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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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| [via press release from FOX Sports] |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[09/10/26 - 10:00 AM] Video: Peacock Debuts Teaser, Key Art & First Look Images for "The Good Daughter" Rose Byrne, Meghann Fahy, Brendan Gleeson, Olivia Williams, and Harper Steele star in the project, premiering November 12.
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[09/10/26 - 10:00 AM] Snoop Dogg to Host the "2026 MTV Video Music Awards" ("VMAs") Sunday, Sept. 27 on CBS Snoop Dogg is a 13-time "VMAs" nominee, having won three awards.
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[09/10/26 - 09:56 AM] OWN's Hit Dating Series "Ready to Love" Heads to Chicago for an All-New Season Premiering Friday, October 2 The series follows a vibrant group of successful Black singles in their 30s and 40s as they navigate the excitement, challenges, and unexpected twists of finding lasting love in the Windy City.
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[09/10/26 - 09:31 AM] Sam Morril Returns to Netflix with a New One-Hour Stand-Up Special, "Incorrect" The special premieres globally on September 29.
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[09/10/26 - 09:09 AM] Women's Flyweight Championship Headlines First-Ever UFC Main Card to Air Live on Both CBS and Paramount+ UFC 332: Silva vs. Wang takes place Saturday, October 3 at the Delta Center and for the first time, the entire main card will air on both CBS and Paramount+, beginning at a special start time of 8 p.m. ET / 5 p.m. PT.
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[09/10/26 - 09:01 AM] Starz Sets December 4 Two-Episode Premiere for Third and Final Season of Groundbreaking Drama "P-Valley" Subsequent new episodes will be available to stream weekly on Fridays only on the Starz app, and all Starz streaming and on-demand platforms.
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[09/10/26 - 09:01 AM] Netflix's "Nobody Wants This" Season 3 - First Look + Teaser Art Debut & Date Announcement The series returns to Netflix on Thursday, October 22.
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[09/10/26 - 09:00 AM] TLC's Breakout Hit "90 Day: Hunt for Love" Returns for a Second Season The season plunges the singles into a whirlwind of romantic adventures, from a vibrant Festival del Amor celebration filled with local music and dance to salsa lessons, casino nights and spontaneous street parties in La Parguera.
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[09/10/26 - 08:30 AM] Video: Acorn TV Debuts Trailer and Key Art for Emilia Fox-Starrer, "Signora Volpe" Highly Anticipated Third Season of Hit Detective Drama Premieres Monday, October 5, on Acorn TV Returning with three new, 90-minute episodes, the third season finds former British spy Sylvia Fox (Emilia Fox), now mentally and physically recovered from her abduction at the end of season two.
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[09/10/26 - 08:26 AM] Prime Video Casts Molly Griggs, Matthew Noszka, and Tommy Martinez in "Things We Never Got Over" The series adaptation of Lucy Score's bestselling novel is now in production.
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[09/10/26 - 08:01 AM] Video: Paramount+ "Avatar: Seven Havens" Official Trailer Is Out Now The all-new animated series premieres globally on Paramount+ on Friday, October 9 with 3 episodes followed by episodes 4-6 on October 16, episodes 7-9 on October 23, and the remaining episodes 10-13 on October 30.
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[09/10/26 - 08:01 AM] Hulu Debuts First-Look Images From Upcoming Competition Series "The Mob" Hosted by Emmy-nominated actress Parker Posey, "The Mob" is a high-stakes reality competition series that sends a group of celebrities to a lavish Italian villa where they will shake down, hustle and whack their way to win up to $250,000 in cash prizes.
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[09/10/26 - 08:01 AM] Merritt Patterson and Ryan Paevey Star in "The Ornament Library," A Heartfelt World Premiere Original Movie for Great American Christmas 2026 In "The Ornament Library," meticulous librarian Alice Montgomery (Patterson) and newspaper reporter Noah Conrad (Paevey) discover a forgotten room hidden beneath their town's historic library, filled with hundreds of Christmas ornaments containing handwritten memories from generations past.
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[09/10/26 - 08:00 AM] "The Drew Barrymore Show" Launches Season Seven with Daisy Chain Fields Festival Takeover, New "Personal Space" Interview Series and Nationwide Fan Experiences Season seven will bring Drew's signature warmth, curiosity and connection beyond the studio with a lineup of must-see guests, new interview formats and creative collaborations designed to meet audiences where they are.
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[09/10/26 - 07:31 AM] Video: NFL Netflix GameDay - Melbourne Kicks Off Live Tonight with Opening Teaser from Director Peter Berg For the team. For the moment. For the love of the game.
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