or


[03/31/15 - 10:08 AM]
Velocity Adds Horse Power to Record Ratings Growth with 2015-16 Upfront Slate
Velocity's 2015-16 programming slate of 12 top returning franchises and several new series look to strengthen ratings with more than 220 premiere hours.

[via press release from Velocity]

VELOCITY ADDS HORSE POWER TO RECORD RATINGS GROWTH WITH 2015-16 UPFRONT SLATE

Velocity Boasts More Than 220 Hours of Premieres, Including 100 Live Hours, With 12 Returning Franchises and Several All New Series Headlined by UNIQUE RIDES WITH WILL CASTRO (wt)

(New York, NY ) - Entertaining original series, premier events and stalwart franchises helped drive Velocity over the finish line as the #1 network in all of primetime cable for Men 25-54 in 2014**. Velocity flipped the script on the cable industry with historic, primetime double-digit ratings growth to end the year +50% in Men 18-34, +47% in Persons 18-34, +23% in Men 25-54 and +28% in Persons 25-54 delivery vs. 2013. Ratings momentum continued this past January as more than 5.2 million people watched premiere coverage of Velocity's BARRETT-JACKSON LIVE in real time, and the network cruised to its best month ever in ratings and delivery among Households, Persons and Men 25-54 (tie #1 with Feb. 2014), Persons 2+ and Men 18+.

Velocity's 2015-16 programming slate of 12 top returning franchises and several new series look to strengthen ratings with more than 220 premiere hours featuring the very best experts, compelling stories and the biggest, brightest personalities of the automotive world.

"Velocity thrived in an increasingly difficult cable television environment last year. Audiences came to the network because we have an unmatched formula of real, expert characters combined with entertaining, fascinating stories that bring autos to life," said Robert Scanlon, General Manager of Velocity. "Velocity's Upfront slate aims to continue building this community of viewers, and we invite more people to share their deep-rooted, timeless passion for cars with us for what promises to be an exceptional ride in 2015-2016."

From his garage on Long Island Will Castro turns out one-of-a-kind custom autos for a global client base of A-list celebrities, professional athletes, corporate clients and more. Castro's rides are prized for their combination of style, craftsmanship and eye-popping visuals. In UNIQUE RIDES WITH WILL CASTRO (wt), Velocity viewers will get an inside look at Castro's amazing process - from design and tear down to the build and reveal - for turning ordinary autos into extraordinary works of art. In addition to UNIQUE RIDES WITH WILL CASTRO (wt) four other new series headline the Velocity 2015-2016 Upfront programming slate including IRON RESURRECTION (wt) starring Joe Martin the winner of Discovery Channel's BIKER BUILD-OFF and LOWRIDER RESCUE (wt).

Velocity's BARRETT-JACKSON LIVE returns following an incredibly successful debut in January 2015, which saw the six-day live event shatter records to become the network's #1 series among Households, Persons 2+ and Men 18+ in ratings and delivery. The first five nights of BARRETT-JACKSON LIVE also delivered the five largest audiences ever in primetime for the network among total viewers Persons 2+ and Men 18+. BARRETT-JACKSON LIVE in 2016 kicks off with 40 live hours from Scottsdale in January, and continues through the year with 60 live hours of three additional Barrett-Jackson auctions.

Dave Kindig, Velocity's breakout star of 2014, returns in an all new season of BITCHIN' RIDES this October. Last year the freshman series debuted to incredible fanfare earning the title of the highest delivering series in network history. In season two viewers will ride into the mind-blowing world of the extraordinary automotive designer, artist, builder and entrepreneur as he and his talented team render, design, build and create one-of-a-kind vehicles. The Velocity 2015-16 slate also features returning hit franchises including DALLAS CAR SHARKS, FANTOMWORKS, AMERICARNA, GRAVEYARD CARZ, WHAT'S MY CAR WORTH? and the global sensation WHEELER DEALERS.

Velocity's signature series OVERHAULIN' featuring Chip Foose, Chris Jacobs and Arianny Celeste, and CHASING CLASSIC CARS featuring classic car archeologist Wayne Carini, will also return for all-new seasons in the Fall of 2015. Immediately following will be new episodes of two popular "how to" series, ALL GIRLS GARAGE and CAR FIX in the Spring of 2016.

The full list of Velocity's Upfront programming slate follows below:

4Q15

Returning Series

BITCHIN' RIDES

(12x60)

Premieres October 2015

Car design is an art form with few true masters. From concept to design to build and the finished product it takes a person with special skills and vision to craft automotive masterpieces. And an entirely separate set of skills to turn car design into a thriving business. In Velocity's breakout hit series BITCHIN' RIDES viewers ride into the world of extraordinary automotive designer, artist, builder and entrepreneur Dave Kindig and his team. For 15 years Dave has built Kindig-It Design into a one stop, complete custom shop. Born from his childhood passion for Hot Wheels, Legos and drawing, Kindig-It Design turns out some of the most creative, one-of-a-kind vehicles on the planet. Working on all car types and periods, BITCHIN' RIDES shows how Kindig and his team render, design, build and restore vehicles from the ground up before revealing the results to the car's owner.

DALLAS CAR SHARKS

(10x30)

Premieres October 2015

Auction surprises aren't exclusive to storage containers - sometimes the drama unfolds on four wheels. Velocity's DALLAS CAR SHARKS takes viewers to the Lone Star State where car enthusiasts from across America gather to participate in the ultracompetitive world of car flipping. Here tough-talking, larger-than-life dealers compete to outbid and out-buy each other in the intense world of automobile auctions. They love the thrill of the bid nearly as much as the incredible cars they're working hard to win, but are sometimes in for a rude awakening when the car they've won turns out to be a lemon.

CHASING CLASSIC CARS

(13x30)

Premieres October 2015

Collector car archeologist Wayne Carini returns to pursue one-of-a-kind autos in secret stashes - homes, garages and barns - throughout America as he shows viewers the ins and outs of high-end car collecting. Wayne meets with some of the hobby's most respected collectors, restorers and artisans, making it his business to find and restore the world's most classic cars to their original beauty. Join him for another season of CHASING CLASSIC CARS as he takes fans on an automobile treasure hunt around the country.

OVERHAULIN'

(4x60) Premieres November 2015

OVERHAULIN' is television's longest-running auto restoration show that executes incredible car makeovers for deserving owners, and reinforces the strong emotional connection between man and machine. Host Chris Jacobs guides viewers through each episode as master automotive designer Chip Foose combines his incredible originality, artistic abilities and amazing automotive knowledge to deliver life-altering surprises for worthy car owners. Viewers will witness the restoration process from start to finish - from the set-up to the strip-down and to the incredible surprise - all with the unmistakable stamp of a Foose design.

GRAVEYARD CARZ

(12x60)

Premieres November 2015

Operating from the new GRAVEYARD CARZ home, host Mark Worman is the first person in history to recreate the 1970 Chrysler assembly line process. Ride along for new episodes as we welcome back some familiar faces and introduce a few new ones. Mark, along with this best friend Royal, daughter Allysa and newcomer Will Scott will bring you more history, more tech and more Mopar than ever before. Relive the American muscle car phenomenon of the late 1960s and early 1970s one hour at a time on GRAVEYARD CARZ.

1Q16

Returning Series

WHEELER DEALERS

(10x60)

Premieres January 2016

In each episode of WHEELER DEALERS Mike Brewer hunts for a decent car at the right price - looking through classified ads, internet auctions, specialist clubs and garages to find the perfect second hand car. Once he's found the right car Brewer uses his experience to negotiate the best price. The car then goes to the WHEELER DEALERS workshop where Edd China casts his expert eye over what Brewer has found, and conducts a fascinating, expert "how to" session for viewers as he makes repairs to the vehicle. Brewer then finds a buyer for the restored auto and hopefully banks a profit for the duo after negotiating the sale.

AMERICARNA

(10x30)

Premieres February 2016

Velocity returns on its cross-country road trip to open the garage doors and lift the hoods of four-wheeled treasures that have had a profound effect on American culture. Three-time NASCAR champion crew chief Ray Evernham returns as host of AMERICARNA, scouting the incredible hidden stories of American automotive history that defined our cultural identity. For two seasons AMERICARNA has presented a look at our national story through the lens of one of its greatest inventions: the automobile.

ALL GIRLS GARAGE

(13x30)

Premieres March 2016

ALL GIRLS GARAGE taps into the expertise of hosts Cristy Lee and Bogi Lateiner as they work behind the gears at an automotive shop. In each episode the women approach complex projects that rival those undertaken by their male counterparts showing women have what it takes to thrive in a mostly male-dominated industry.

CAR FIX

(13x30)

Premieres March 2016

Step inside the ultimate "how to" series featuring the talents of Lou Santiago and Jared Zimmerman. In CAR FIX this dynamic duo showcases special hands-on automotive projects including modifications, upgrades and repairs using high-end performance and aftermarket products that car junkies cannot wait to get their hands on.

Premiere Series

UNIQUE RIDES WITH WILL CASTRO (wt)

(6x60)

Premieres January 2016

Will Castro turns out one-of-a-kind custom autos for a global client base of A-list celebrities, professional athletes, corporate clients and more from his garage on Long Island. Will is known a top designer, fabricator and innovator, and his rides are prized for their combination of style, craftsmanship and eye-popping visuals. In UNIQUE RIDES WITH WILL CASTRO (wt) viewers will get an inside look at his amazing process - from design and tear down to the build and reveal - for turning ordinary autos into extraordinary works of art.

IRON RESURRECTION (wt)

(6x60)

Premieres March 2016

From motorcycles and cars to boats Discovery Channel's BIKER BUILD-OFF winner Joe Martin brings new life to old iron at his shop Joe Martin Customs. Working with his wife Amanda, and best friend Shag, this custom shop oversees every phase of restoration - from design, fabrication and mechanicals to the final paint job. IRON RESURRECTION (wt) has it all - the search for hidden gems, the haggling needed to buy them, the big time re-build by experienced designers and fabricators, and finally an eye-popping reveal and final sale.

Specials/Live Events

BARRETT-JACKSON LIVE

(40 Live Hours)

Premieres January 2016

Established in 1971, Barrett-Jackson, the world's leading collector car auctions and automotive lifestyle events, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Now, Velocity is bringing viewers LIVE inside their biggest auctions across the U.S. including Scottsdale, Palm Beach, Reno/Tahoe and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block in front of a global audience.

2Q16

Returning Series

CHASING CLASSIC CARS

(13x30)

Premieres April 2016

Collector car archeologist Wayne Carini, returns to pursue one-of-a-kind autos in secret stashes - homes, garages and barns - throughout America as he shows viewers the ins and outs of high-end car collecting. Wayne meets with some of the hobby's most respected collectors, restorers and artisans, making it his business to find and restore the world's most classic cars to their original beauty. Join him for another season of CHASING CLASSIC CARS as he takes fans on an automobile treasure hunt around the country.

WHAT'S MY CAR WORTH?

(13x30)

Premieres May 2016

WHAT'S MY CAR WORTH? returns for more collector car action from the auction block. Car collector expert Keith Martin and host Josh Nasar take viewers on a tour of the greatest garages in the U.S., hoisting collector cars worthy of top prices. As car assessment experts offer sellers their best bets the final price tag is determined on the auction block by the top bidder.

Premiere Series

LOWRIDER RESCUE (wt)

(6x60)

Premieres April 2016

In LOWRIDER RESCUE (wt), a team of low rider experts travel the country seeking to bring the magic back to low rider scene one car at a time. This dream team of pros knows the low rider world better than anyone. Their big personalities, strong opinions and creativity can turn any clunker into a show-winning dream car as long as they don't drive each other crazy before they drive their new low rider to the show.

Specials/Live Events

BARRETT-JACKSON LIVE

(21 Live Hours)

Premieres April 2016

Established in 1971, Barrett-Jackson, the world's leading collector car auctions and automotive lifestyle events, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Now, Velocity is bringing viewers LIVE inside their biggest auctions across the U.S. including Scottsdale, Palm Beach, Reno/Tahoe and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block in front of a global audience.

3Q16

Returning Series

FANTOMWORKS

(13x60)

Premieres July 2016

Every car has a story and if you can prove to restoration expert Dan Short that you love your vehicle and want the job done right he MAY accept you as a client. FantomWorks is a bustling shop with a busy production pipeline. From concept to execution, Dan and his team handle anything and everything in-house as they meticulously restore some of America's favorite rides. Old cars come with new obstacles every week including irate car owners, personality clashes, cost overruns, parts problems and walk-outs. Come along for the ride.

WHEELER DEALERS

(10x60)

Premieres July 2016

In each episode of WHEELER DEALERS, Mike Brewer hunts for a decent car at the right price - looking through classified ads, internet auctions, specialist clubs and garages to find the perfect second hand car. Once he's found the right car, Brewer uses his experience to negotiate the best price. The car then goes to the WHEELER DEALERS workshop where Edd China casts his expert eye over what Brewer has found, and conducts a fascinating, expert "how to" session for viewers as he makes repairs to the vehicle. Brewer then finds a buyer for the restored auto and hopefully banks a profit for the duo after negotiating the sale.

Specials/Live Events

BARRETT-JACKSON LIVE

(20 Live Hours)

Premieres August 2016

Established in 1971, Barrett-Jackson, the world's leading collector car auctions and automotive lifestyle events, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Now, Velocity is bringing viewers LIVE inside their biggest auctions across the U.S. including Scottsdale, Palm Beach, Reno/Tahoe and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block in front of a global audience.

BARRETT-JACKSON LIVE

(20 Live Hours)

Premieres September 2016

Established in 1971, Barrett-Jackson, the world's leading collector car auctions and automotive lifestyle events, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Now, Velocity is bringing viewers LIVE inside their biggest auctions across the U.S. including Scottsdale, Palm Beach, Reno/Tahoe and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block in front of a global audience.

2014 Audience Source: Nielsen. Live +3D.

Barrett-Jackson Live Source: Nielsen, Live +SD. Reach, 6-minute qualifier.

**Among networks with fewer than 70 million subscribers

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 61 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.





  [march 2015]  
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· BITCHIN' RIDES (MOTORTREND)
· IRON RESURRECTION (VELOCITY)
· LOWRIDER RESCUE (VELOCITY)
· UNIQUE RIDES (VELOCITY)





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