JENNIFER LAWRENCE, ROBERT DOWNEY JR., ONE DIRECTION, SAM & CAT, SELENA GOMEZ, KEVIN HART, PATRICK STAR, DWIGHT HOWARD AND MORE WIN TOP HONORS AT NICKELODEON'S 27th ANNUAL KIDS' CHOICE AWARDS

Host Mark Wahlberg, Pharrell Williams, Kaley Cuoco-Sweeting, Austin Mahone and Cody Simpson, Among Superstars Doused with Slime

Celebrated Magician David Blaine Makes Live Awards Show Debut

LOS ANGELES - March 29, 2014 - Superstars including Jennifer Lawrence, Robert Downey Jr., One Direction, Sam & Cat, Selena Gomez, Kevin Hart, Patrick Star, Dwight Howard and more, won top honors at this year's ultimate kid experience, Nickelodeon's 27th Annual Kids' Choice Awards, Saturday, March 29, 8 - 9:30 p.m. (ET/tape delayed for West Coast). Hosted by Oscar(R) and Golden Globe(R)-nominated actor/producer Mark Wahlberg, the awards were broadcast from the Galen Center at USC in Los Angeles where kids honored their favorites from the worlds of film, music, sports, television, and more.

This year's KCAs featured a new design - dual stages, a 360 degree mosh pit, a slime fountain delivering winner envelopes and a slime river snaking throughout the venue. Kicking off the star-studded celebration was internet sensation Todrick Hall with a pop performance medley featuring celeb cameos by Pharrell Williams, Austin Mahone and Cody Simpson, along with aerialists, cheerleaders and a step team. Celebrated magician David Blaine made his live awards show debut tonight by facing his greatest challenge ever - slime - in an unforgettable moment that literally knocked his head off.

New to this year's telecast, kids and families were able to influence multiple slimings in the live show. In the pre-show vote for a daring slime stunt, they chose the Slime Rodeo, an attempt to harness the power of slime in a new way -- by riding it. Hosted by Olympic gold medalist Shaun White, Dave England bested fellow daredevil, Jukka Hilden, by staying on his bucking slime-horse hose the longest. In a special live vote during the show, kids spoke up and declared both Cody Simpson and Austin Mahone slime-worthy.

Wahlberg maintained throughout the show that he would be an unslimeable host, a challenge that was put to the test against worthy opponents like Williams, Kaley Cuoco and Jack Reynor -- all of whom got doused themselves in green goo. Ultimately, not even Optimus Prime could save Wahlberg from the massive drenching delivered by none other than Kevin Hart and the host's own kids.

Kids' TV hitmaker Dan Schneider received a special Lifetime Achievement Award presented to him by the stars of his mega-hit series iCarly (Nathan Kress, Noah Munck), Drake & Josh (Drake Bell, Josh Peck), Victorious (Victoria Justice, Avan Jogia, Daniella Monet, Leon Thomas III, Matt Bennett), Sam & Cat (Ariana Grande, Cameron Ocasio, Maree Cheatham, Zoran Korach), Kenan & Kel (Kenan Thompson, Kel Mitchell) and Zoey 101 (Chris Massey).

Top-selling recording artist Aloe Blacc took the stage with a medley of his hit songs, "Wake Me Up" and newest single "The Man," while Brooklyn-based rock group American Authors closed the night with a multi-colored neon slime-filled performance of their #1 smash, "Best Day of My Life."

Kids and families paid tribute to their favorites by casting votes in 22 categories, from Feb. 24 - March 29, including the newly introduced Favorite Funny Star, Favorite Animated Animal Sidekick, and Most Enthusiastic Athlete. Fans were able to vote for their favorites across all of Nickelodeon's digital outlets: Nick.com desktops and mobile devices, as well as the Nick app on iOS, Kindle, and Android. Users were also able to vote on Nickelodeon's Twitter feed using custom KCA hashtags.

Orange blimps were presented to Adam Sandler for Favorite Movie Actor; Jennifer Lawrence for Favorite Movie Actress and Favorite Female Buttkicker; The Hunger Games: Catching Fire for Favorite Movie and Frozen for Favorite Animated Movie. Robert Downey Jr. won top honors for Favorite Male Buttkicker and Miranda Cosgrove took home the blimp for Favorite Voice from an Animated Movie for her role of Margo in Despicable Me 2. In the television categories, Favorite TV Show went to Sam & Cat; Favorite Reality Show to Wipeout; Favorite Cartoon to SpongeBob SquarePants; Favorite TV Actor to Ross Lynch and Favorite TV Actress to Ariana Grande. In music, orange blimps went to Selena Gomez for Favorite Female Singer; Justin Timberlake for Favorite Male Singer and One Direction nabbed Favorite Music Group and "Story of My Life" for Favorite Song. The Diary of a Wimpy Kid series garnered Favorite Book; Despicable Me: Minion Rush won Favorite App Game; Just Dance 2014 won for Favorite Videogame; Kevin Hart nabbed the blimp for Favorite Funny Star; Patrick Star for Favorite Animated Animal Sidekick; and Dwight Howard took home the prize for Most Enthusiastic Athlete.

The star-studded telecast featured additional celebrity participants, including: Chris Rock, Robert Downey Jr., Jim Parsons, Jayma Mays, Kristen Bell, Chris Evans, Nicola Peltz, Shaun White, Tia Mowry-Hardrict, Selena Gomez, Queen Latifah, Michael Strahan, Carlos PenaVega, Zendaya, Debby Ryan, Andy Samberg, America Ferrera, Sophia Grace and Rosie from The Ellen DeGeneres Show, Will Arnett, Bella Thorne, Jake Short, Lea Michele, LL Cool J, James Maslow, Peta Murgatroyd, John Cena, The Bella Twins, Ross Lynch, Kendall Schmidt, cast members from The Haunted Hathaways, Instant Mom, The Thundermans, and many others.

Leading into the awards, special guest correspondents Jeff Sutphen, Instant Mom's Sydney Park and See Dad Run's Ryan Newman captured all the orange carpet activities in a live webcast on Nick.com and the Emmy-winning Nick App. In addition to a performance by pop star Austin Mahone of his new single "Mmm Yeah," the orange carpet featured a giant Venus "Slime" Trap, a talking zebra and a slime swing suspended over an oozing green moat. Kids also got to see celebrities getting silly in the GIF booth, while a Vine 360 booth showcased everyone's fashionable outfits from every angle.

Nickelodeon upped the digital presence of the 27th Annual Kids' Choice Awards, offering cross-platform interactive experiences before, during and after the big show on Nickelodeon websites, Twitter, Facebook, and mobile and iOS devices. This year's ceremony brought together the on-air and online experience closer than ever before with select categories announced on Nick.com, allowing kids and families everywhere to be a part of the night's festivities. Exclusive Nick cameras offered multiple viewing angles and were featured alongside interactive polls, real-time updates and photos from the orange carpet and backstage. Coverage during the event included a live companion stream backstage, and interviews during the main show and on Nick.com. Fans can relive their favorite show moments by watching video highlights from the live show, flipping through orange carpet, live event and performance photos and read through recaps. The app and website feature clips and photos from past Nickelodeon Kids' Choice Awards shows, along with promotional spots, dedicated information pages on Wahlberg and nominees, a KCA news blog, trivia, personality quizzes and new KCA-themed online games.

Additionally, Nickelodeon launched an interactive, digital Kids' Choice Awards-themed Book, the first-ever dedicated book produced for a live awards show, available exclusively on iBooks. The 2014 Kids' Choice Awards: The Official Multi-Touch Book offers fans an inside look at the irreverent show before and after the star-studded event. The book features fun facts about this year's nominees and host, Oscar(R) and Golden Globe(R)-nominated actor and producer, Mark Wahlberg; video clips from Kids' Choice Awards throughout the years; behind-the-scenes videos of Nick stars; photo galleries of the most memorable show moments throughout the years; quizzes, unexpected surprises and more. The book will be updated following the big event to highlight all the winners. Download the book for free at www.iTunes.com/KCA.

The live broadcast of Nickelodeon's 27th Annual Kids' Choice Awards encores Saturday, March 29 at 10 p.m. (ET/PT) on Nick at Nite, and Sunday, March 30 at 12 p.m. (ET/PT). Replays of the awards will also air on TeenNick at 8 p.m. (ET) on Monday, March 31, and on Nicktoons at 8 p.m. (ET) on Tuesday, April 1. Nickelodeon's 27th Annual Kids' Choice Awards will be available on Nickelodeon On Demand beginning Sunday, March 30.

Presenting sponsors of Nickelodeon's 27th Annual Kids' Choice Awards are General Mills, Hasbro Nerf Rebelle(TM) and Target. Associate sponsors are Bounty(R), Capri Sun, McDonald's(R), Toyota and Amazon Kindle Fire HDX.

The following are Nickelodeon's 27th Annual Kids' Choice Awards winners:

TELEVISION:

Favorite TV Show Sam & Cat

Favorite Reality Show Wipeout

Favorite Cartoon SpongeBob SquarePants

Favorite TV Actor Ross Lynch (Austin & Ally)

Favorite TV Actress Ariana Grande (Sam & Cat)

FILM:

Favorite Movie The Hunger Games: Catching Fire

Favorite Movie Actor Adam Sandler (Grown Ups 2)

Favorite Movie Actress Jennifer Lawrence (The Hunger Games: Catching Fire)

Favorite Animated Movie Frozen

Favorite Voice from an Animated Movie Miranda Cosgrove (Despicable Me 2)

Favorite Male Buttkicker Robert Downey Jr. (Iron Man 3)

Favorite Female Buttkicker Jennifer Lawrence (The Hunger Games: Catching Fire)

MUSIC:

Favorite Music Group One Direction

Favorite Male Singer Justin Timberlake

Favorite Female Singer Selena Gomez

Favorite Song "Story of My Life" (One Direction)

OTHER CATEGORIES:

Favorite Book Diary of a Wimpy Kid series

Favorite Videogame Just Dance 2014

Favorite App Game Despicable Me: Minion Rush

Favorite Funny Star Kevin Hart

Favorite Animated Animal Sidekick Patrick Star (SpongeBob SquarePants)

Most Enthusiastic Athlete Dwight Howard

The 2014 Nickelodeon's Kids' Choice Awards will be seen in more than 375 million households around the world and in more than 25 languages. Within hours of airing live in the United States and Canada, the show will roll out internationally, providing kids around the world the opportunity to tune into their local Nickelodeon channel to enjoy the show faster than ever. In many international markets, the 2014 KCAs will feature country-specific award categories and nominees, such as Sveriges Favoritstjärna (Favorite Swedish Star) and Migliore Cantante Italiano (Favorite Italian Singer). Voting for the 2014 KCAs will span six continents across 17 localized voting sites, giving kids practically everywhere the chance to decide who takes home a coveted blimp. The 2013 KCAs was the highest-rated ever among kids in many international markets, including the UK, Germany and Singapore. Ratings for the 2013 KCAs were up double-digits YOY internationally, and the show was rated #1 in its timeslot among kids' channels in key international markets, including the UK, Australia, Netherlands, Spain, Singapore, and more.

Nickelodeon's 27thAnnual Kids' Choice Awards is produced by Nickelodeon Productions in association with Bob Bain Productions. Bob Bain, Jay Schmalholz, Shelly Sumpter Gillyard and Paula Kaplan are Executive Producers.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).