or


[12/17/13 - 10:00 AM]
truTV Launches Sleek New "Watch truTV" Mobile App and Website, With Live Streaming Simulcast, On-Demand Content and Social Playback
Live streaming is the latest phase in the rollout of TV Everywhere, the industry-wide initiative that gives TV subscribers access to more of their favorite shows across a wide range of digital platforms.

[via press release from truTV]

truTV Launches Sleek New "Watch truTV" Mobile App and Website, With Live Streaming Simulcast, On-Demand Content and Social Playback

truTV has launched a brand new mobile and online experience that offers the network's complete on-air lineup via live streaming, plus an abundance of on-demand content. At the center of the Watch truTV app and website (truTV.com/watch) is an immersive video player that provides a live simulcast of truTV's East Coast and West Coast feeds. In addition, the Watch truTV experience includes the network's groundbreaking Social Playback function, which allows fans to see a curated social media feed synchronized with on-demand replays of episodes.

Live streaming is the latest phase in the rollout of TV Everywhere, the industry-wide initiative that gives TV subscribers access to more of their favorite shows across a wide range of digital platforms. truTV's new live streaming simulcast is available in more than 80 million homes through Turner's TV Everywhere partners. In addition to being offered through the Watch truTV app and website, the live stream can be enjoyed via participating TV providers' websites and apps. To view truTV's live stream and on-demand content, users must log in with their TV provider user-name and password.

"With its robust architecture, rich features and abundant long- and short-form video content, the Watch truTV experience is the perfect way for truTV's tech-savvy target audience to connect with the content they love," said Chris Linn, president, head of programming for truTV. "We're extremely excited to be rolling out Watch truTV as part of Turner Broadcasting's industry-leading TV Everywhere initiative."

Work on the new Watch truTV experience began more than a year ago, when truTV's digital team began conducting an extensive review of analytics and usability testing in several cities to gain better understanding of what consumers want. "truTV's digital team set out to create an app and website that invites users into the content, with a design that's sleek, streamlined and intuitive," said Linn. "We want people to discover and sample the shows, so the team used informed analysis to optimize the experience, successfully putting the user first."

truTV's digital team has developed a user interface for the Watch truTV App that leverages the new design elements within the iOS 7 operating system. Among the elements incorporated into the Watch truTV App design are parallax effects, motion blur and background fetch.

Response to the Watch truTV app has already been strong, with the iOS version receiving placement as a Best New App on the iTunes App Store's home page and climbing into position as one of the iTunes Store's Top 25 free apps within the Entertainment category.

For the website portion of the Watch truTV experience, truTV's digital team incorporated design elements and user-interface functionality from the mobile app. The result is a unified and familiar user experience across platforms, whether on a computer or a mobile device.

The Watch truTV App for iPhone, iPad and iPod touch is available for free on the App Store or at www.appstore.com. The Watch truTV app for Android devices can be downloaded for free from the Android app store or at play.google.com/store/apps.

The Watch truTV Experience

The following is a rundown of content and special elements featured in the Watch truTV experience:

Watch truTV app - truTV's brand new Watch truTV app is available for iOS and Android devices. It is being issued as an update to truTV's previous media player app, truTV 2GO, which has been downloaded more than 1.7 million times.

Watch truTV website - truTV's online TV Everywhere site, truTV.com/watch, offers a dynamic media player for live stream or on demand viewing, plus all the great content available through the mobile app. The site also matches the app in terms of general design elements, making for a unified user experience across platforms.

Live Streaming - Fans can watch a simulcast of truTV's on-air lineup through the app and the website's large, immersive video player. Fans have a choice of viewing either the East Coast feed or West Coast feed. The Watch truTV experience was the latest addition of the recent Responsive Web Design (RWD) update to truTV.com.

Video On Demand - truTV offers full episodes and thousands of shareable video clips for viewing on demand, with the full episodes available the day after they air on the network.

Social - Many on-demand episodes are available with Social Playback, which allows viewers to watch a curated and synchronized social media feed during the playback of select series on truTV.com. Plans call for truTV to incorporate Social Playback into the Watch truTV app experience in 2014. A unique function of the app allows users to see a curated social feed for every individual series.

Watch truTV app optimized for iOS7 - truTV optimized the app for iPhone, iPad and iPod touch running iOS 7, with visually enticing parallax effects, motion blur, background fetch and transitions to create an even more delightful and immersive experience.

Adobe Primetime - The Watch truTV app is among the first to utilize Adobe Primetime, which allows the network to place ads dynamically within content rather than packaged into commercial pods.

Omniture Analytics - The new truTV app will be Turner's first TV Everywhere app to utilize Omniture analytics in order to measure the viewership of its live streaming simulcast.

About truTV

truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Impractical Jokers, Guinness World Records(R) Unleashed, Lizard Lick Towing, Killer Karaoke, Upload with Shaquille O'Neal, Storage Hunters, Full Throttle Saloon, South Beach Tow, World's Dumbest... and Operation Repo. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [december 2013]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/19/18 - 11:00 AM]
Tony and Emmy Award Winner Tyne Daly Joins the Cast of "Murphy Brown" When It Returns to CBS
Daly will play Phyllis, the sister of the beloved, deceased bar owner Phil from the original series, and it's evident that the apple doesn't fall far from the tree.

[04/19/18 - 10:32 AM]
Johnny Galecki's "SciJinks" Premiering Wednesday, May 16 on Science Channel
Galecki orchestrates a team of inventive scientists who use science to feed people's minds, and to mess with their heads.

[04/19/18 - 10:16 AM]
Paramount Network Announces Series Pickup for "First Wives Club"
A cast announcement will be made in the coming weeks.

[04/19/18 - 10:02 AM]
Sundance Now Acquires Critically-Acclaimed Scripted Comedy "Motherland" from Lionsgate
The critically-acclaimed series, written and created by Sharon Horgan, Holly Walsh, and Graham and Helen Linehan, will make its exclusive U.S. debut with the first two episodes premiering on the service Thursday, May 10.

[04/19/18 - 10:00 AM]
CBS All Access Original Series "Strange Angel" to Launch on Thursday, June 14
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.

[04/19/18 - 09:33 AM]
ABC's "The Gong Show" Is Set to Return for Its Second Fabulous Season
Celebrated film and television actor/comedian Mike Myers stars as the show's host - British comedic legend Tommy Maitland.

[04/19/18 - 09:02 AM]
"Rellik" Episode Three Available to Stream Early
Immediately following the debut of episode two tomorrow night, episode three of the six-part limited series will be available to stream on MAX On Demand and MAX GO, as well as through partners' streaming platforms.

[04/19/18 - 09:01 AM]
Video: Trailer for Netflix Film "Anon" - Starring Clive Owen and Amanda Seyfried
Sal Frieland (Owen) is a detective in a world with no privacy, ignorance, or anonymity; where everyone's lives are transparent, traceable, and recorded by the authorities; where crime almost ceases to exist.

[04/19/18 - 08:51 AM]
The Astronomical Hunt for Treasure Continues in an All-New Season of Discovery Channel's "Cooper's Treasure"
Darrell Miklos, treasure hunter by trade and by birth, sets out once again to unearth sunken riches in an all-new season this summer.

[04/19/18 - 08:43 AM]
"1968," A Four-Part CNN Original Series Event, Debuts Sunday, May 27, at 9 P.M. ET
Tom Hanks, Gloria Steinem, Dan Rather and Robert F. Kennedy, Jr. are among those interviewed.

[04/19/18 - 08:34 AM]
Lara Spencer Experiences an Entire City in One Weekend in Travel Channel Special "Eat, Drink, Haggle"
The special follows Spencer as she seeks out a city's best-kept secrets for mouth-watering foods, decadent cocktails and wallet-friendly flea market deals.

[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/19/18 - 06:06 AM]
Amazon Studios Greenlights "Utopia," Signs Gillian Flynn to Overall Deal
"Utopia" is based on the British series of the same name written by Dennis Kelly.

[04/18/18 - 06:01 PM]
National Geographic Announces Mary Shelley, Creator of Frankenstein's Monster, As the Subject for Third Season of Critically Acclaimed Scripted Anthology Series "Genius"
A brilliant thinker, radical intellectual and proto-feminist, Mary Shelley (1797-1851) brought to life one of the most enduring stories of the modern age while still a teenager.

[04/18/18 - 05:16 PM]
"Brockmire" Recognized by The National Baseball Hall of Fame and Museum... Really
The iconic plaid sport coat and microphone from the original comedy series have been accepted into the National Baseball Hall of Fame and Museum's collection and are now on display in Cooperstown, N.Y.