or


[07/14/14 - 09:40 AM]
ESPN(R) and History(R) Create Co-Branded Promos Featuring "SportsCenter(R)" and "American Pickers(R)" to Air on Both Networks
In the humorous spots, Mike and Frank find the pick of a lifetime, the SportsCenter news desk where the icons of ESPN hosted more than 32,000 shows.

[via press release from History]

ESPN(R) AND HISTORY(R) CREATE CO-BRANDED PROMOS FEATURING "SPORTSCENTER(R)" AND "AMERICAN PICKERS(R)" TO AIR ON BOTH NETWORKS

SPOTS WILL STAR SPORTSCENTER'S SCOTT VAN PELT & KENNY MAYNE ALONG WITH AMERICAN PICKERS' MIKE WOLFE & FRANK FRITZ

COLLABORATIVE SPOTS TO COINCIDE WITH THE SEASON PREMIERE OF AMERICAN PICKERS AND THE NEWLY LAUNCHED SPORTSCENTER SET

THE OLD 'PICKED' SPORTSCENTER NEWS DESK WILL BE AUCTIONED DURING THE ESPYS(R) WITH PROCEEDS GOING TO THE JIMMY V FOUNDATION

NEW YORK, NY - July 14, 2014 - ESPN(R) and HISTORY(R) are collaborating on co-branded spots featuring SportsCenter talent Scott Van Pelt and Kenny Mayne along with Mike Wolfe and Frank Fritz from HISTORY's hit series, American Pickers(R). The spots will begin airing on both networks, Monday, July 14, to highlight the new, recently launched SportsCenter set and the new season of American Pickers which premieres Wednesday, July 30, at 9 p.m. ET/PT.

In the humorous spots, Mike and Frank find the pick of a lifetime, the SportsCenter news desk where the icons of ESPN hosted more than 32,000 shows. Once the pickers get the set from Van Pelt and load it into their van, they drive off only to find quite a surprise hidden inside the desk.

This is the second time ESPN and HISTORY have collaborated on customized spots. The first featured the hit scripted drama Vikings in February and involved Mayne and the Vikings character "The Seer" in three different promos that touted the series.

"ESPN has been a wonderful collaborator and this is an organic next step in our continued partnership," said Samantha Maltin, Senior Vice President of Marketing for HISTORY & H2, "By combining forces with ESPN Sportcenter we can expand our fan base and raise the cultural currency of our core franchises."

Added Sean Hanrahan, Senior Vice President of Marketing Solutions at ESPN, "Following the success of the Vikings spots, we were looking for ways to work together again. Combining American Pickers with the debut of the new SportsCenter set, made perfect sense. It's a great way to blend the two brands and reach a crossover audience."

As ESPN's flagship show is evolving to their new sets in Bristol, CT, the old Sportscenter "American-Pickers-picked" set will be auctioned during the ESPYS with all proceeds benefitting the Jimmy V Foundation. From this desk, ESPN brought fans the biggest highlights and covered the most historic moments. This is a once in a lifetime chance for the ultimate sports fan to own a piece of history and to help a very worthy cause.

About HISTORY(R)

HISTORY(R), now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network's all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R) and Swamp People(R) as well as History's first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy(R) Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

About ESPN

ESPN, the world's leading sports entertainment company, features more than 50 assets - seven U.S. television networks, ESPN International, ESPN Radio, ESPN.com, ESPN The Magazine, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by The Hearst Corporation.





  [july 2014]  
S
M
T
W
T
F
S
  


· AMERICAN PICKERS (HISTORY)





[05/26/18 - 12:13 PM]
ESPN's Most-Watched NBA Conference Finals Game 6 Since 2012
ESPN spins the numbers for Friday, May 25.

[05/25/18 - 11:09 PM]
Development Update: Friday, May 25
Updates include: Amazon CEO Jeff Bezos announces fourth season pickup of "The Expanse"; Barbara Boxer to "Run" for FX; and Mick Betancourt joins Syfy's "Deadly Class" as co-showrunner.

[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/25/18 - 08:01 AM]
Alyson Hannigan, Connie Ray, Todd Stashwick, Taylor Ortega, Ciara Wilson And Erika Tham Join The Cast Of The Live-Action "Kim Possible" Disney Channel Original Movie
Hannigan will play the role of brain surgeon Dr. Ann Possible (aka Mom Possible) and Ray will play grandmother Nana Possible.

[05/25/18 - 07:40 AM]
Keith Olbermann to Expand Multi-Faceted ESPN Role
Olbermann will combine select studio assignments with on-site opportunities, including calling the radio play-by-play with analyst Jim Bowden for Astros at Yankees on Memorial Day, Monday, May 28, at 1 p.m. ET on ESPN Radio.

[05/25/18 - 05:51 AM]
Red Nose Day Raises Over $42 Million to End Child Poverty, Top Talent Turns It on for NBC's Night of Themed Programming & Live Special
The campaign has now raised over $42 million for children who need it most in America and around the world - totaling more than $145 million in the campaign's first four years in the U.S.

[05/24/18 - 11:08 PM]
Development Update: Thursday, May 24
Updates include: Lesley Ann Warren, Max Ehrich cast in Lifetime's "American Princess"; P.J. Byrne books return trip to "Big Little Lies"; and Janine Sherman Barrois, Michelle Nader ink overall deals with Warner Bros. Television.

[05/24/18 - 03:42 PM]
MTV Heats Up Summer with the Return of "Floribama Shore"
The 14-episode run will feature original cast members Jeremiah Buoni, Codi Butts, Kortni Gilson, Aimee Hall, Kirk Medas, Nilsa Prowant, Candace Rice and Gus Smyrnios.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 02:36 PM]
Shining, Gleaming, Streaming, Flaxen, Waxen "Hair Live!" Is NBC's Next Musical Event
Craig Zadan and Neil Meron, who have executive produced each of NBC's live musicals since "The Sound of Music" revived this innovative programming genre, will executive produce the telecast.

[05/24/18 - 01:12 PM]
Netflix Re-Teaming with Dee Rees for "The Last Thing He Wanted"
The story is based on the 1996 novel by Joan Didion and centers on hardscrabble journalist Elena McMahon who finds herself on dangerous ground as the Iran Contra Affair's arms for drugs plot reaches its tipping point.

[05/24/18 - 12:31 PM]
NBC Entertainment Podcast Network Debuts with Fan Favorites "American Ninja Warrior" and "The Good Place"
Hosted by "The Good Place" guest-star Marc Evan Jackson, "The Good Place - The Podcast" debuts Friday, June 1.

[05/24/18 - 12:30 PM]
"Young & Hungry" Returns for "The Last Bite" with a Two Episode Season Premiere, on Wednesday, June 20
The final season sees Gabi and Josh happily together and in love, but now navigating their new status as a full-fledged couple.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.