HALLMARK CHANNEL'S EMMY(R)-NOMINATED LIFESTYLE PROGRAM,
"HOME & FAMILY", WELCOMES BACK THE NETWORK'S 2nd ANNUAL ULTIMATE HOME SWEEPSTAKES,
FEATURING LUMBER LIQUIDATORS AND MATTRESS FIRM
6-Week Contest to Feature Seamless Product Integrations and Custom Vignettes
Beginning May 1st, Hallmark Channel's two-time Emmy(R)-nominated lifestyle program, Home & Family, will open its doors to the network's 2nd annual home improvement sweepstakes, Renew-it-All. Following the initiative's successful launch in 2014, Renew-it-All will be back in a major way, guaranteeing one lucky family the chance to renovate and improve their home for a grand prize total that values at over $30,000.
The sweepstakes, which will run for 6 weeks, encompasses a series of weekly renovation-themed segments on Home & Family with hosts Mark Steines and Cristina Ferrare demonstrating how viewers can "renew" their own homes. The segments will highlight key sponsors Lumber Liquidators, back for a second year, and Mattress Firm, a first-time partner, with custom "how-to moment" vignettes and integrations, including tips on choosing the perfect hardwood flooring and how to improve the quality of sleep, among others. Additionally, on May 19th, Lumber Liquidators will invite Paige Hemmis, Home & Family resident DIY expert, and Jay Quickel, Vice President of Merchandising at Lumber Liquidators, to their Monrovia, CA store location to discuss finding the right floor for your home.
"Back for its second year, Renew-it-All presents a special opportunity for advertisers to communicate with viewers through seamless integrations on Home & Family," said Ed Georger, executive vice president, advertising sales and digital media, Crown Media Family Networks. "The show represents the gold standard in lifestyle, DIY, and home improvement programming, making it the optimal environment in which Lumber Liquidators and Mattress Firm can convey their messages directly to their target consumers."
Social media will also play a role, with Hallmark Channel and Home & Family's Facebook, Twitter and Pinterest platforms supporting the sweepstakes with Renew-it-All updates and related posts. Additionally, the contest will be promoted in an on-screen graphic during the show each week. Once the Renew-it-All sweepstakes concludes on June 12th, the winner will appear on a special episode of Home & Family to receive expert home renovation suggestions on how to use their grand prize winnings.
Home & Family is an original two-hour lifestyle show that airs weekdays on Hallmark Channel, featuring segments on cooking, crafting, DIY, decorating, fitness, health, and more.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 85 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, YouTube
ABOUT LUMBER LIQUIDATORS
With more than 355 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. The Company features more than 400 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and useful information about Lumber Liquidators' low priced product, much of which is in stock and ready for delivery.
With premier brands including Bellawood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows. For more information, please visit www.LumberLiquidators.com or call 1.800.HARDWOOD.
Lumber Liquidators aims to be the industry leader in sustainability. For more information, please visit www.LumberLiquidators.com/Sustainability. Learn more about our corporate giving program at LayItForward.LumberLiquidators.com. You can also follow the Company on Facebook and Twitter.
ABOUT MATTRESS FIRM
With more than 1,700 company-operated and franchised stores across 37 states, Mattress Firm (NASDAQ:MFRM) has the largest geographic footprint in the United States among multi-brand mattress retailers. Founded in 1986, Houston-based Mattress Firm is the nation's leading bedding retailer with more than $1.8 billion in sales for 2014. The company offers a broad selection of both traditional and specialty mattresses, bedding accessories and other related products from leading manufacturers, including Sealy, Tempur-Pedic, Serta, Simmons, Stearns & Foster, and Hampton & Rhodes. Mattress Firm guarantees price, comfort and service with the ultimate goal of ensuring that customers Save Money. Sleep Happy(TM).
Mattress Firm was named Furniture Today's "Top Bedding Retailer" in 2013 and a "Top Workplace" by the Houston Chronicle in 2011, 2012 and 2013. More information is available at mattressfirm.com, or on Facebook, Twitter and YouTube.