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[07/12/13 - 09:30 AM]
Syfy's "Sharknado" Devours the Internet!
Plus: the network will present a special encore presentation on Thursday, July 18 at 7:00/6:00c.

[via press release from Syfy]

SYFY'S "SHARKNADO" DEVOURS THE INTERNET!

MOST SOCIAL PROGRAM ON ALL OF TELEVISION ON JULY 11

FIVE THOUSAND TWEETS - A MINUTE

SYFY'S MOST SOCIAL TELECAST EVER

BY POPULAR DEMAND -- ENCORE BROADCAST THURSDAY, JULY 18 AT 7PM

NEW YORK - July 12, 2013 - Syfy's Original Movie Sharknado devoured the Internet last night during its July 11 premiere, becoming the most social program on all of television - broadcast and cable - as well as Syfy's most social telecast ever.

At its peak, Sharknado generated nearly 5K tweets a minute!

With 387K social mentions (97% driven by Twitter with the top hashtags #sharknado and #syfy), Sharknado bested competitive cable/broadcast programming including CBS' Big Brother/The Big Bang Theory and was within 2.5K tweets of the Game of Thrones' #Red Wedding episode.

Among the celebrities tweeting were Patton Oswalt, Damon Lindelof, Elizabeth Banks, Olivia Wilde, Mia Farrow - even the American Red Cross.

Given the enormous popular demand, Syfy will present a special encore presentation of Sharknado on Thursday, July 18 at 7PM (ET/PT).

In the Movie, regulars of a beachside bar including owner Fin (Ian Ziering/Beverly Hills 90210), bartender Nova (Casie Scerbo/Make It Or Break It) and local drunk George (John Heard/Home Alone) team up with Fin's ex-wife April (Tara Reid/Scrubs) to investigate the ecological nightmare that has sharks swimming through the streets of Los Angeles and falling from the skies. Sharknado is a production of The Asylum.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)





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