or


[04/07/14 - 11:50 AM]
Crown Media Family Networks Collaborates with The Cambridge Group and Nielsen Catalina Solutions to Reach Advertisers' Super-Consumers During 2014/2015 Upfront
This data has demonstrated significant interest from national advertisers and demonstrates that for many brands the top 10% of buyers are driving up to 40% of revenues.

[via press release from The Hallmark Channel]

CROWN MEDIA FAMILY NETWORKS COLLABORATES WITH THE CAMBRIDGE GROUP AND NIELSEN CATALINA SOLUTIONS TO REACH ADVERTISERS' SUPER-CONSUMERS DURING 2014/2015 UPFRONT

Analytic Data Helps Brands Identify Their Most Passionate Consumers and Maximize Media Spends

Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, announced today it will be the first cable programmer to leverage The Cambridge Group's innovative super-consumer analysis in the 2014/2015 Upfront season.

This data, compiled in conjunction with Nielsen Catalina Solutions, has demonstrated significant interest from national advertisers and demonstrates that for many brands the top 10% of buyers are driving up to 40% of revenues, particularly in the packaged goods category. In utilizing this unique data, Crown Media will help clients hone in on their most loyal customers and consequently increase the effectiveness and efficiency of their media buys on both networks.

"We are always looking for new ways to raise our value proposition in the marketplace and this data gets to the heart of what matters most to our clients - reaching the right audience and optimizing ROI," said Bill Abbott, president and CEO, Crown Media Family Networks. "The Cambridge Group and Nielsen Catalina Solutions are breaking exciting new ground with this research and we are so pleased to put this information to work for our advertising partners and help them connect directly with that influential subset of consumers who truly drive their bottom line."

"This collaboration enabled us to explore an exciting new angle on super consumers, linking their purchase behavior to their television viewing," adds Chris Fosdick, Principal with The Cambridge Group. "Reaching the most influential consumer with the right message in the right environment has long been the goal for advertisers, but now we have new data tools that enable us to do so with greater precision, a win-win for all stakeholders in the value chain."

###

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, specials such as Kitten Bowl, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is also home to original scripted series, including Cedar Cove and When Calls the Heart, and Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America's fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest

ABOUT THE CAMBRIDGE GROUP

The Cambridge Group (www.thecambridgegroup.com), a wholly-owned subsidiary of Nielsen, is a strategy consulting firm focused on the development of growth strategies for Fortune 500 companies. For over 30 years, The Cambridge Group has used its proprietary approach to help clients achieve significantly higher growth rates, restore pricing power and enhance competitive insulation. By focusing solely on demand, TCG has created and implemented successful strategies that maximize clients' growth and profitability.

ABOUT NIELSEN CATALINA SOLUTIONS

Nielsen Catalina Solutions provides the most comprehensive single source view of advertising to help consumer package goods marketers, agencies and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

The joint venture between Nielsen and Catalina integrates "watch" information from industry-leading Nielsen People Meter (NPM), Portable People Meter (PPM) and Nielsen Online, cable set-top-box data, and multi-media viewing data from NCS's channel partners. The "watch" data is matched with the "buy" data from Nielsen Homescan(R) and nearly 70 million shopper households from Catalina. This single source view provides the retail sales impact of TV, online, mobile, CRM, radio and print advertising. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.





  [april 2014]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[06/29/15 - 01:11 PM]
FOX Sports Announces Broadcast Teams for FIFA Women's World Cup 2015 Semifinals, Final and Third-Place Match
Coverage of the semifinals begins this Tuesday, June 30.

[06/29/15 - 01:09 PM]
Comedy Central Is Coming to San Diego Comic-Con!
Comedy Central's no-badge-required, free and open to the public event, #ComedyCentralCon will take place from 11:00 a.m.-8:00 p.m. on Friday, July 10 and Saturday, July 11 at The San Diego Wine & Culinary Center directly across from the Convention Center.

[06/29/15 - 11:54 AM]
Great American Country Hits the Road Again with New Original Series, "Going RV"
The series returns to the network with 12 new half-hour episodes beginning Wednesday, July 8.

[06/29/15 - 11:39 AM]
Video: WGN America Releases First Promo for the "Prime Crime" Line-Up Featuring Coveted Acquistions "Elementary" and "Person of Interest" Airing This Fall
The two popular procedurals, which will join fan-favorite "Blue Bloods" on weekdays in prime, will give viewers a binge-worthy opportunity to watch these series from the very beginning, diving into the cases and capers that unfold.

[06/29/15 - 11:34 AM]
Twentieth Century Fox Television Signs "Empire" Co-Creator Lee Daniels to Multiyear Overall Deal
Under the extensive pact, he will develop, write, direct and supervise new projects for the studio under his Lee Daniels Entertainment banner.

[06/29/15 - 11:32 AM]
Discovery Channel Drives Back in Time with "Cuban Chrome"
Produced by Pilgrim Studios, the project is the first American television series to be produced entirely on location in Cuba.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 11:30 AM]
"Conan" at Comic-Con to Feature Casts of "Hunger Games," "Game of Thrones" and The Walking Dead"
In addition, the show will welcome a special surprise cast from an upcoming film to be unveiled in San Diego.

[06/29/15 - 11:04 AM]
NBC Ending Its Business Relationship with Donald Trump
The annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC.

[06/29/15 - 10:56 AM]
Discovery Family Acquires "Dream Defenders" from Tiny Island Productions
The series follows 14-year-old twins Zoey and Zane Mercer through their dual dimension adventures - in both the 'Realworld' of Meridian, and the fantastical universes of the 'Dreamworld'.

[06/29/15 - 10:49 AM]
Hit Series "Total Divas" Moves to Tuesdays at 9PM ET/PT When Season 4 Premieres July 7th on E!
The Bella Twins(TM) (Nikki and Brie Bella), Natalya(TM) (Nattie), Eva Marie(TM), Paige(TM), Alicia Fox(TM), and Naomi(TM) (Trinity) are back and ready to heat up the summer.

[06/29/15 - 10:33 AM]
Oxygen Media "Tippy Toes" Into Miami's Most Stylish Salon with the Series Premiere of "Boss Nails" Tuesday August 11 at 9PM ET/PT
The series follows 26-year-old Dana Cody, the glamorous and sassy owner of Tippie Toes Beauty Lounge in Miami.

[06/29/15 - 10:20 AM]
Warner Bros. & Comic-Con Unveil Official Bags for SDCC 2015
"The 100," "Arrow," "The Flash," "Gotham," "Lucifer," "The Originals," "Supergirl," "Supernatural" and "The Vampire Diaries" are among the featured properties.

[06/29/15 - 10:00 AM]
Ed Sheeran Joins All-Star Lineup of Performers for NBC's Annual "Macy's 4th of July Fireworks Spectacular"
The six time Grammy nominated singer joins Dierks Bentley, Kelly Clarkson, Brad Paisley, Flo Rida and Meghan Trainor.

[06/29/15 - 09:39 AM]
Video: "Tig" - Main Trailer - Netflix
Comedian Tig Notaro finds life in the face of death in the Netflix original documentary "Tig," premiering Friday, July 17 only on Netflix.