or


[03/23/15 - 04:23 PM]
ABC Family Gives "Pretty Little Liars" Fans the Reins with the Creation of a Never-Been-Done-Before Fan-Driven Marketing Campaign
The network is doing something that has never been done before: letting the fans co-create the 10-week marketing campaign.

[via press release from ABC Family]

ABC FAMILY GIVES "PRETTY LITTLE LIARS" FANS THE REINS WITH THE CREATION OF A NEVER-BEEN-DONE-BEFORE FAN-DRIVEN MARKETING CAMPAIGN

Marketing Campaign Will Be for the Season-Six Launch of the Hit Series

Burbank, CA (March 23, 2015) - With Season Five of the ABC Family series "Pretty Little Liars" coming to a close, tomorrow, Tuesday, March 24th, ABC Family is already looking ahead to the launch of Season Six. The network is doing something that has never been done before: letting the fans co-create the 10-week marketing campaign. From designing the Season Six key art to voting for magazines and websites they think ABC Family should use to promote the show, to creating promos and gifs for use in the social space, PLL fans will play a major role in developing the campaign.

Starting tomorrow during the Season Five finale airing at 8:00 - 9:00 PM ET/PT, the multi-phase campaign will kick off with a snipe and promo, inviting fans to submit their art to PrettyLittleCampaign.com for the chance to have it featured in ABC Family's summer ad campaign - including a one-page ad in the June/July issue of Seventeen Magazine.

Each week leading up to the Season Six premiere, fans can go to PrettyLittleCampaign.com to vote on different aspects of the marketing campaign, including where PLL ads will appear on TV, in magazines and on websites. They can also participate in multiple opportunities to create the tactics that will be used in the campaign - including promos, social graphics and gifs that will be used to promote the summer premiere in the digital space.

"Recognizing the deep, unique and personal relationship PLL fans have to the series and inspired by the creativity and dedication they share with us week after week, we know they'll set an incredible marketing campaign for the summer season," said Nigel Cox-Hagan, Senior Vice President, Marketing, Creative and Branding, ABC Family. "We want our promos and ads to be where the fans are, so the best way to make that happen is to ask them."

NO PURCHASE NECESSARY. Void where prohibited. Open only to persons, who are, as of Entry, 13 years of age or older, legal residents of, and physically located within, the 50 U.S. or D.C. Minors must get parent's permission to enter. Starts 12:00 AM (PT) on 3/24/15, and entries must be received by 11:59 PM (PT) on 4/7/15. Click here for Official Rules.

In the explosive Season Five finale, airing Tuesday, March 24th at 8:00 - 9:00 PM ET/PT, "A" has always had fun playing with Aria, Emily, Hanna and Spencer, but now "they" have the biggest game to date in store for the girls. As shocking secrets come to light, and the biggest clue to the "A" mystery is revealed. Is this one plAydate the Liars can survive?

"Pretty Little Liars" is produced by Alloy Entertainment in association with Warner Horizon Television and is executive produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty. The series stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. For 2014, ABC Family has launched the "WATCH ABC Family" authenticated service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on demand access to such popular series at home and on the go via a wide array of devices. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.





  [march 2015]  
S
M
T
W
T
F
S


· PRETTY LITTLE LIARS (FREEFORM)





[07/09/25 - 08:01 AM]
Video: "Long Story Short" - Official Teaser - Netflix
From the creator of "BoJack Horseman," a comedy for anyone who has ever loved or hated their family.

[07/09/25 - 07:31 AM]
Video: "Conversations with a Killer: The Son of Sam Tapes" - Official Trailer - Netflix
One of the greatest manhunts in New York City history comes to life in this gripping three-part series.

[07/09/25 - 07:04 AM]
ESPN Original Series "Running with the Wolves" to Premiere July 29 on ESPN and ESPN+
The four-part docuseries follows daytime television icons Mark Consuelos and Kelly Ripa as they dive headfirst into the high-stakes world of Italian football - not as spectators, but as team owners.

[07/09/25 - 07:00 AM]
Video: "The Amateur" - Coming Soon - Hulu
Starring Rami Malek, Laurence Fishburne, Rachel Brosnahan, and Jon Bernthal, the film streams July 17 only on Hulu.

[07/09/25 - 07:00 AM]
Video: Apple TV+ Unveils Gripping Teaser for Season Four of "The Morning Show"
The 10-episode fourth season will premiere globally on Apple TV+ on Wednesday, September 17 with the first episode, followed by one episode weekly until November 19.

[07/09/25 - 06:02 AM]
GameTV/Paramount+ in Canada Miniseries "Hate the Player: The Ben Johnson Story" Taps Andrew "King Bach" Bachelor, Mark McKinney, Karen Robinson and Ennis Esmer to Join Cast
The six-episode series is Canadian sprinter Johnson's definitely-not-biased account of the doping controversy that rocked the 1988 Olympics when he tested positive for banned steroid use.

[07/09/25 - 06:01 AM]
Video: "Wednesday" Season 2 - Official Trailer - Netflix
Nevermore is back in session as Wednesday tangles with a new principal, a devious campus stalker and a waning grip on her psychic powers.

[07/09/25 - 03:00 AM]
HBO Max Is Back
It's good to be Home.

[07/09/25 - 12:01 AM]
Video: "Letters from the Past" - Official Trailer - Netflix
If I had the chance to live that morning all over again, would I still open the letter?

[07/08/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer #2 - Disney+
One last job. That's what they always say.

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 11:47 AM]
Lifetime Greenlights Latest "Ripped from the Headlines" Thriller "Girl in the Cellar" Starring Kyla Pratt and Kelcey Mawema Premiering August 23
Inspired by real stories, the film follows a single mother who resorts to extreme measures to control her teenage daughter.

[07/08/25 - 11:45 AM]
CBS Studios Returns to Comic-Con International with Fan Favorite "Star Trek" Universe, "Ghosts" and New Series "NCIS: Tony & Ziva"
Attendees will not want to miss panel presentations from beloved series and franchises.

[07/08/25 - 11:16 AM]
Video: Trailer and Key Art Debut - "Zarna Garg: Practical People Win"
Zarna Garg is bringing the heat (and the guilt trips) in her laugh-out-loud Hulu debut, taking aim at husbands, kids, in-laws, and anyone who dares question an Indian mom's wisdom.