or


[01/07/14 - 11:16 AM]
NBC's "The Biggest Loser" Launches Google+ Hangout Series and Pinterest Partnership Giving Fans Exclusive Digital Content and Expert Advice
"The Biggest Loser" is the first television series to do an interactive health and fitness series using the Google+ technology.

[via press release from NBC]

NBC'S "THE BIGGEST LOSER" LAUNCHES GOOGLE+ HANGOUT SERIES AND PINTEREST PARTNERSHIP GIVING FANS EXCLUSIVE DIGITAL CONTENT AND EXPERT ADVICE

The Extended Digital Experience Begins Wednesday, January 8th and Features "The Biggest Loser" Talent and Experts, including Trainer Dolvett Quince, Season 14 Winner Danni Allen, Chef Devin Alexander and More

UNIVERSAL CITY, Calif. - January 7, 2014 - NBC and Shine America are launching two unique partnerships with Pinterest and Google+ to promote "The Biggest Loser" (Tuesdays at 8 p.m. ET) with exclusive digital content and expert advice based in fitness, food and lifestyle beginning tomorrow, Wednesday, January 8 and continuing through the series' live season finale on Tuesday, February 4. "The Biggest Loser" is the first television series to do an interactive health and fitness series using the Google+ technology.

The announcement was made today by NBC, Shine America, Google+ and Pinterest.

"Being able to connect with viewers both on-and-off air allows 'The Biggest Loser' to create an immersive experience and share a wealth of information to help improve the lives of our viewers, " said Vivi Zigler, President, Shine 360°, Shine America. "Pinterest and Google+ provide the show's team of experts ideal platforms to share valuable health and fitness knowledge with fans."

"'The Biggest Loser' continues to be at the forefront of personal weight loss and we hope fans will enjoy this unique access to our experts," said Robert Hayes, Executive Vice President Digital Media. "Google+ and Pinterest are the perfect partners to provide viewers with direct health and fitness inspiration."

In the first-of-its-kind five-week Google+ Hangout series, fans selected from social media will get unprecedented access to "The Biggest Loser" talent and experts including Trainer Dolvett Quince, Season 14 Winner Danni Allen, Dr. Robert Huizenga and more.

Each Hangout will focus on lifestyle themes addressed in the hit NBC series and provide health and fitness advice to maintain success beyond one's New Year's resolution. All Hangouts will be moderated by YouTube personality Sarah Fit, and the first Hangout debuts tomorrow night at 6 pm ET. Subsequent Hangouts will take place each Wednesday at 6 pm ET with the final hangout on Feb. 5, the day after the live finale. Hangouts are available for live viewing at https://plus.google.com/+biggestloser/posts and for viewing on demand after the live stream on Google+ and YouTube https://www.youtube.com/user/nbcbiggestloser

Building on the success of "The Biggest Loser" Season 14 partnership, Pinterest returns in Season 15 with new derivative content for a visual way for people to plan their future. During the January 14, January 21 and January 28 broadcasts of "The Biggest Loser," viewers can visit the show's official Pinterest page to see exclusive, detailed step-by-step recipes highlighting themes from that night's episode. The recipes, demonstrated by The Biggest Loser Cookbook Chef Devin Alexander, provide viewers with healthy, quick-and-easy meals to stay on track and eat well.

"The Biggest Loser" is a production of Shine America and 25/7 Productions. Ben Silverman, Dave Broome, Eden Gaha, Lisa Hennessy, JD Roth and Todd A. Nelson are the executive producers.

For embeddable clips and full episodes from "The Biggest Loser," please visit NBC.com's official show site: http://www.nbc.com/the-biggest-loser/

Please like us on Facebook https://www.facebook.com/biggestloser, follow us on Twitter http://twitter.com/biggestlosernbc and Follow us on Pinterest http://www.pinterest.com/nbcbiggestloser/

ABOUT SHINE AMERICA

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser and The Face, as well as adaptations of Shine Group formats such as MasterChef, MasterChef Junior, Minute to Win It and the upcoming series Slide Show, as well as scripted series including The Bridge and upcoming Gracepoint. Shine America incorporates several divisions including unscripted format label Ardaban and Shine Latino, which develops and distributes original Spanish-language content to the U.S. marketplace.

The company also has a joint-venture with award-winning producer Nigel Lythgoe (Nigel Lythgoe Productions). The global Shine 360° division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands. Through Shine Group's distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.

ABOUT NBC ENTERTAINMENT

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards and ratings success. NBC has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes the critically acclaimed "Parks and Recreation" and "Community," as well as new comedies "The Michael J. Fox Show," "Sean Saves the World" and "About a Boy." NBC's drama slate is highlighted by the buzzworthy new series "The Blacklist" and "Crisis," veteran series "Law & Order: Special Victims Unit," "Parenthood" and "Grimm," and the acclaimed recent additions "Chicago Fire" and "Revolution." Unscripted series for NBC include the vocal competition hit and 2013 Emmy winner "The Voice," "The Biggest Loser" and the perennial #1 most-watched summer series, "America's Got Talent."

ABOUT GOOGLE+

Google+ is a sharing and communications platform that brings your real-world friendships and relationships online for a fun, interactive experience--as well as lets you make new friends and connections with people who share your passions and interests. Much more than a social network, Google+ makes it even easier to use other Google products, share content, and use integrated text and video chat--all for free.





  [january 2014]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)





[04/26/17 - 12:16 PM]
Hailee Steinfeld, Kelsea Ballerini and Sofia Carson to Perform a Medley of Britney Spears' Iconic Hits at the 2017 Radio Disney Music Awards
Grammy Award-winning Spears is the first-ever recipient of the RDMA Icon Award which recognizes an artist whose career transcends popular culture.

[04/26/17 - 12:09 PM]
Back for Another Bite: "Neon Joe, Werewolf Hunter" Returns May 22 on Adult Swim
New episodes of the half-hour live-action mini-series will air over five consecutive nights during the premiere week starting at Midnight E/P.

[04/26/17 - 11:49 AM]
"Saturday Night Live" Closes Out Season 42 with All-Star Lineups
LCD Soundsystem, Haim and Katy Perry will join previously announced hosts Chris Pine, Melissa McCarthy and Dwayne Johnson.

[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 10:13 AM]
Video: Watch the New Trailer from TNT's "American Race" with Host Charles Barkley
TNT's "American Race" will air over two nights - Thursday, May 11, and Friday, May 12 - with two episodes each night at 9 and 10 p.m. (ET/PT).

[04/26/17 - 10:08 AM]
MTV to Host 2017 College Signing Day Featuring Former First Lady Michelle Obama in New York City at The Public Theater on May 5th
Also on tap are Nick Cannon, Keri Russell, Bella Hadid, Jidenna, Michael B. Jordan, Zoe Kravitz, Emeka Okafor, Mathew Rhys, Robin Roberts and more.

[04/26/17 - 09:31 AM]
Hilary Swank Joins Cast of FX's "Trust"
Swank will star as Gail Getty, John Paul Getty III's determined and resourceful mother, who remains committed to helping her son as she navigates tricky familial waters.

[04/26/17 - 09:02 AM]
Video: "Dear White People" - Featurette: Stay Woke - Netflix
"Dear White People" is a send-up of the now post "post-racial" America that weaves together a universal story of finding one's own identity and forging a wholly unique path.

[04/26/17 - 09:01 AM]
AT&T Audience Network New Original Series "Fearless with Tim Ferriss" Premieres May 30
Ferriss creates a genuine and honest conversation with guests to discuss how they've overcome their fears, dealt with hardships, and crafted unique paths to success.

[04/26/17 - 09:00 AM]
Season Four of "Power" Premieres Sunday, June 25th Starting at 12:01 AM ET
The network on-air premiere will be at its regularly scheduled time of 9:00 pm ET/PT.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/26/17 - 07:01 AM]
Filming Starts on Season Five of Cinemax's "Strike Back" Shot on Location in Jordan and Hungary with All New Cast
Warren Brown, Daniel MacPherson, Roxanne McKee and Alin Sumarwata will topline the new 10-episode season.

[04/26/17 - 06:02 AM]
Amazon Prime Video Sets August 25 as Premiere Date for "The Tick"
The series is created by Ben Edlund, and the cast includes Peter Serafinowicz, Griffin Newman, and Valorie Curry.

[04/25/17 - 01:13 PM]
Adam Sandler and Chris Rock Reunite for New Netflix Comedy The Week Of
The film will premiere globally on Netflix in 2018.

[04/25/17 - 01:01 PM]
Scripps Greenlights Lifestyle Talk Show in Partnership with Faith Hill; Debuts on Sept. 18
"We will bring a little bit of southern charm and inspiration to our viewers, alongside insights from top tastemakers and experts in many areas," said Hill.