NICKELODEON'S THE HALO EFFECT HONORS NEW ORLEANS TEEN
PRINCETON CARTER FOR HIS EFFORTS IN AIDING MILITARY VETERANS
IN "MY BROTHER'S KEEPER NOLA," PREMIERING FRIDAY, OCT. 14, AT 9 P.M. (ET/PT)
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NEW YORK -OCT. 10, 2016- Nickelodeon honors extraordinary teen Princeton Carter, of New Orleans, La., for his commitment to preserving military veterans' stories for future generations, in an all-new episode of The HALO Effect, "My Brother's Keeper NOLA," premiering Friday, Oct. 14, at 9 p.m. (ET/PT) on Nickelodeon. The episode profiles 18-year-old Carter who created a special project through his organization, "My Brother's Keeper NOLA," to record and digitally preserve local veterans' heroic stories and upload them to the Library of Congress' website. Airing monthly, The HALO Effect highlights teens who "help and lead others" (HALO) in their community and inspire others to do the same. "My Brother's Keeper NOLA" will encore Monday, Oct. 17, at 8 p.m. (ET/PT) on Nicktoons and Saturday, Oct. 22, at 9:30 p.m. (ET/PT) on TeenNick.
Carter was inspired to help people in his community after Hurricane Katrina damaged his city and left millions of people without homes. Through the tragedy, Carter discovered the importance of community and was inspired to create "My Brother's Keeper NOLA," an organization whose mission is to help bring hope to the homeless, hungry, military veterans, women and children in New Orleans and the surrounding communities in need. The organization's newest program was born out of learning that over 20 million military veterans are living in the U.S. with stories of bravery that have never been told or documented. Hoping to preserve veterans' legacies for future generations, Carter records their heroic stories and uploads them to the Library of Congress' website.
Since its inception, "My Brother's Keeper NOLA" has provided over $30,000 in resources for military families and more than 500 items of clothing, toys and books for people in need in his local community. In recognition of his commitment to helping people in need, Nickelodeon's The HALO Effect will award a $10,000 grant to Carter's organization.
In each episode of The HALO Effect, the profiled teen will issue a "HALO Effect Challenge," a call-to-action encouraging inspired viewers to participate in their cause and join the HALO movement. As part of Carter's "HALO Effect Challenge," he is encouraging everyone to record the story of someone important in their life and/or post a selfie with them using the hashtag #HALOEffectChallenge. For more information on Carter and his challenge, viewers can visit www.nick.com/haloeffect.
The HALO Effect launched in 2013 as a year-round initiative recognizing one deserving teen every month for their work to help and lead others in their community. The initiative was built upon Nickelodeon's HALO Awards, an annual concert event honoring young community leaders with a grant for their organization and scholarship funds. To date, more than 50 teens across the country have been honored and have received more than $400,000 in grants to fund their non-profit organizations.
The HALO Effect series expands Nickelodeon's ongoing commitment to the HALO movement by giving an in-depth look into the inspirational stories of teens who are eager to share the issues and projects important to them and excited to engage others to achieve impact. The monthly series is hosted by Sydney Park (Instant Mom) and executive produced by Nick Cannon and NCredible Entertainment, as well as Morgan Spurlock, Richard Arlook, Jeremy Chilnick, Matthew Galkin and Ethan Goldman of Warrior Poets.
Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).