STYLE MEDIA INKS DEAL WITH WRITERS GRAYDON SHEPPARD AND KYLE HUMPHREY TO DEVELOP AN ALTERNATIVE COMEDY FORMAT SHOW BASED ON THEIR SENSATIONAL WEB SERIES "SH*T GIRLS SAY"
Los Angeles, CA - July 9, 2013 - Style Media has signed a development deal with writers Graydon Sheppard and Kyle Humphrey to create a style-centric alternative format series based on their sensational web series "Sh*t Girls Say." The series will take the character made famous by their YouTube videos and have her explore the worlds of fashion, beauty and lifestyle through her unique and comedic yet universal point of view.
"We are excited to team up with Graydon and Kyle to further develop their iconic character for our Style viewers," said Sarah Weidman, Senior Vice President, Original Programming and Development, Style. "Even as she finds herself in outrageous comedic situations, 'The Girl' represents our core audience - a passionista who loves fashion and entertaining."
With nearly 36 million views for the four online episodes and thousands of parody videos, "Sh*t Girls Say" started out as a Twitter account that humorously portrayed the way women talk to themselves, their friends or partners. From their first tweet "Could you pass me that blanket?" on April 7, 2011, "Sh*t Girls Say" has become a cultural phenomenon with almost 2 million twitter followers and the release of a book last October. Sheppard dresses in drag as the "girl" in the book and webisodes and Humphrey plays the role of the boyfriend.
"When we created the twitter account, we never imagined that we would parlay this into a television show," said Sheppard and Humphrey. "Style is the perfect partner to bring our 'Girl' to life in fun, creative sketches and real-life situations."
A photographer, filmmaker and director, Sheppard has directed commercials, music videos and short films. Humphrey's background is in writing and graphic design. Humphrey and Sheppard are represented by Mosaic and CAA.
About Style Media
Style Media, a global multimedia company that includes Style and StyleNetwork.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 76 million cable and satellite subscribers and ranks among the top 10 fastest growing women's cable networks in the U.S. StyleNetwork.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Style Pop," "Big Rich Texas," "XOX Betsey Johnson" and "Resale Royalty." Style is a program service of NBCUniversal Cable Entertainment Group, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.