or


[07/09/13 - 06:38 AM]
FOX Sports Prepares Position Statement for FOX Sports 1
The 90-second promotional spot premieres in-game during FOX Sports' coverage of the 2013 Major League Baseball All-Star Game on Tuesday, July 16.

[via press release from FOX Sports]

FOX SPORTS PREPARES POWERFUL POSITION STATEMENT FOR FOX SPORTS 1

90-Second Image Spot Debuts July 16 During MLB All-Star Game

Los Angeles -- What do you get when you are preparing for the biggest sports network launch in history and you're televising what likely will be the most-watched sports event of the summer? A golden opportunity.

That's what FOX Sports Co-Presidents and COOs Randy Freer and Eric Shanks saw when they commissioned FOX Sports marketing chief Robert Gottlieb to create a rare 90-second promotional spot that would define for America the essence of FOX Sports 1, the nation's new sports network, launching on August 17. The spot premieres in-game during FOX Sports' coverage of the 2013 Major League Baseball All-Star Game on Tuesday, July 16. The MLB All-Star Game is traditionally the highest-rated, most-watched television program in July and August in non-Olympic years. Pregame coverage on FOX begins at 7:30 PM ET.

Enlisting the help of powerhouse HSI Productions and highly sought director Joseph Kahn (http://josephkahn.com/bio), a Grammy Award-winner who has worked with dozens of A-list artists from Lady Gaga to Eminem, as well as directing award-winning commercials, a concept was designed with one solitary goal -- define FOX Sports 1.

"This spot really is about introducing FOX Sports 1 to America, and letting fans know what they can expect come August 17," Gottlieb said. "We recognize that sports ultimately is about the fun of loving your team and hating your rival. It's about the fun of buzzer beaters, comebacks and huge hits. That is what we, as fans, look for in our favorite sports. Because fourth-and-goal with the game on the line may just be the most fun you have all year. So, this spot is about celebrating what only sports provides. The fun of anticipation ... the fun of competition ... the fun of celebration."

Building a production team that includes two-time Academy Award nominee Jeff Cronenweth (The Social Network, The Girl with the Dragon Tattoo) as director of photography, sports choreographer Mike Fisher (http://www.mikefisheronline.com/), editor Adam Petrofsky (Rock Paper Scissors), veteran visual effects supervisor Patrick Murphy from A52 and renowned commercial music house Elias Arts (http://eliasarts.com/), the production scale far exceeds any previous FOX Sports commercial effort.

Major facilities -- Los Angeles Memorial Coliseum, Charlotte Motor Speedway, Gillette Stadium, Los Angeles Sports Arena, The Galen Center and Comerica Park -- provide the backdrop.

Star athletes and sports personalities who have agreed to participate include Super Bowl MVP Joe Flacco; former heavyweight boxing champ Mike Tyson; four-time NASCAR champion Jeff Gordon; U.S. Women's Soccer Olympic gold medalist Alex Morgan; UFC champion Georges St. Pierre; boxing champ Canelo Alvarez; NFL Pro Bowl linebacker Patrick Willis; USC head football coach Lane Kiffin; Georgetown basketball coach John Thompson III, St. John's basketball coach Steve Lavin, NASCAR driver Kasey Kahne; and reigning American League MVP Miguel Cabrera.

"Using any measure, this is the most ambitious commercial project we have taken on," Gottlieb said. "This spot sets the tone for everything."

The shoot, set to an energized version of the classic tune Happy Days are Here Again, opened in Charlotte, N.C., where Gordon and Hendrick Motorsports teammate, Kasey Kahne, worked with a 150-person production crew, dozens of extras and a few high-tech toys to re-create the intense on-track action of a 200-mph NASCAR race.

"You never know what to expect when doing something like this," Gordon said of the shoot. "Things come together fast and they can change at the last second ... it definitely takes you out of your element. You've got to be open-minded to what the director or the script may call for and have fun with it."

Trailed by a tricked-out black Mercedes SUV equipped with the Ultimate Arm (http://www.ultimatearm.com/) and filmed from above by a high-speed, drone helicopter equipped with a Blackmagic cinema camera, racing action is captured from angles never before seen on race day.

Two days later, the entire production team moved nearly 900 miles north, setting up a shoot at Gillette Stadium in Foxboro, Mass., with Morgan, who scored the game-winning goal in the 123rd minute against Canada, sending the U.S. team to the gold medal game against Japan at the 2012 London Olympics.

Following Foxboro, production moved to Los Angeles for several days before wrapping in Detroit.

"I'm putting on a different hat today ... from being the guy giving the orders, to being the guy receiving the orders," Thompson said. "I haven't worn that hat in a while but [Joseph Khan] had control of the situation and it was much like a practice, where we had to run the same scene over and over and over again ... he's a perfectionist and that's a good thing."

Added Flacco: "It should be fun, and that's what it's all about out here ... we're having fun and we'll see where it goes."

An extended behind the scenes look at the making of FOX Sports 1 promotional spot is available on FOX Sports' YouTube channel: https://www.youtube.com/watch?v=4cw-xGGSbsQ

-- FOX SPORTS 1 --

About FOX Sports 1

FOX Sports 1 is a new national 24-hour multi-sport channel launching on August 17 in over 90 million homes, marking the largest sports network launch in history. FOX Sports 1, boasting nearly 5,000 hours of live event, news and original programming annually, has seven pillar sports: college basketball and football, MLB (in 2014), NASCAR, NFL (ancillary programs), soccer and UFC. College football is highlighted by regular season coverage of Big 12, Pac-12 and Conference USA games, while the college basketball spotlight shines on the Big East, Big 12, Pac-12 and Conference USA and the Big East men's basketball tournament. Starting in 2014, select MLB League Championship Series and Division Series games as well as regular season games are coming to the channel. FOX Sports 1 also carries select NASCAR Sprint Cup Series events beginning in 2015; NASCAR Camping World Truck Series races; the NASCAR Sprint All-Star Race; and all Speedweeks coverage, including Daytona 500 Qualifying, Sprint Unlimited at Daytona, (2014, 2017-22) the Budweiser Duel, and NASCAR Sprint Cup Series and NCWTS Practice and Qualifying sessions. Additionally, FOX Sports 1 carries NASCAR RaceDay, NASCAR Victory Lane and Race Hub shows. The channel also carries the world's most prolific club soccer competitions, like UEFA Champions League, UEFA Europa League and CONCACAF Champions League, along with the world's oldest soccer competition, the FA Cup; plus CONCACAF Gold Cup; CONCACAF Qualifiers, EURO 2016 Qualifiers; 2018 FIFA World Cup Qualifiers; FIFA Women's World Cup in 2015 and 2019; FIFA Men's World Cup in 2018 and 2022. In addition to Saturday pay-per-view preliminary cards, Wednesday nights are home to the UFC with UFC TONIGHT, live events and THE ULTIMATE FIGHTER. FOX SPORTS LIVE is FOX Sports 1's flagship 24/7 news, opinion and highlights program, providing around the clock coverage through regularly scheduled programs, hourly updates and an information rich ticker. Original programs include: FOX FOOTBALL DAILY, CROWD GOES WILD, a new live sports entertainment talk show hosted by Regis Philbin; and the groundbreaking BEING: documentary franchise. FOX Sports GO, a groundbreaking authenticated mobile sports experience for iPhone, iPad, Android devices and the web, serves as the channel's digital extension. The app offers more than 1,100 live games and events from cross FOX Sports, FOX Sports 1 and FOX Sports' 22 regional sports networks, as well as scores, highlights, news, stats and analysis. For more information visit www.FOXSports.com/FOXSports1.





  [july 2013]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/11/25 - 01:16 PM]
Video: "Star Trek: Starfleet Academy" Reveals Official Trailer and January 15 Premiere on Paramount+
Following the premiere, new episodes of the 10-episode-long season will drop weekly on Thursdays, with the season finale on Thursday, March 12.

[10/11/25 - 12:53 PM]
Video: "Star Trek: Strange New Worlds" Warps Into New York Comic Con with Exclusive First Look at Season Four
Season four wrapped production earlier this year and the series is currently in production on its fifth and final season.

[10/11/25 - 11:26 AM]
News from Marvel Television's New York Comic Con Panels
"Wonder Man," "Daredevil: Born Again," "X-Men '97," "Your Friendly Neighborhood Spider-Man," and "VisionQuest" were the featured projects.

[10/11/25 - 10:29 AM]
Video: Bat-Fam's All Here! Prime Video Unmasks Premiere Date and Trailer for Upcoming DC Series
The half-hour action-comedy is a follow-up to the hit holiday film, "Merry Little Batman," and will be available to watch November 10 on Prime Video in more than 240 countries and territories worldwide.

[10/11/25 - 09:05 AM]
Video: Lion Forge Entertainment Unveils Exclusive "Iyanu" Season 2 Clip and Announces Spring 2026 Launch
Season 2 will premiere in Spring 2026 on Cartoon Network and HBO Max, promising new battles, new wonders, and more secrets of Yorubaland.

[10/10/25 - 06:16 PM]
News from AMC Networks' New York Comic Con Panels
"Anne Rice's The Vampire Lestat," "The Walking Dead: Daryl Dixon," and "Anne Rice's Talamasca: The Secret Order" were the featured projects.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 02:46 PM]
Video: "Invincible" Season 4 - Teaser Trailer - Prime Video
Season 4 arrives March 2026 on Prime Video.

[10/10/25 - 02:02 PM]
Warner Bros. Animation, DC, and Warner Bros. Home Entertainment Announce "Batman: Knightfall"
Currently in production, "Batman: Knightfall Part 1: Knightfall" will be coming in 2026.

[10/10/25 - 01:07 PM]
Video: "One Day in October" - Official Trailer - HBO Max
"One Day in October," a story of a of love, courage, sacrifice and survival, is a gripping and artistically interwoven narrative based on real-life accounts from the October 7, 2023, the attack on Israel.

[10/10/25 - 12:15 PM]
Video: Prime Video Unveils Exclusive Clip, New Single "Gravity," and New Details About "Hazbin Hotel: Live on Broadway" Event at New York Comic Con for Season Two of "Hazbin Hotel"
The second season, premiering October 29, consists of eight episodes, with two episodes rolling out weekly through November 19.

[10/10/25 - 11:01 AM]
Video: "Leslie Jones: Life: Part 2" - Official Trailer - Peacock Comedy Event
Leslie Jones gives the crowd at The Belasco in LA an inside look at her life - from her many soulmates to going to therapy and even her own funeral.

[10/10/25 - 10:30 AM]
Culinary Icons and Baking Enthusiasts Carla Hall and Candace Nelson Join Gordon Ramsay as Co-Mentors in the All-New Three-Week Special Event Series "Next Level Baker"
The all-new three-week special event series premieres on Thursday, December 4 at 9:00/8:00c on FOX, FOX One and Next Day Hulu.

[10/10/25 - 09:05 AM]
New Three-Part Series "Bigfoot Took Her" Reinvestigates One of History's Strangest Missing Persons Cases
When teenager Theresa Bier mysteriously vanished in California's Sierra National Forest in 1987, a surprising suspect emerged: Bigfoot.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.