or


[04/07/14 - 11:50 AM]
Crown Media Family Networks Collaborates with The Cambridge Group and Nielsen Catalina Solutions to Reach Advertisers' Super-Consumers During 2014/2015 Upfront
This data has demonstrated significant interest from national advertisers and demonstrates that for many brands the top 10% of buyers are driving up to 40% of revenues.

[via press release from The Hallmark Channel]

CROWN MEDIA FAMILY NETWORKS COLLABORATES WITH THE CAMBRIDGE GROUP AND NIELSEN CATALINA SOLUTIONS TO REACH ADVERTISERS' SUPER-CONSUMERS DURING 2014/2015 UPFRONT

Analytic Data Helps Brands Identify Their Most Passionate Consumers and Maximize Media Spends

Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, announced today it will be the first cable programmer to leverage The Cambridge Group's innovative super-consumer analysis in the 2014/2015 Upfront season.

This data, compiled in conjunction with Nielsen Catalina Solutions, has demonstrated significant interest from national advertisers and demonstrates that for many brands the top 10% of buyers are driving up to 40% of revenues, particularly in the packaged goods category. In utilizing this unique data, Crown Media will help clients hone in on their most loyal customers and consequently increase the effectiveness and efficiency of their media buys on both networks.

"We are always looking for new ways to raise our value proposition in the marketplace and this data gets to the heart of what matters most to our clients - reaching the right audience and optimizing ROI," said Bill Abbott, president and CEO, Crown Media Family Networks. "The Cambridge Group and Nielsen Catalina Solutions are breaking exciting new ground with this research and we are so pleased to put this information to work for our advertising partners and help them connect directly with that influential subset of consumers who truly drive their bottom line."

"This collaboration enabled us to explore an exciting new angle on super consumers, linking their purchase behavior to their television viewing," adds Chris Fosdick, Principal with The Cambridge Group. "Reaching the most influential consumer with the right message in the right environment has long been the goal for advertisers, but now we have new data tools that enable us to do so with greater precision, a win-win for all stakeholders in the value chain."

###

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, specials such as Kitten Bowl, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is also home to original scripted series, including Cedar Cove and When Calls the Heart, and Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America's fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest

ABOUT THE CAMBRIDGE GROUP

The Cambridge Group (www.thecambridgegroup.com), a wholly-owned subsidiary of Nielsen, is a strategy consulting firm focused on the development of growth strategies for Fortune 500 companies. For over 30 years, The Cambridge Group has used its proprietary approach to help clients achieve significantly higher growth rates, restore pricing power and enhance competitive insulation. By focusing solely on demand, TCG has created and implemented successful strategies that maximize clients' growth and profitability.

ABOUT NIELSEN CATALINA SOLUTIONS

Nielsen Catalina Solutions provides the most comprehensive single source view of advertising to help consumer package goods marketers, agencies and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

The joint venture between Nielsen and Catalina integrates "watch" information from industry-leading Nielsen People Meter (NPM), Portable People Meter (PPM) and Nielsen Online, cable set-top-box data, and multi-media viewing data from NCS's channel partners. The "watch" data is matched with the "buy" data from Nielsen Homescan(R) and nearly 70 million shopper households from Catalina. This single source view provides the retail sales impact of TV, online, mobile, CRM, radio and print advertising. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.





  [april 2014]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/21/17 - 06:58 PM]
Video: Netflix Brings "Marvel's The Defenders" to San Diego Comic Con and Releases New Trailer
Plus: "Marvel's Iron Fist" to return for a second season.

[07/21/17 - 06:46 PM]
Two-Hour Season Five Premiere of History's Hit Drama Series "Vikings" Airs Wednesday, November 29 at 9 PM ET/PT
An exclusive trailer of the new season was unveiled during the "Vikings" cast panel this evening at Comic-Con.

[07/21/17 - 06:26 PM]
Video: Catch Up on Thursday's "Ghosted" & "The Exorcist" Highlights
FOX releases an assortment of videos from today's San Diego Comic-Con offerings.

[07/21/17 - 06:16 PM]
"Archer" Headed to "Danger Island" For Its Ninth Season
The ninth season of "Archer" will premiere on FXX in 2018.

[07/21/17 - 05:45 PM]
Starz Surprises "Outlander" Fans with World Premiere of Season Three at San Diego Comic-Con
The network also released a new video recap, highlighting footage from Seasons One and Two of "Outlander."

[07/21/17 - 04:54 PM]
Video: Watch the New Trailer for "The Gifted" That Just Screened at San Diego Comic-Con
FOX's much-ballyhooed drama premieres Monday, October 2.

[07/21/17 - 04:52 PM]
Video: "The 100" Comic-Con 2017 Video
The series debuted an exclusive highlight reel recounting all the action and drama from season four.

[07/21/17 - 04:51 PM]
"The Big Bang Theory" Giveaway to Benefit STEM Education
Warner Bros. Television will donate $10,000 to the show's Scholarship Endowment at UCLA if they can generate more than 10,000 likes and retweets.

[07/21/17 - 04:15 PM]
Video: "Preacher" Season 2 Official Comic-Con Trailer
Get a glimpse into the absurdly twisted, action-packed thrill ride that is "Preacher" in the official Season 2 trailer.

[07/21/17 - 02:21 PM]
Video: "Psych: The Movie" Gives Psych-O's the Ultimate Summer Surprise at San Diego Comic-Con
Watch Shawn Spencer and Gus Burton share their journey to get back into "Psych" shape for "Psych: The Movie."

[07/21/17 - 12:45 PM]
Video: "The Walking Dead" Season 8 Official Comic-Con Trailer
Don't miss the Season 8 premiere Sunday, October 22 on AMC.

[07/21/17 - 12:31 PM]
"Young Justice: Outsiders" New Character Looks - and New Character
The new season will be coming soon to the DC-branded digital service.

[07/21/17 - 12:30 PM]
Video: "iZombie" Comic-Con 2017 Video & A Message from Robert Knepper
Robert Knepper announced at Comic-Con that he'll be joining the cast full time as a series regular in the upcoming season.

[07/21/17 - 12:20 PM]
Cartoon Network Presents "Steven Universe" at San Diego Comic-Con
Check out the first official gameplay trailer for "Save the Light," the upcoming console RPG from the imaginative world of Cartoon Network's hit series.

[07/21/17 - 11:55 AM]
Video: "Fear the Walking Dead" Season 3 Official Comic-Con Trailer
See what's to come in the second half of Season 3 before it returns on Sunday, September 10 on AMC.