THE HUB TV NETWORK NAMED "BEST NETWORK FOR FAMILY PROGRAMMING" BY ADWEEK MAGAZINE

On "The Hot List 2012" of "Supernovas of Print, TV, Digital Media"

LOS ANGELES -- The Hub TV Network, one of the fastest growing basic cable television networks, was named by Adweek Magazine as "Best Network for Family Programming" in its just-released "The Hot List 2012," recognizing "the supernovas of print, television and digital media." The network was also voted "Best Family Network" in a poll of readers of the magazine.

Adweek's annual "Hot List" designates "those media brands and media people thriving despite competition, market forces and the ever-elusive consumer." The magazine's commendations were based on a range of factors including advertising business, audience numbers, category supremacy, creativity, innovation, industry accolades and social buzz.

The Hub, a joint venture of Discovery Communications and Hasbro, Inc., was re-launched in 2010 as a destination for kids and their families. Among the network's ambitious roster of original programs are the hit series "My Little Pony Friendship is Magic," "Littlest Pet Shop," "Transformers Prime," "Family Game Night" and "Pound Puppies" (all from Hasbro Studios), and "R.L Stine's The Haunting Hour: The Series," (Front Street Productions, in association with The Hatchery, LLC), "The Aquabats! Super Show!," (FremantleMedia Enterprises and The Magic Store), "Care Bears: Welcome to Care-a-Lot (American Greetings Properties) and "Dan Vs." (Film Roman Inc., in association with The Hatchery, LLC).

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

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