CNBC IN PRIMETIME GOING STRONG IN 2016
The Only TV Network to Post Nine Consecutive Quarters of Year-Over-Year Growth Among Adults 18-49
Network Announces HUGE Summer Lineup
New Series "Cleveland Hustles" and Returning Series "Jay Leno's Garage," "Make Me A Millionaire Inventor," "The Profit" and "West Texas Investors Club"
ENGLEWOOD CLIFFS, N.J. - April 1, 2016 - CNBC Primetime posted its ninth consecutive quarter of year-over-year growth among P18-49; the only TV network to deliver such significant gains. The network also delivered its most-watched quarter in network history among P18-34. The two most recent quarters were CNBC's most-watched in network history among P18-49. The average audience for CNBC's original programming grew year over year by 21% among P25-54, 31% among P18-49 and 35% among P18-34.
Hot on the heels of a tremendous first quarter, CNBC today announced a spectacular primetime summer lineup. The network's summer slate includes the following new and returning series:
"West Texas Investors Club" Premieres Tuesday, June 7 at 10PM ET/PT
"West Texas Investors Club" featuring self-made multimillionaires Rooster McConaughey and Butch Gilliam returns this summer with new episodes. Set deep in the heart of Texas, McConaughey and Gilliam have chosen to pass on their success by investing in promising entrepreneurs - but only on their turf and their terms.
Along with their close friend and confidante Gil Prather, Rooster and Butch invite ambitious entrepreneurs from across the country to come down to Midland, Texas and make their case. These folks know that they're getting a once-in-a-lifetime chance to secure an investment... but what they don't know is that clever products and beautiful balance sheets will only get you so far with these investors. Rooster and Butch won't make a deal until they've peered into your heart and soul - and taken the true measure of your character. "West Texas Investors Club" is produced by The Ebersol Lanigan Company with Charlie Ebersol, Mike Lanigan and Jason Henry as executive producers. Jim Ackerman and Luke Bauer are the executive producers for CNBC.
"Jay Leno's Garage" Premieres Wednesday, June 15 at 10PM ET/PT
After a record-breaking first season, "Jay Leno's Garage," hosted by legendary comedian and "Tonight Show" host Jay Leno, returns for season two. Jay Leno explores our obsession with all things automotive. From classic cars to supercars and everything in-between, Jay's hitting the road to discover the most exciting, weird and wonderful vehicles ever made and meet the passionate people behind their wheels. Each one- hour themed episode features a mix of stunts, challenges, reviews, and celebrity interviews that showcases the colorful history of the automobile. Whether he's exploring the history of an iconic brand, road-testing the newest super car, or investigating the latest automotive innovations, there's no wheel Jay won't get behind to tell the story of our love affair with the car. "Jay Leno's Garage" is produced by Original Productions, a FremantleMedia Company, and Kitten Kaboodle, with Jay Leno, Philip D. Segal, Sarah Whalen, and Jeff Bumgarner as executive producers. Jim Ackerman and Adam Barry are the executive producers for CNBC.
"The Profit" Premieres Tuesday, August 23 at 10PM ET/PT
CNBC's popular hit series, "The Profit" returns for a fourth season. Each one-hour episode of "The Profit" follows serial entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling businesses across the country. Since "The Profit" first premiered, Lemonis has invested more than $35 million of his own money in the companies featured on the series.
In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself. "The Profit" is produced for CNBC by Machete Productions with Amber Mazzola serving as executive producer. Jim Ackerman and Luke Bauer are the executive producers for CNBC.
"Cleveland Hustles" Premieres Wednesday, August 24 at 10PM ET/PT
In this new unscripted series set in Cleveland, Ohio, NBA superstar LeBron James and his longtime friend and business partner Maverick Carter will give four up and coming local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland. Four of LeBron's and Maverick's trusted business experts will be enlisted to help give the fledgling entrepreneurs the chance of a lifetime - financial backing, expert guidance, and a storefront to launch their enterprise. Over the course of the season, viewers will see if the entrepreneurs have the ambition, creativity, and hustle necessary to succeed -- and in so doing, help a neighborhood that desperately needs investment. "Cleveland Hustles" is produced by SpringHill Entertainment and Magical Elves with LeBron James and Maverick Carter as executive producers for SpringHill Entertainment and Dan Cutforth and Jane Lipsitz as executive producers for Magical Elves. Jim Ackerman and Marshall Eisen are the executive producers for CNBC.
"Make Me A Millionaire Inventor" Premieres Thursday, September 1 at 10PM ET/PT
"Make Me A Millionaire Inventor" is back for season two and continues its mission to find the best inventions NEVER made and give them new life. The series features engineering experts Deanne Bell and George Zaidan, who scour the country looking for amazing ideas they're convinced can make big money. They'll track down the inventors and give them a real chance to bring their ideas and dreams to life. The inventors will be given the resources and help they need to take their products from concept to reality, building, testing, and perfecting their products for the biggest pitch of their lives. "Make Me A Millionaire Inventor" is produced by Objective Productions USA and All3Media America with Greg Lipstone, Jimmy Fox, Layla Smith, Nick Parnes, and Rebecca Hertz as executive producers. Jim Ackerman and Adam Barry are the executive producers for CNBC.
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With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 385 million homes worldwide, including more than 95 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
CNBC is a division of NBCUniversal, one of the world's leading media and entertainment companies. For more corporate information, visit www.nbcuniversal.com.
Source: Nielsen. Live+SD. M-Su 8-11P. Year-over-year growth in CNBC's P18-49 average audience for 9 consecutive quarters (1Q14-1Q16), the only TV network that can make the claim for this daypart/demo. Most-watched quarter based on Nielsen average audience data dating back to 1/2/95. Original programming includes premiere and repeat telecasts of CNBC original series in 1Q16 vs. 1Q15.