[09/26/13 - 12:16 PM]
"MasterChef Junior" Unveils World's Smallest Cupcake!
The signature Sprinkles red velvet cupcake, nearly the size of a penny, was revealed in an enormous mystery box.

[via press release from FOX]


Sprinkles Cupcakes, FOX and Shine America Celebrate Kids' Huge Talent with Pint-Size Treat

Series Premiere of MASTERCHEF JUNIOR Airs Tomorrow on FOX

Yesterday, MASTERCHEF JUNIOR, along with Sprinkles Cupcakes, FOX and Shine America, created the World's Smallest Cupcake in celebration of the series premiere, which airs tomorrow, Friday, Sept. 27 (8:00-9:00 PM ET/PT) on FOX.

Award-winning chef and MASTERCHEF JUNIOR host, judge and executive producer Gordon Ramsay and the pint-size contestants unveiled the world's tiniest cupcake at The Grove Park in Los Angeles. The signature Sprinkles red velvet cupcake, nearly the size of a penny, was revealed in an enormous mystery box, and fans in attendance got a taste of mini-cupcakes from Sprinkles.

In the series premiere of MASTERCHEF JUNIOR, 24 of the best junior home cooks in the country between the ages of eight and 13 will create their tastiest seafood, pasta or dessert dish in the auditions round and present it to the renowned MASTERCHEF judging panel: host and award-winning Chef Gordon Ramsay, restaurateur and winemaker Joe Bastianich (Del Posto, Eataly) and acclaimed chef Graham Elliot (Graham Elliot, Graham Elliot Bistro). 12 kids who impress the judges will continue in the competition and move one step closer to becoming America's youngest MASTERCHEF.

MASTERCHEF JUNIOR is produced by Shine America and One Potato Two Potato, and is based on a format created by Franc Roddam and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Paul Franklin, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

"Like" MASTERCHEF JUNIOR on Facebook at www.facebook.com/MasterChefJuniorFOX. Follow the series on Twitter @MasterChefJrFOX and join the discussion at #masterchefjunior.

About Sprinkles Cupcakes:

Sprinkles Cupcakes opened "the world's first cupcake bakery" in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as "the progenitor of the haute cupcake craze." Founded by Candace Nelson, judge on Food Network's hit show "Cupcake Wars," and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles! Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has 12 locations nationwide, a traveling Sprinklesmobile - the world's first cupcake truck, and sells its cupcake mixes at more than 250 Williams-Sonoma stores throughout the U.S. and Canada. In 2012, Sprinkles debuted the world's first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream. For additional information and a list of future locations, please visit www.sprinkles.com.

About Shine America

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including "The Biggest Loser" and "The Face," as well as adaptations of Shine Group formats such as MASTERCHEF, MASTERCHEF JUNIOR and "Minute to Win It," and scripted series including "The Bridge." Shine America incorporates several divisions including unscripted format label Ardaban and Shine Latino, which develops and distributes original Spanish-language content to the U.S. marketplace. The company also has a joint-venture with award-winning producer Nigel Lythgoe (Nigel Lythgoe Productions). The global Shine 360° division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands. Through Shine Group's distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including the smash-hit HOTEL HELL, which was the highest-rated new network show of summer 2012; and MASTERCHEF, both for FOX; as well as massive U.K. hit "Gordon Ramsay Behind Bars" and "Gordon's Great Escape" for Channel 4; and "My Kitchen," for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, "Cookalong LIVE," aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and around the world. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv.

  [september 2013]  


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