Kobe Bryant Wins "Social MVP Award" During NBA TV's 2013 NBA Social Media Awards presented by SAP
Miami Heat's Harlem Shake, Russell Westbrook and Damian Lillard among Other Winners
NBA TV announced the winners of the 2013 NBA Social Media Awards presented by SAP during a one-hour show last evening, Wednesday, June 12, which celebrated NBA players, teams and fans for their social engagement during the 2012-13 NBA season. The Los Angeles Lakers' Kobe Bryant took home two awards - the "Social MVP Award" and the "140 Award" for the best use of characters in a tweet.
The Miami Heat's Harlem Shake video, which has received more than 45 million views, won the "OMG Award" for the team with the best video shared via social. Additional winners included Oklahoma City's Russell Westbrook receiving the "#Trendsetter Award," and Portland's Damian Lillard accepting the "Social Rook of the Year Award."
The NBA Social Media Awards presented by SAP were hosted by Chris Webber (@realchriswebber), Entertainment Tonight correspondent Rocsi Diaz (@rocsidiaz) and Golden State's Stephen Curry (@StephenCurry30) as a special in-studio correspondent.
The awards were divided into various categories and accounted for social activity across Twitter, Facebook, Instagram, YouTube and more. Fans determined the winners for several categories via voting across nba.com/sma, Facebook, Twitter and mobile. Highlights from the NBA Social Media Awards presented by SAP are available at www.nba.com/sma
NBA Social Media Awards winners:
-- Social MVP Award - for the player with the most engagement across social media platforms
WINNER: Los Angeles Lakers guard Kobe Bryant (@KobeBryant)
-- OMG Award - for the team with the best video shared via social
WINNER: The @MiamiHEAT's Harlem Shake video, which received 45 million views
-- Epic Award - favorite game during the regular season, as voted by fans
WINNER: Miami Heat vs. Boston Celtics, March 18, 2013 - the epic nail-biter that became the 23rd win during the Heat's 26-game winning streak
-- FTW (For The Win) Award - the team/player who had the most shared/liked buzzer-beater during regular season
WINNER: Milwaukee Bucks guard Monta Ellis
-- SnapShot Award - for the player who posted the best picture of the year
WINNER: Los Angeles Lakers center Dwight Howard (What fight? @DwightHoward and his dukes-up pose with @KobeBryant)
-- 140 Award - for the player with the best tweet of the year
WINNER: Los Angeles Lakers guard Kobe Bryant (Tweet: Amnesty THAT, after defeating the Dallas Mavericks)
-- #Trendersetter Award - for the player that displayed the best sense of style via social media
WINNER: Oklahoma City Thunder guard Russell Westbrook (@russwest44)
-- LOL Award - the team/players who had the most shared/liked blooper video during the regular season
WINNER: Denver Nuggets center JaVale McGee (@JaValeMcGee34)
-- Social Difference Award - for the player that showcased his off-court humanitarianism in the community
WINNER: Los Angeles Lakers forward Pau Gasol (@PauGasol)
-- Social Rook of the Year Award - for the rookie with the biggest increase in popularity across
social media platforms
WINNER: Portland Trail Blazers guard Damian Lillard (@dame_lillard)
-- Social Slam Award - the fan-favorite dunk during the regular season
WINNER: Los Angeles Clippers center DeAndre Jordan (@deandrejordan)
-- Fan Nation Award - the team with the highest percentage of increased exposure across all platforms including all players on their respective team (*awarded prior to the telecast)
WINNER: Los Angeles Clippers (@LAClippers)
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