or


[10/01/13 - 11:21 AM]
Great American Country Unveils New Brand Identity
"The reimagined Great American Country marks a natural evolution for what was previously known as GAC," said Burton Jablin, president of Scripps Networks.

[via press release from GAC]

GREAT AMERICAN COUNTRY UNVEILS NEW BRAND IDENTITY

Network Celebrates Uniquely American Lifestyle with Evolving Program Slate High Definition Broadcast Launches Oct. 1

KNOXVILLE, TENN. - October 1, 2013 - Great American Country today unveiled a new brand identity that reflects the television network's continuing evolution as an all-American lifestyle viewing destination.

Part of the Scripps Networks family of lifestyle channels, Great American Country celebrates the best of America, reflecting the passions of its viewers with innovative programming about music, family, home, food and travel. Other Scripps Networks channels include HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel.

"The reimagined Great American Country marks a natural evolution for what was previously known as GAC," said Burton Jablin, president of Scripps Networks. "We've long had a vision for this network to be an all-American lifestyle destination. Think of it as a love letter to America, with heart and soul. It represents how we as Americans live and celebrate."

"This is a significant moment in the evolution of Great American Country," said Sarah Trahern, senior vice president and general manager of the network. "Our roots are in country music, and some of those ever-present themes woven throughout the genre - senses of patriotism, pride in our homes, our families and nation - in many ways embody our network's spirit and will help guide our programming strategies going forward."

As part of the brand evolution, the use of the former acronym is traded in favor of the full title - Great American Country. Also, a new, bold red logo inspired by the American flag is introduced.

"It's important for us to lead by clearly stating who we are and defining our position in the media landscape," said Jennifer Leitman, senior vice president, marketing and creative services for the network. "We're celebrating America and want to wave that flag, which we're actually doing through the playful, modern use of our new flag logo."

For the new brand design, Great American Country tapped Los Angeles-based Big Block Design Group.

"The project was truly exceptional in that our endeavor was to create an emotional destination that felt like home, warm and comfortable, without feeling old fashioned," said Peter King, executive producer at Big Block Design Group. "I think we found that feeling in the real people we met and filmed across the country."

Coinciding with its visual metamorphosis, Great American Country will further venture into lifestyle programming - an arena where the network has enjoyed success in recent years with series launches that exemplify the American way of life. Recent programming successes include:

· Farm Kings, which chronicles the Pennsylvania-based King family as they band together to earn a living off the land and extol the virtues of local agriculture, observe family, home, food and a hard-charging American work ethic.

· Kimberly's Simply Southern, which marries the sensibilities of travel, food, home and music as host Kimberly Schlapman of country music's Little Big Town takes viewers on tour to discover interesting ingredients, then back to her home kitchen to cook up southern dishes with her celebrity and musician friends.

· Celebrity Motor Homes, which showcases mobile homes of the stars used to trek the nation, for recreation and for business. Many episodes feature the stars themselves.

"Our viewers have responded enthusiastically to these original series, to the stories we're sharing and to the viewing environment we're creating," Trahern said. "They identify with the values presented on the network and across all Great American Country's platforms."

Further supporting the network's evolving brand identity is its annual coverage of the Wrangler National Finals Rodeo in Las Vegas. For the third consecutive year, Great American Country will broadcast live and expanded coverage of the championship event this December.

"The Wrangler National Finals Rodeo is event television," Trahern said. "It's not only an edge- of-your-seat sport with an inherent spirit of competition, but also a celebration of the western style of living and of the athletes themselves. We see their journey to championship status and become invested in their personal stories, in their families and their struggles. While the action is exciting and 'in the moment' it's also powerfully real. That's the heart of Great American Country."

As the soundtrack to our lives, music is central to how America lives and celebrates, and remains an integral component to Great American Country. Popular series such as Top 20 Countdown offer music video blocks featuring today's biggest country music stars, while original series like Origins and Backstory give viewers an unfiltered, raw look at the lives of stars in the making and at the top of their game. Great American Country also is the home to musical extravaganzas including secondary runs of popular awards shows, exclusive red carpet pre-show ceremonies, and original concert specials from top artists like Luke Bryan, Kenny Chesney, and more.

The October rebrand of Great American Country also marks the network's debut in high definition - an improvement made in response to viewer and market demand.

"GAC viewers are extremely loyal and really value the programming we offer," Trahern said. "The one thing we keep hearing from our viewers is requests for Great American Country in HD. In anticipation, we've been shooting our content in HD for some time in preparation for HD broadcast, and the launch of the renewed Great American Country is the perfect time to initiate our high definition broadcast."

"Presenting Great American Country in HD is an important part of the network's evolution," said Henry Ahn, executive vice president, content distribution and marketing for Scripps Networks Interactive. "Our distribution partners will have access to adopt Great American Country in HD as early as this October, in advance of the network's live coverage of the Wrangler National Finals Rodeo in December."

###

About Great American Country

Great American Country invites viewers to see America as they never have before, delivering to viewers original lifestyle programming, music performance specials, live concerts and country music videos. Great American Country is available in more than 63 million households and online at http://www.GACTV.com.

Great American Country is owned by Scripps Networks Interactive Inc. (NYSE: SNI), the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel. Scripps Networks Interactive is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Chevy Chase, Md. and Nashville.





  [october 2013]  
S
M
T
W
T
F
S
  


· CELEBRITY MOTOR HOMES (GAC)
· FARM KINGS (GAC)









[12/17/14 - 02:44 PM]
Join Us Saturday, February 28 8/7c for the Two-Hour World Premiere Event of "Good Witch" A Hallmark Channel Original Primetime Series
Catherine Bell, Bailee Madison and James Denton star in the project, based on the series of TV movies of the same name.

[12/17/14 - 01:59 PM]
Nickelodeon Premieres a New Live-Action Comedy Series That Follows One Girl's Dream from the Sideline to the Gridiron in "Bella and the Bulldogs," Saturday, Jan. 17, at 8 P.M. (ET/PT)
In the special two-part series premiere, head cheerleader Bella earns a chance to try out to be quarterback of her middle school football team.

[12/17/14 - 12:51 PM]
Two Lucky Fans Will Win Trip to Super Bowl XLIX by Entering NBC Sports Super Bowl Fan Challenge
Fans can complete weekly challenges for a chance to win the grand prize - VIP access and two tickets to Super Bowl XLIX, as well as hotel and airfare accommodations.

[12/17/14 - 12:00 PM]
"Beautiful & Twisted" Starring Rob Lowe, Paz Vega and Emmy(R) and Golden Globe(R) Winner Candice Bergen, To Premiere January 31
The film is the true story of a couple's obsession, jealousy and greed, which ends in one of the most notorious cold-blooded murders in recent history.

[12/17/14 - 11:48 AM]
NASA's Curiosity Rover Finds Organics on Mars and Discovery Channel Gets Unprecedented Access Every Step of the Way
"Red Planet Rover" premieres this Thursday, December 18 at 10:00/9:00c.

[12/17/14 - 11:44 AM]
Channing Tatum Returns to Launch "Team Oscar(R)"
Winners will deliver Oscar statuettes to celebrity presenters at the 87th Academy Awards(R) on Oscar Sunday, February 22, live on ABC.

[12/17/14 - 11:22 AM]
Decorate the Tree and Ring in the New Year with Some of Your Favorite "Ink Master" Alumni on "Merry Ink" and "New Year's Ink" Specials
Every drop of ink counts, there are no flash challenges on these episodes and after every round, one artist is eliminated from their chance at "Ink Master" redemption.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:59 AM]
Emmy(R)-Winning Comedy Series "Girls," Created By and Starring Lena Dunham, Returns for Fourth Season Jan. 11, Exclusively on HBO
New guest stars this season include Ana Gasteyer, Anthony Edwards, Natasha Lyonne, Gillian Jacobs, Marc Maron, Zachary Quinto, Jason Ritter, Maude Apatow and Spike Jonze.

[12/17/14 - 10:52 AM]
HGTV's Stars to Celebrate New Year's Day with Fans During Live All-Day Twitter Party
The viewing and Twitter party begins with Drew Scott and Jonathan Scott as they co-host HGTV's Rose Parade 2015 with Josh Temple, who will be on the ground offering unique street-side perspectives and spectator interviews.

[12/17/14 - 10:51 AM]
SEC Network Warms Up Christmas Morning with Yule Log and Fight Songs
On Christmas morning, SEC Network will warm up any living room with a fireplace featuring a burning blaze, accompanied by a playlist of Southeastern Conference college fight songs and holiday music.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 10:32 AM]
"The Biggest Loser: Glory Days" Kicks Off the New Year with 4 Must-See Episodes Leading Up to the Exciting Season 16 Live Finale January 29
In a special two-hour, live finale from 8-10 p.m. ET, all of the former athletes who made up the season 16 cast return to weigh-in one last time.

[12/17/14 - 10:17 AM]
The Battle of the Bulbs Will Continue as "The Great Christmas Light Fight" Returns for Season Three in 2015
"The Great Christmas Light Fight" first debuted on ABC in December 2013 and continued in 2014, increasing the field from 20 to 24 participating families.

[12/17/14 - 10:01 AM]
FXX Gets Animated - New One-Hour Late Night Animation Block Kicks Off on January 22 With Special Sneak Preview
The block will feature all-new episodes of "Lucas Bros. Moving Co." and "Stone Quackers."