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[12/16/13 - 11:51 AM]
NBC Olympics and Yahoo Extend Digital Alliance with Content and Promotion for 2014 Olympic Winter Games
"Yahoo's massive U.S. audience will now have easy, one-click access to NBC Olympics' exclusive and robust digital Olympic video assets," said Rick Cordella.
[via press release from NBC]

NBC OLYMPICS AND YAHOO EXTEND DIGITAL ALLIANCE WITH CONTENT AND PROMOTION FOR 2014 OLYMPIC WINTER GAMES

STAMFORD, Conn. - December 16, 2013 - NBC Olympics, a division of the NBC Sports Group, and Yahoo have extended their existing digital alliance to include content and promotion surrounding the XXII Olympic Winter Games from Sochi, Russia. The alliance focuses on access for Yahoo's audience in the United States to all of NBC Olympics' exclusive digital video highlights and live streamed events on NBCOlympics.com, the creation of a digital Olympics daily show, and the showcase of various Yahoo products through the lens of NBC's coverage of the Games.

"Yahoo's massive U.S. audience will now have easy, one-click access to NBC Olympics' exclusive and robust digital Olympic video assets," said Rick Cordella, Senior Vice President & General Manager, NBC Sports Digital.

The NBC Olympics/Yahoo alliance around the Sochi Games represents another significant step in the one-year-old, NBC Sports/Yahoo Sports relationship that includes collaboration around premium sports news and events coverage, online and on-air; creation of original, short form video programming as well as cross-promotion of popular Yahoo Sports' products, including Yahoo Sports Fantasy and Rivals.com.

"Bringing together Yahoo and NBC Olympics for the XXII Winter Games will give fans a deep and rich experience around one of the premier sports events in the world," said Ken Fuchs vice president of Yahoo Global Media and head of Yahoo Sports and Games. "For the first time, our audience can jump right into watching highlights and live events on the NBC Olympics experience from Yahoo."

As part of the agreement, Yahoo Sports experts will work in conjunction with NBC Sports and contribute Olympic news and analysis for digital segments that will be promoted to both NBCOlympics.com and Yahoo users. In addition, NBC Olympics and Yahoo will integrate Yahoo content and products such as Yahoo Search, Flickr and Tumblr to tap into the pulse of the American Olympic fan during the Sochi Games.

NBCOlympics.com will provide comprehensive coverage of all 15 Winter Olympic sports, results, and schedules as well as athlete bios and news leading up to and during the Sochi Olympics. And for the first time ever, NBC will provide live streaming coverage of all Winter Games competition plus full-event rewinds and extensive video highlights exclusively through NBCOlympics.com and the NBC Sports Live Extra app. Current NBC Olympic digital plans call for over 1,000 hours of live content over the 18 days of the Sochi Games.

NBC Sports and Yahoo Sports came together last year to collaborate around online and on-air premium sports news and events coverage; creation of original, short form video programming as well as co-branded popular Yahoo Sports' products, including Yahoo Sports Fantasy and Rivals.com. The two companies co-produce on-air original video programming including SportsDash with Yahoo Sports every weekday and Fantasy Football Live on Tuesday and Thursday nights, in addition to an online digital version of FFL.

THE OLYMPICS BEGIN FEB. 6, 2014

With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from Sochi, Russia, will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, one night before the broadcast network provides its traditional coverage of the Opening Ceremony on Friday Feb. 7. This marks the first time NBC will air Olympic primetime coverage before the Opening Ceremony. The primetime broadcast on Thursday, Feb. 6, 2014, is scheduled to include competition in snowboard slopestyle (men's and women's), in which two-time gold medalist Shaun White is expected to compete in slopestyle's Olympic debut; team figure skating, which is also in the Olympics for the first time; and women's freestyle moguls.

ABOUT YAHOO

Yahoo is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo's coverage of the London Games, including stories developed from text, images and video, and a deep global database of events, results and competitors, reached an audience of 150 million users from over 200 countries and territories. Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yahoo.tumblr.com).

ABOUT NBC OLYMPICS

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.





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