HALLMARK CHANNEL UPS THE STAKES IN HOLIDAY WITH THE LAUNCH OF "COUNTDOWN TO CHRISTMAS THANKSGIVING WEEK," FEATURING 5 CONSECUTIVE NIGHTS OF NEW ORIGINAL FILMS - A NETWORK FIRST

New Programming Event Creates Unparalleled Opportunities for Advertisers During the Most Important Retail Week of the Year

Hallmark Channel, the Heart of TV, is building on its annual signature holiday programming franchise with a brand new tradition - Countdown to Christmas Thanksgiving Week. This new tentpole initiative will feature an unprecedented five consecutive nights of new original holiday movie premieres from Wednesday, November 25th through Sunday, November 29th. In addition, beginning Monday, November 23rd, the network will celebrate the holiday with daily segments on the network's Emmy(R) nominated daytime lifestyle series, Home & Family, and spotlight Thanksgiving-themed digital content - including recipes, entertaining tips, and more - on its websites and social platforms. The event significantly extends Hallmark Channel's original holiday programming footprint and offers new opportunities for advertisers to reach consumers on both the network's linear and digital platforms during the most trafficked retail week of the year. This announcement comes on the heels of the company's record breaking ratings results in Fourth Quarter 2014, which positioned Hallmark Channel as the #1-rated cable network among households and women 25-54 for over 8 weeks.

"Hallmark Channel has long been an integral part of viewers' holiday traditions and every year ratings and delivery for Countdown to Christmas grow exponentially," said Ed Georger, EVP Advertising Sales, Crown Media Family Networks. "In expanding the initiative to include Countdown to Christmas Thanksgiving Week, we are giving our loyal viewers more of the holiday fare they love, while creating new opportunities for our advertising partners to convey key marketing messages and reach their target audience during the most critical retail period of the year."

For over a decade, Hallmark Channel has been the leading provider of quality family and holiday entertainment. Announcements about movie titles and talent are forthcoming.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 85 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.

Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.

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