or


[08/04/14 - 12:23 PM]
Hyundai Genesis Identified as Presenting Sponsor for TNT's "Legends"
Starting August 6, fans can enjoy the full-length, premiere episode a week prior to the series' television debut by accessing TNT Video on Demand (VOD) on their TV.

[via press release from TNT]

Hyundai Genesis Identified as Presenting Sponsor for TNT's "LEGENDS"

TNT and New Form Digital to Debut Film Short "The Genesis" Within LEGENDS Digital Sneak Peek Premiere

This summer, TNT and Hyundai are coming together to reward viewers eagerly awaiting the August 13 premiere of the TNT original series Legends, starring Screen Actors Guild Award(R) winner Sean Bean (Game of Thrones, The Lord of the Rings). Starting August 6, fans can enjoy the full-length, premiere episode a week prior to the series' television debut by accessing TNT Video on Demand (VOD) on their TV, or by logging-in with their TV service provider user name and password via the WatchTNT app on mobile devices or online at TNTDrama.com. The sneak peak and premiere episodes will be presented by the all-new 2015 Hyundai Genesis with limited interruption.

In Legends, Bean plays Martin Odum, an undercover agent working for the FBI's Deep Cover Operations (DCO) division. Martin has the uncanny ability to transform himself into a different person for each job. But he begins to question his own identity when a mysterious stranger suggests that Martin isn't the man he believes himself to be.

The theme of identity will extend beyond the digital sneak peek premiere into the limited commercial breaks when TNT debuts the original film short The Genesis. The short comes to the network and Hyundai from New Form, a digital content studio whose partners include Ron Howard and Brian Grazer. Featured as the first branded content partnership between New Form and TNT, the film short will embody the dramatic suspense of Legends, while signifying the bold appeal of the Hyundai Genesis as it's seamlessly integrated as the main character's vehicle throughout the thrilling storyline. The Genesis will also be made available to view across multiple distribution platforms, notably TNT VOD; TNT, Legends and Hyundai social media; and in its entirety on the Legends show page at TNTDrama.com, where the Hyundai Genesis will serve as the exclusive sponsor.

The Genesis complements the automaker's overall multi-screen, season-long series sponsorship, developed to highlight the Hyundai Genesis' bold design and inspiring technology through seamless in-show brand integration and television, digital and social promotion. Through organic brand integration, Genesis will play a starring role within Legends' dramatic plot. Featured within introductory episodes, Genesis will be naturally highlighted in scenes featuring Martin as he assumes the legend of Dante Auerbach, an international arms dealer known as the "Lord of War." In addition to sponsoring the full season on-air, Hyundai will sponsor the season across digital, while serving as the exclusive auto advertiser within commercial time. Further, to enhance the brand's overall digital presence, Hyundai will sponsor the social media aggregator on the Legends home page and the show's weekly social sync, insider updates distributed across the show's social media handles providing fans with bonus content as the series' storyline unfolds.

"As viewers enjoy the sneak peek premiere of Legends, they will be treated to an upgraded experience with the debut of The Genesis," said Dan Riess, senior vice president of integrated marketing, Turner Entertainment Ad Sales and Marketing. "This captivating short comes to us from New Form, a company led by two of the most compelling storytellers in the business, and represents how far our industry has quickly come with branded content distribution. Utilizing the power of television, combined with digital opportunities, we are able to share content across television, web, social, VOD and digital in formats that will lead to desirable impact for our client."

"We're thrilled to be involved with the beginning of this new franchise with such a talented team both behind and in front of the camera," said David Matathia, director of marketing communications, Hyundai North America. "At Hyundai, we love going beyond the traditional by engaging with viewers through multiple screens and with unique content designed to enhance the viewer's experience. Being part of Legends and The Genesis is a great way for us to do that."

"This project represents a real partnership for us. Our DNA is in telling great stories. Hyundai is a forward-thinking partner to bring that story to the digital realm. And Turner is helping us rethink distribution of these social stories, for the web and beyond," said New Form Digital Chief Creative Officer Kathleen Grace.

New Form

New Form is an independent venture between Discovery Communications, Ron Howard, Brian Grazer, Craig Jacobson, Ed Wilson, Jim Wiatt, Michael Rosenberg and CAA.

Hyundai North America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

Turner Broadcasting

Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, NASCAR, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with Funny Or Die, the NBA, NCAA and PGA.

Turner Broadcasting Ad Sales is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [august 2014]  
S
M
T
W
T
F
S
     


· LEGENDS (TNT)





[11/23/20 - 01:01 PM]
"Resident Alien" - New Dramedy Starring Alan Tudyk Premieres Wednesday, January 27 at 10pm ET/PT on Syfy
Based on the Dark Horse comic, the series follows Harry, an alien played by Alan Tudyk that crash lands on Earth and passes himself off as a small-town human doctor.

[11/23/20 - 12:06 PM]
John Barrowman Is Set to Return for the "Doctor Who" Holiday Special on BBC America
In the upcoming special titled "Revolution of the Daleks," Captain Jack will be on hand to help the fam as they discover a disturbing plan forming involving one of the Doctor's most feared and dangerous enemies, the Daleks.

[11/23/20 - 12:00 PM]
TLC's "7 Little Johnstons" Returns with a Season of Love on Tuesday, December 29 at 8PM ET/PT
After each new episode, viewers can get a behind-the-scenes look with the new digital original series "Inside the Episodes," in which the Johnstons dish on all of the moments the cameras didn't capture.

[11/23/20 - 10:00 AM]
FOX and Its Free Streaming Platform, Tubi, to Jointly Encore Season One of Critically Acclaimed Comedy "The Moodys," Starring Denis Leary and Elizabeth Perkins
FOX will air the program's first two episodes on Sunday, December 20, from 8:00-9:00 PM ET/PT.

[11/23/20 - 09:59 AM]
HBO's "The Art of Political Murder," A Real-Life Political Thriller About the Investigation Into the Murder of Guatemalan Bishop Juan Gerardi, Debuts December 16
The film, executive produced by George Clooney and Grant Heslov, tells the story of the 1998 murder of Guatemalan human rights activist Bishop Juan Gerardi, which stunned a country ravaged by decades of political violence, and the fight for justice that ensued.

[11/23/20 - 09:02 AM]
MTV Greenlights "Deliciousness" Hosted by Tiffani Thiessen with Panel of Foodies Including Angela Kinsey, Kel Mitchell and Tim Chantarangsu
The "Ridiculousness" spin-off will kick off with a one week holiday-themed special event from December 14 to December 18 at 7:00/6:00c.

[11/23/20 - 09:01 AM]
All Seems Lost, But the War Rages on - "Transformers: War for Cybertron - Earthrise" Debuts December 30
Netflix confirmed the news on social media this morning.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/23/20 - 08:00 AM]
HBO Special Event "Between the World and Me" Available to Stream for Free on HBOMax.com Beginning November 25
Additionally, HBO's "Between the World and Me Podcast," co-produced by Spoke Media and Domino Sound, will be available on all major podcast platforms.

[11/23/20 - 08:00 AM]
Enjoy the Holidays at Home with "CMA Country Christmas" Airing Monday, Nov. 30, on ABC
This year's event will feature performances by Kelsea Ballerini, Gabby Barrett, Dan + Shay, Florida Georgia Line, Lady A, Little Big Town, Tim McGraw, Thomas Rhett, and Darius Rucker with Lindsey Stirling.

[11/23/20 - 07:18 AM]
Crackle Launches Exclusive Documentary Film, "A Reindeer's Journey," Available for Free on Crackle December 1
Narrated by Donald Sutherland and directed by Guillaume Maidatchevsky, the film focuses on Ailo, a newborn reindeer who embarks on an incredible odyssey with the help of his mother.

[11/23/20 - 03:01 AM]
Video: "Home for Christmas" Season 2 - Official Teaser - Netflix
Johanne settles into a promising relationship while contending with new neighbors, ex-boyfriends and her own troubled family.

[11/23/20 - 12:01 AM]
Video: "Equinox" - Official Teaser - Netflix
There's another reality behind the one we're living in.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.