TLC GETS PERSONAL ONLINE WITH NEW DIGITAL DESTINATION "TLCME"
- Extension of TLC Brand to Engage, Inspire and Reflect Modern Women -
- TGI Fridays(TM) Joins as Launch Sponsor for Community-Centric Site -
New York City - Today TLC announces the launch of TLCme - an extensive and engaging online destination featuring real-life stories full of heart, laughter and inspiration. A roster of knowledgeable and relatable contributors - including Stacy London, fashion expert and host of TLC's Love, Lust or Run - all share their perspectives and experiences, with visitors' own thoughts and sentiments integrated throughout the site via a series of regular social prompts, cementing the space as a true TLC community. In conjunction with TLCme's debut during MOTHER OF ALL WEEKS, TGI Fridays(TM) has joined the network as TLCme's launch sponsor.
"Our viewers - who we affectionately call our 'heart seekers' - come to us seeking a sense of community, and we've brought them honest, unfiltered programs with compelling stories that offer just that," says Scott Lewers, Senior Vice President of Multiplatform Strategy for TLC. "With TLCme, we're thrilled to be able to extend this conversation into a space where fans can engage with us and one another in a truly authentic manner."
With new content daily, there is a little something for everyone visiting TLCme - from Family and Home to Beauty, Style, Health, and Food. Whether visitors are interested in viewing roundups of the week's best styles, learning 14 new kitchen-cleaning hacks or reading how a paralysis victim surprised her favorite nurse by walking again, TLCme has everyday women covered.
"Just like the powerful personalities featured on TLC, today's women are balancing life's diverse set of demands and looking for sources of happiness, humor and helpful hacks," adds Courtney Reimer, Editor-in-Chief of TLCme. "Drawing inspiration from our TLC family, TLCme is focused on providing our visitors with a place to take a little 'me time' and catch up on trending topics and tips that help fuel their everyday lives and conversation."
TLCme debuts in conjunction with TLC's MOTHER OF ALL WEEKS - a full week of programming running from May 3 through May 10 focusing on all things mom with the network's favorite families and celebrating the extraordinary in the ordinary. Visit TLC.com/tlcme to start exploring today, and on Facebook and Twitter to stay up-to-date on the latest hot topics, how-tos and helpful hacks.
About TLC
Offering remarkably relatable real-life stories without judgment, the network celebrates the reality that "everyone needs a little TLC." TLC's hit series share everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments such as wedding-themed programs anchored by Say Yes To The Dress. In the first half of 2014, TLC had 25 series averaging 1 million P2+ viewers or more, including six series that averaged 2 million P2+ viewers or more: The Little Couple, 19 Kids and Counting, Return to Amish, Sister Wives, Long Island Medium, and 90 Day Fiancé.
TLC is a global brand available in more than 95 million homes in the US and 352 million households in 185 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial. Fans can also interact with TLC through social media on Facebook, Instagram, and @TLC on Twitter as well as On Demand services and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories.
|