ABC'S REINVENTION OF "THE VIEW" INCLUDES A NEW SHOW LOGO, STATE-OF-THE-ART SET AND STUDIO

New Season Begins Live, Monday, September 15 on ABC

ABC's commitment to reinventing their popular franchise, "The View," and evolving the talk show creatively is underway and it's all building to the much-anticipated season premiere on MONDAY, SEPTEMBER 15. It is shaping up to be a season unlike any in recent history.

As part of the reinvention, "The View" has taken up residence in the ABC Broadcast Center. The new studio will now house a visually stunning, contemporary state-of-the-art set designed in the round and offering the addition of an on-camera social media station allowing the hosts to interact in real time with viewers. "The View" will also be branded with a new color scheme and logo, marking the first time in the show's history that it has changed significantly. https://twitter.com/theviewtv/status/501853742749450240

The first official glimpse of "The View's" new direction hits national airwaves today with promotional teaser spots.

As previously announced, Rosie O'Donnell makes her triumphant return to daytime television as a featured co-host of "The View" and will be seated opposite the show's moderator Whoopi Goldberg. The stage is set for in-depth and opinion-shaping discussions and the chemistry between Goldberg and O'Donnell is both electric and undeniable. "The View" will stay committed to the original concept of smart women of different ages, experiences and backgrounds with diverse points of view engaging in thought provoking discussions derived from topics that face our nation and the world. "The View" is the original forum for lively conversations generated from entertainment, social media, politics, family, sex and relationships as well as beauty and fashion. Who will join this powerhouse duo and complete the dynamic panel? Stay tuned.

"The View," is broadcast in HDTV and produced in 2-channel stereo sound. It is available to watch online daily at 4:00 p.m., ET/1:00 p.m., PT on ABC.com. "The View" is owned and produced by ABC.

For breaking news and updated videos follow "The View" (@theviewtv) on Twitter(TM).