E! AND FASHION ICON DIANE VON FURSTENBERG HONOR THE ULTIMATE NYC "IT GIRL" - LADY LIBERTY - TO CELEBRATE LAUNCH OF NEW TV SERIES, "HOUSE OF DVF"

Six Statues of Liberty Will be Wrapped in Iconic DVF Prints and Installed Throughout New York City October 29 - November 1

House of DVF Premieres November 2nd at 10pm ET/PT on E!

What: E! and Diane von Furstenberg, an inspiration to women around the world, are paying homage to the ultimate NYC "It Girl," Lady Liberty, to celebrate the launch of the new show, "House of DVF." In the series, Diane mentors a new generation of hard-working young women ready to take their careers to the next level at DVF, and E! is there to capture every triumphant and pressure-filled moment in a new genre of television. Diane von Furstenberg, a beacon of independence, liberation and strength, will wrap another leading lady, the Statue of Liberty, in the signature DVF style. From October 29 - November 1, six Lady Liberty statues will be installed in popular areas across New York City, each adorned in one of DVF's most iconic prints. Fans are encouraged to visit each of the six statues and share images and posts across social channels using #HouseOfDVF. All of the photos will be featured on Eonline and some may even be reposted by Diane herself. "House of DVF" premieres Sunday, November 2 at 10PM ET/PT on E! Visit www.eonline.com/HouseofDVF for more information.

When: Wednesday, October 29 - Saturday, November 1

Where: The statues will be placed in six locations throughout New York City:

· Meatpacking District: Washington and 13th

· Columbus Circle: Broadway between Columbus Circle and W 61st St

· Times Square: Broadway between W 48th St and W 49th St

· SOHO: Broadway between Houston and Prince

· Washington Square: 5th Avenue between Washington Square N and E 8th St

· Midtown East: Lexington Avenue between E 59th St and E 60th St

About E! Entertainment

E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. Popular E! programming includes core franchises, "E! News," "The Soup," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills" and "Botched." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.