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[07/14/14 - 09:40 AM]
ESPN(R) and History(R) Create Co-Branded Promos Featuring "SportsCenter(R)" and "American Pickers(R)" to Air on Both Networks
In the humorous spots, Mike and Frank find the pick of a lifetime, the SportsCenter news desk where the icons of ESPN hosted more than 32,000 shows.

[via press release from History]

ESPN(R) AND HISTORY(R) CREATE CO-BRANDED PROMOS FEATURING "SPORTSCENTER(R)" AND "AMERICAN PICKERS(R)" TO AIR ON BOTH NETWORKS

SPOTS WILL STAR SPORTSCENTER'S SCOTT VAN PELT & KENNY MAYNE ALONG WITH AMERICAN PICKERS' MIKE WOLFE & FRANK FRITZ

COLLABORATIVE SPOTS TO COINCIDE WITH THE SEASON PREMIERE OF AMERICAN PICKERS AND THE NEWLY LAUNCHED SPORTSCENTER SET

THE OLD 'PICKED' SPORTSCENTER NEWS DESK WILL BE AUCTIONED DURING THE ESPYS(R) WITH PROCEEDS GOING TO THE JIMMY V FOUNDATION

NEW YORK, NY - July 14, 2014 - ESPN(R) and HISTORY(R) are collaborating on co-branded spots featuring SportsCenter talent Scott Van Pelt and Kenny Mayne along with Mike Wolfe and Frank Fritz from HISTORY's hit series, American Pickers(R). The spots will begin airing on both networks, Monday, July 14, to highlight the new, recently launched SportsCenter set and the new season of American Pickers which premieres Wednesday, July 30, at 9 p.m. ET/PT.

In the humorous spots, Mike and Frank find the pick of a lifetime, the SportsCenter news desk where the icons of ESPN hosted more than 32,000 shows. Once the pickers get the set from Van Pelt and load it into their van, they drive off only to find quite a surprise hidden inside the desk.

This is the second time ESPN and HISTORY have collaborated on customized spots. The first featured the hit scripted drama Vikings in February and involved Mayne and the Vikings character "The Seer" in three different promos that touted the series.

"ESPN has been a wonderful collaborator and this is an organic next step in our continued partnership," said Samantha Maltin, Senior Vice President of Marketing for HISTORY & H2, "By combining forces with ESPN Sportcenter we can expand our fan base and raise the cultural currency of our core franchises."

Added Sean Hanrahan, Senior Vice President of Marketing Solutions at ESPN, "Following the success of the Vikings spots, we were looking for ways to work together again. Combining American Pickers with the debut of the new SportsCenter set, made perfect sense. It's a great way to blend the two brands and reach a crossover audience."

As ESPN's flagship show is evolving to their new sets in Bristol, CT, the old Sportscenter "American-Pickers-picked" set will be auctioned during the ESPYS with all proceeds benefitting the Jimmy V Foundation. From this desk, ESPN brought fans the biggest highlights and covered the most historic moments. This is a once in a lifetime chance for the ultimate sports fan to own a piece of history and to help a very worthy cause.

About HISTORY(R)

HISTORY(R), now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network's all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R) and Swamp People(R) as well as History's first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy(R) Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

About ESPN

ESPN, the world's leading sports entertainment company, features more than 50 assets - seven U.S. television networks, ESPN International, ESPN Radio, ESPN.com, ESPN The Magazine, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by The Hearst Corporation.





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[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
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[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
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[03/05/15 - 08:32 AM]
Netflix Announces New Drama Series "The OA"
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[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 08:24 AM]
Animal Planet's #1 Series Returns Sunday, April 5 - Jeremy Wade Goes to New Depths in the Most Daring "River Monsters" Expeditions Yet
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[03/05/15 - 08:01 AM]
Strong, Lalas Tabbed FOX Sports 1's Lead Major League Soccer Broadcast Team
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[03/05/15 - 07:03 AM]
Discovery Channel Ascends with the Introduction of Elevation Weekend on April 25
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[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
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[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
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[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
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[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
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[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
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[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
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