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[08/04/14 - 12:23 PM]
Hyundai Genesis Identified as Presenting Sponsor for TNT's "Legends"
Starting August 6, fans can enjoy the full-length, premiere episode a week prior to the series' television debut by accessing TNT Video on Demand (VOD) on their TV.

[via press release from TNT]

Hyundai Genesis Identified as Presenting Sponsor for TNT's "LEGENDS"

TNT and New Form Digital to Debut Film Short "The Genesis" Within LEGENDS Digital Sneak Peek Premiere

This summer, TNT and Hyundai are coming together to reward viewers eagerly awaiting the August 13 premiere of the TNT original series Legends, starring Screen Actors Guild Award(R) winner Sean Bean (Game of Thrones, The Lord of the Rings). Starting August 6, fans can enjoy the full-length, premiere episode a week prior to the series' television debut by accessing TNT Video on Demand (VOD) on their TV, or by logging-in with their TV service provider user name and password via the WatchTNT app on mobile devices or online at TNTDrama.com. The sneak peak and premiere episodes will be presented by the all-new 2015 Hyundai Genesis with limited interruption.

In Legends, Bean plays Martin Odum, an undercover agent working for the FBI's Deep Cover Operations (DCO) division. Martin has the uncanny ability to transform himself into a different person for each job. But he begins to question his own identity when a mysterious stranger suggests that Martin isn't the man he believes himself to be.

The theme of identity will extend beyond the digital sneak peek premiere into the limited commercial breaks when TNT debuts the original film short The Genesis. The short comes to the network and Hyundai from New Form, a digital content studio whose partners include Ron Howard and Brian Grazer. Featured as the first branded content partnership between New Form and TNT, the film short will embody the dramatic suspense of Legends, while signifying the bold appeal of the Hyundai Genesis as it's seamlessly integrated as the main character's vehicle throughout the thrilling storyline. The Genesis will also be made available to view across multiple distribution platforms, notably TNT VOD; TNT, Legends and Hyundai social media; and in its entirety on the Legends show page at TNTDrama.com, where the Hyundai Genesis will serve as the exclusive sponsor.

The Genesis complements the automaker's overall multi-screen, season-long series sponsorship, developed to highlight the Hyundai Genesis' bold design and inspiring technology through seamless in-show brand integration and television, digital and social promotion. Through organic brand integration, Genesis will play a starring role within Legends' dramatic plot. Featured within introductory episodes, Genesis will be naturally highlighted in scenes featuring Martin as he assumes the legend of Dante Auerbach, an international arms dealer known as the "Lord of War." In addition to sponsoring the full season on-air, Hyundai will sponsor the season across digital, while serving as the exclusive auto advertiser within commercial time. Further, to enhance the brand's overall digital presence, Hyundai will sponsor the social media aggregator on the Legends home page and the show's weekly social sync, insider updates distributed across the show's social media handles providing fans with bonus content as the series' storyline unfolds.

"As viewers enjoy the sneak peek premiere of Legends, they will be treated to an upgraded experience with the debut of The Genesis," said Dan Riess, senior vice president of integrated marketing, Turner Entertainment Ad Sales and Marketing. "This captivating short comes to us from New Form, a company led by two of the most compelling storytellers in the business, and represents how far our industry has quickly come with branded content distribution. Utilizing the power of television, combined with digital opportunities, we are able to share content across television, web, social, VOD and digital in formats that will lead to desirable impact for our client."

"We're thrilled to be involved with the beginning of this new franchise with such a talented team both behind and in front of the camera," said David Matathia, director of marketing communications, Hyundai North America. "At Hyundai, we love going beyond the traditional by engaging with viewers through multiple screens and with unique content designed to enhance the viewer's experience. Being part of Legends and The Genesis is a great way for us to do that."

"This project represents a real partnership for us. Our DNA is in telling great stories. Hyundai is a forward-thinking partner to bring that story to the digital realm. And Turner is helping us rethink distribution of these social stories, for the web and beyond," said New Form Digital Chief Creative Officer Kathleen Grace.

New Form

New Form is an independent venture between Discovery Communications, Ron Howard, Brian Grazer, Craig Jacobson, Ed Wilson, Jim Wiatt, Michael Rosenberg and CAA.

Hyundai North America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

Turner Broadcasting

Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, NASCAR, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with Funny Or Die, the NBA, NCAA and PGA.

Turner Broadcasting Ad Sales is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





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· LEGENDS (TNT)









[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.

[12/19/14 - 08:00 AM]
FOX's TV Everywhere Content Now Available to More Than 20 Million DirecTV Customers Nationwide
In addition, DirecTV will make the feeds of FX, FXX, FS1, FS2, National Geographic Channel and Nat Geo WILD available for out-of-home streaming on the DirecTV Everywhere platform.

[12/19/14 - 07:28 AM]
Travel Channel's Andrew Zimmern Gives Viewers a Tasty Look at Foods That Define Global Locations on New Series "Bizarre Foods: Delicious Destinations"
The 13-episode series, an extension of the popular "Bizarre Foods" franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not-to-be missed dishes.