or


[10/01/13 - 11:21 AM]
Great American Country Unveils New Brand Identity
"The reimagined Great American Country marks a natural evolution for what was previously known as GAC," said Burton Jablin, president of Scripps Networks.

[via press release from GAC]

GREAT AMERICAN COUNTRY UNVEILS NEW BRAND IDENTITY

Network Celebrates Uniquely American Lifestyle with Evolving Program Slate High Definition Broadcast Launches Oct. 1

KNOXVILLE, TENN. - October 1, 2013 - Great American Country today unveiled a new brand identity that reflects the television network's continuing evolution as an all-American lifestyle viewing destination.

Part of the Scripps Networks family of lifestyle channels, Great American Country celebrates the best of America, reflecting the passions of its viewers with innovative programming about music, family, home, food and travel. Other Scripps Networks channels include HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel.

"The reimagined Great American Country marks a natural evolution for what was previously known as GAC," said Burton Jablin, president of Scripps Networks. "We've long had a vision for this network to be an all-American lifestyle destination. Think of it as a love letter to America, with heart and soul. It represents how we as Americans live and celebrate."

"This is a significant moment in the evolution of Great American Country," said Sarah Trahern, senior vice president and general manager of the network. "Our roots are in country music, and some of those ever-present themes woven throughout the genre - senses of patriotism, pride in our homes, our families and nation - in many ways embody our network's spirit and will help guide our programming strategies going forward."

As part of the brand evolution, the use of the former acronym is traded in favor of the full title - Great American Country. Also, a new, bold red logo inspired by the American flag is introduced.

"It's important for us to lead by clearly stating who we are and defining our position in the media landscape," said Jennifer Leitman, senior vice president, marketing and creative services for the network. "We're celebrating America and want to wave that flag, which we're actually doing through the playful, modern use of our new flag logo."

For the new brand design, Great American Country tapped Los Angeles-based Big Block Design Group.

"The project was truly exceptional in that our endeavor was to create an emotional destination that felt like home, warm and comfortable, without feeling old fashioned," said Peter King, executive producer at Big Block Design Group. "I think we found that feeling in the real people we met and filmed across the country."

Coinciding with its visual metamorphosis, Great American Country will further venture into lifestyle programming - an arena where the network has enjoyed success in recent years with series launches that exemplify the American way of life. Recent programming successes include:

· Farm Kings, which chronicles the Pennsylvania-based King family as they band together to earn a living off the land and extol the virtues of local agriculture, observe family, home, food and a hard-charging American work ethic.

· Kimberly's Simply Southern, which marries the sensibilities of travel, food, home and music as host Kimberly Schlapman of country music's Little Big Town takes viewers on tour to discover interesting ingredients, then back to her home kitchen to cook up southern dishes with her celebrity and musician friends.

· Celebrity Motor Homes, which showcases mobile homes of the stars used to trek the nation, for recreation and for business. Many episodes feature the stars themselves.

"Our viewers have responded enthusiastically to these original series, to the stories we're sharing and to the viewing environment we're creating," Trahern said. "They identify with the values presented on the network and across all Great American Country's platforms."

Further supporting the network's evolving brand identity is its annual coverage of the Wrangler National Finals Rodeo in Las Vegas. For the third consecutive year, Great American Country will broadcast live and expanded coverage of the championship event this December.

"The Wrangler National Finals Rodeo is event television," Trahern said. "It's not only an edge- of-your-seat sport with an inherent spirit of competition, but also a celebration of the western style of living and of the athletes themselves. We see their journey to championship status and become invested in their personal stories, in their families and their struggles. While the action is exciting and 'in the moment' it's also powerfully real. That's the heart of Great American Country."

As the soundtrack to our lives, music is central to how America lives and celebrates, and remains an integral component to Great American Country. Popular series such as Top 20 Countdown offer music video blocks featuring today's biggest country music stars, while original series like Origins and Backstory give viewers an unfiltered, raw look at the lives of stars in the making and at the top of their game. Great American Country also is the home to musical extravaganzas including secondary runs of popular awards shows, exclusive red carpet pre-show ceremonies, and original concert specials from top artists like Luke Bryan, Kenny Chesney, and more.

The October rebrand of Great American Country also marks the network's debut in high definition - an improvement made in response to viewer and market demand.

"GAC viewers are extremely loyal and really value the programming we offer," Trahern said. "The one thing we keep hearing from our viewers is requests for Great American Country in HD. In anticipation, we've been shooting our content in HD for some time in preparation for HD broadcast, and the launch of the renewed Great American Country is the perfect time to initiate our high definition broadcast."

"Presenting Great American Country in HD is an important part of the network's evolution," said Henry Ahn, executive vice president, content distribution and marketing for Scripps Networks Interactive. "Our distribution partners will have access to adopt Great American Country in HD as early as this October, in advance of the network's live coverage of the Wrangler National Finals Rodeo in December."

###

About Great American Country

Great American Country invites viewers to see America as they never have before, delivering to viewers original lifestyle programming, music performance specials, live concerts and country music videos. Great American Country is available in more than 63 million households and online at http://www.GACTV.com.

Great American Country is owned by Scripps Networks Interactive Inc. (NYSE: SNI), the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel. Scripps Networks Interactive is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Chevy Chase, Md. and Nashville.





  [october 2013]  
S
M
T
W
T
F
S
  


· CELEBRITY MOTOR HOMES (GAC)
· FARM KINGS (GAC)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.