or


[07/14/14 - 09:40 AM]
ESPN(R) and History(R) Create Co-Branded Promos Featuring "SportsCenter(R)" and "American Pickers(R)" to Air on Both Networks
In the humorous spots, Mike and Frank find the pick of a lifetime, the SportsCenter news desk where the icons of ESPN hosted more than 32,000 shows.

[via press release from History]

ESPN(R) AND HISTORY(R) CREATE CO-BRANDED PROMOS FEATURING "SPORTSCENTER(R)" AND "AMERICAN PICKERS(R)" TO AIR ON BOTH NETWORKS

SPOTS WILL STAR SPORTSCENTER'S SCOTT VAN PELT & KENNY MAYNE ALONG WITH AMERICAN PICKERS' MIKE WOLFE & FRANK FRITZ

COLLABORATIVE SPOTS TO COINCIDE WITH THE SEASON PREMIERE OF AMERICAN PICKERS AND THE NEWLY LAUNCHED SPORTSCENTER SET

THE OLD 'PICKED' SPORTSCENTER NEWS DESK WILL BE AUCTIONED DURING THE ESPYS(R) WITH PROCEEDS GOING TO THE JIMMY V FOUNDATION

NEW YORK, NY - July 14, 2014 - ESPN(R) and HISTORY(R) are collaborating on co-branded spots featuring SportsCenter talent Scott Van Pelt and Kenny Mayne along with Mike Wolfe and Frank Fritz from HISTORY's hit series, American Pickers(R). The spots will begin airing on both networks, Monday, July 14, to highlight the new, recently launched SportsCenter set and the new season of American Pickers which premieres Wednesday, July 30, at 9 p.m. ET/PT.

In the humorous spots, Mike and Frank find the pick of a lifetime, the SportsCenter news desk where the icons of ESPN hosted more than 32,000 shows. Once the pickers get the set from Van Pelt and load it into their van, they drive off only to find quite a surprise hidden inside the desk.

This is the second time ESPN and HISTORY have collaborated on customized spots. The first featured the hit scripted drama Vikings in February and involved Mayne and the Vikings character "The Seer" in three different promos that touted the series.

"ESPN has been a wonderful collaborator and this is an organic next step in our continued partnership," said Samantha Maltin, Senior Vice President of Marketing for HISTORY & H2, "By combining forces with ESPN Sportcenter we can expand our fan base and raise the cultural currency of our core franchises."

Added Sean Hanrahan, Senior Vice President of Marketing Solutions at ESPN, "Following the success of the Vikings spots, we were looking for ways to work together again. Combining American Pickers with the debut of the new SportsCenter set, made perfect sense. It's a great way to blend the two brands and reach a crossover audience."

As ESPN's flagship show is evolving to their new sets in Bristol, CT, the old Sportscenter "American-Pickers-picked" set will be auctioned during the ESPYS with all proceeds benefitting the Jimmy V Foundation. From this desk, ESPN brought fans the biggest highlights and covered the most historic moments. This is a once in a lifetime chance for the ultimate sports fan to own a piece of history and to help a very worthy cause.

About HISTORY(R)

HISTORY(R), now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network's all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R) and Swamp People(R) as well as History's first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy(R) Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

About ESPN

ESPN, the world's leading sports entertainment company, features more than 50 assets - seven U.S. television networks, ESPN International, ESPN Radio, ESPN.com, ESPN The Magazine, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by The Hearst Corporation.





  [july 2014]  
S
M
T
W
T
F
S
  


· AMERICAN PICKERS (HISTORY)





[07/24/17 - 12:57 PM]
The CW to Swap "Hooten and the Lady," "Whose Line Is It Anyway?" Beginning Next Week
"Hooten" will now air Monday nights while "Whose Line" moves to Thursdays.

[07/24/17 - 12:32 PM]
TV One's "Rickey Smiley for Real" Garners Third Consecutive Week of Growth Among Women 18-49
TV One further spins the numbers for Tuesday, July 18.

[07/24/17 - 12:03 PM]
"George Lopez: The Wall, Live from Washington, D.C.," The HBO Favorite's Fourth Live Stand-Up Special on the Network, Debuts Aug. 5
The exclusive special features Lopez performing all-new material before a live audience at the prestigious Kennedy Center.

[07/24/17 - 12:01 PM]
ABC Announces Fall Series Premiere Dates for 2017-18 Season
"The Gospel of Kevin" is now titled "Kevin (Probably) Saves the World" and premieres Tuesday, October 3.

[07/24/17 - 09:30 AM]
E! Sets Premiere Date for Season Two of "Total Bellas" and Announces Cast for Season Seven of "Total Divas"
"Total Bellas" returns for an emotionally-charged new season Wednesday, September 6 at 9:00/8:00c.

[07/24/17 - 08:52 AM]
WE tv Celebrates the Return of Beloved Sitcom "Will & Grace" with Five-Week Programming Stunt Featuring "Best of" Episodes
Beginning Saturday, August 19 through September 16, WE tv will air back-to-back episodes from 10:00am ET/PT until 5:00pm ET/PT.

[07/24/17 - 08:22 AM]
Sunday's Broadcast Ratings: CBS Holds Off ABC, NBC in Adults 18-49 Race
The latter gets a boost from two hours of NASCAR overrun in primetime.

[07/24/17 - 07:40 AM]
MTV Presents "An Inconvenient Special" Town Hall on Climate Change Hosted by Former Vice President Al Gore
Viacom Networks will also help bring awareness to the issue by declaring the week of July 31 as, "An Inconvenient Week," with social, digital and on-air support across 10 channels.

[07/24/17 - 07:09 AM]
"La Casa de Las Flores," Starring Veronica Castro, Aislinn Derbez and Cecilia Suarez, Beings Principal Photography Today
The series will feature 13 30-minute episodes and will be available to Netflix members around the world in 2018.

[07/24/17 - 07:02 AM]
Video: Netflix Reveals Teaser for Sarah Polley and Mary Harron's "Alias Grace," Premiering Nov. 3
The mini-series is inspired by the historical true story of convicted murderer Grace Marks and based on the award-winning novel by Margaret Atwood.

[07/24/17 - 07:00 AM]
Chris Harrison to Return as Host of the 97th Miss America Competition; ESPN Personality Sage Steele Returns as Co-Host
This year's event airs Sunday, September 10 on ABC.

[07/24/17 - 06:01 AM]
Lori Loughlin Is Solving Mysteries Every Sunday in August on Hallmark Movies & Mysteries
The network's highly-rated "Garage Sale Mystery" series becomes a limited series every Sunday in August.

[07/23/17 - 07:52 PM]
Video: Watch Highlights from Saturday's Panels: "The Simpsons," "Family Guy," "Lucifer," "Gotham" & "The Orville"
FOX releases another wave of recaps from their respective panels.

[07/23/17 - 02:44 PM]
Video: Watch the Casts of "The Gifted" and "The Orville" at San Diego Comic-Con!
Check out their respective visits to "The Gifted" X-Gene Screening Station and "The Orville" Space Training Center & Gyroscope Ride.

[07/23/17 - 02:33 PM]
Video: BBC America Releases World Premiere Videos for "Doctor Who" at San Diego Comic-Con
In addition, it was revealed that Peter Capaldi's final episode of "Doctor Who" this Christmas will feature Pearl Mackie as Bill Potts and is titled "Twice Upon a Time."