inventions, inventors, and the 'game changer' in all users. From small, everyday developments that make modern living easier to grand creations, this page will explore those innovations featured both in and beyond the show as well as those from around the world - and how they have changed our lives. Posts are featured in numerous languages to fully embrace the global platform, and images carry each region's flag to emphasize the intentional multicultural twist. Additionally, seamless video integration with the branded YouTube channel provides easy access to the dynamic and exclusive content for all fans. Participating countries include: the U.S., Brazil, parts of Latin America, the U.K., Romania, France, Poland, Hungary, Denmark, Australia, Benelux, Norway, Italy, Germany, South Africa, and Turkey as well as for promotion in Asia and Sweden.

Similarly, "Inventing the World" the YouTube Channel, launched on Thursday, October 18, is a key promotional driver for the series. It acts as a video hub that can be linked to by all regions, and discovered by the YouTube community. The YouTube channel provides opportunities for social cross promotion and will remain online even after the series to provide an evergreen source of content for curious users to learn more about the topics covered in the series. Overall, it provides immense future programming support potential, as well as increased SEO advantage.

HOW WE INVENTED THE WORLD examines the four inventions that define the modern world - cell phones, cars, planes, and skyscrapers - and introduces the people and process that lead to their development. Each episode in this 4-part series reveals the fascinating stories and seemingly random events that ultimately lead to the creation of these iconic inventions. By showcasing the minds behind the innovations that have shaped our lives in unimaginable and unanticipated ways, this series highlights stories of human ingenuity, extraordinary connections, unprecedented experimentation, and jaw-dropping events that have shaped the world as we know it.

As quintessential modern communications tools, Facebook and YouTube fit perfectly with the constant progress championed by the series. Like HOW WE INVENTED THE WORLD, its social media page and channel use a global creative model that adapts and customizes to each of Discovery's key territories. Audiences from London to Warsaw, from New York to Sydney, can access exclusive content regarding the visionaries and journeys that have formed our current identity and serve as a real-life testament to how they continue to enhance and build towards the future.

HOW WE INVENTED THE WORLDis an international title that will premiere on Discovery Channel worldwide, in 209 countries and reaching 400 million households, in 2012.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. Discovery Networks International distributes 27 international brands, reaching over 1.3 billion cumulative subscribers with programming available in 45 languages. For more information please visit www.discoverycommunications.com.

  [october 2012]  


[10/28/16 - 09:36 AM]
Nickelodeon's Kids Pick the President "Kids' Vote" Launches Today
The "Kids' Vote" results will be announced live on Saturday, November 5, at approximately 9:35 p.m.

[10/28/16 - 09:12 AM]
"The Walking Dead" Returns as the Biggest Show on Television for the Fifth Consecutive Season
AMC further spins the numbers for Sunday, October 23.

[10/28/16 - 09:05 AM]
TV One's Signature "Unsung" Series Returns Wednesday, Nov. 2 at 8 P.M. ET
Look for new installments spotlighting Hill Harper, Joe & Guy Torry, Bill Bellamy, Kurupt, Bobby Bland and Frankie Knuckles.

[10/28/16 - 08:56 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with New Lineup
"The Big Bang Theory" leads the evening among total viewers and adults 18-49.

[10/28/16 - 08:12 AM]
Bravo Media's "The Real Housewives of New Jersey" Delivers Double the Drama with a Two-Part Reunion Beginning Sunday, November 6 at 10PM ET/PT
Host Andy Cohen encourages these women to leave no stone unturned and set the record straight during this explosive reunion.

[10/28/16 - 08:02 AM]
Investigation Discovery Launches Advocacy Campaign "Stop Hate in Your State"
"Stop Hate in Your State" is designed to cast a spotlight on hate crimes and provide easy steps viewers can take to stop them.

[10/28/16 - 07:49 AM]
MTV Classic to Air 24-Hours of Beavis & Butt-head "Buttoween (AKA Cornholio, Lord of the Harvest)"
Throughout "The Great Cornholiothon," fans will be invited on-air to answer Beavis & Butt-head trivia questions on Twitter for a chance to win MTV swag.

[10/27/16 - 08:10 PM]
NBC Drafts Jennifer Lopez to Executive Produce and Star in Tony Award-Winning Musical "Bye Bye Birdie Live!"
Lopez will star in the iconic role of "Rosie" and executive produce with her producing partners Elaine Goldsmith-Thomas and Benny Medina alongside award-winning film, TV, and live musical executive producers Craig Zadan and Neil Meron.

[10/27/16 - 02:40 PM]
A&E Network to Premiere New Original Docuseries "Leah Remini: Scientology and The Aftermath"
Remini, along with high level former Scientology executives and Church members, delves deep into shocking stories of abuse, heartbreak and harassment experienced by those who have left the church and spoken publicly about their experiences.

[10/27/16 - 02:06 PM]
Unexpected Motherhood Explored in Lifetime's Two New Series, "30 Something Grandma" and "Knocked Up"
Look for the newcomers on November 15 and December 6, respectively.

[10/27/16 - 02:05 PM]
truTV's Short-Form Comedy Series "Rachel Dratch's Late Night Snack" Returns Wednesday, Nov. 2
In this weekly showcase, comedy fans will be treated to a lineup of original offerings from some of the biggest and brightest creators spanning a variety of styles from character-driven shorts to animation to music videos and much more.

[10/27/16 - 01:06 PM]
Universal Cable Productions Announces Multiple Licensed Product Partners for "Mr. Robot"
Available just in time for Halloween, Rasta Imposta's iconic fsociety mask is available now at retailers nationwide including Amazon, Costume Super Center, Hot Topic, Party City, Spirit Halloween and Spencers.

[10/27/16 - 12:49 PM]
WE tv Announces New Paranormal Docu-Series "Ghosts in the Hood" Premiering on Thursday, January 5, 2017
The show follows the ghost-hunting team of O.P.O. (Official Paranormal Operations), who go where other ghost hunters typically don't - from the LBC to Altadena - bringing their signature humor along with them.

[10/27/16 - 12:46 PM]
Are You Cameron Ready? Netflix Announces Launch Date for Unscripted Series "Chasing Cameron"
The 10-episode series, which follows digital influencer Cameron Dallas, will launch globally on December 27 at 12:01am PST.

[10/27/16 - 11:54 AM]
Video: "24: Legacy" Trailer Reaches 7.0 Million Views in 24 Hours
The two-night premiere event airs Sunday, February 5, following "Super Bowl LI," and continues Monday, February 6, on FOX.