or


[04/19/17 - 07:54 AM]
Crackle's BreakFree Ad Strategy Brings Significant Lift to Viewer Engagement
BreakFree promotes binge viewing of Crackle original content and allows for a second touch point of engagement and relevant content for the viewer to go deeper into the show.

[via press release from Crackle]

CRACKLE'S BREAKFREE AD STRATEGY BRINGS SIGNIFICANT LIFT TO VIEWER ENGAGEMENT; NIELSEN STUDY SHOWS HIGHER BRAND RECALL WITH FEWER ADS

CRACKLE ALSO JOINS FORCES WITH A.V. CLUB AND MASHABLE AS PART OF AN EXPANSION OF THE BREAKFREE EXPERIENCE

New York, April 19, 2017 -- At their upfront presentation today, Crackle released the results of a Nielsen study they commissioned that sheds light on the free, ad supported service's innovative approach to advertising called 'BreakFree.' A first-to-market, premium experience for both the consumer and the advertiser, BreakFree promotes binge viewing of Crackle original content and allows for a second touch point of engagement and relevant content for the viewer to go deeper into the show.

Working with Nielsen, Crackle set out to assess both the impact of the network's over the top channel in driving brand lift, and separately, to understand the optimal frequency of advertising within Crackle's BreakFree ad environment encouraging binge-viewing. The results, based on the use of BreakFree in Crackle's tech-centric drama, "StartUp," proved that even with significantly less ads served, advertiser performance can be excellent if wrapped with compelling content. Key findings included:

The BreakFree ad environment outperforms linear television

· Engagement while viewing content, even with less frequency of a brand's ad, resulted in brand lift and affinity as high or higher than if the ad ran 8x+

· Crackle viewers are 7x more likely to recall BreakFree ads vs traditional advertising

BreakFree delivers for brands

· Average Brand - Aided Recall: 76%

· Average Brand Affinity Increase: 25%

· Average Recommendation Intent Increase: 22%

BreakFree creates a more binge- friendly experience for viewers

· 74% of respondents were interested/engaged with the BreakFree story lines

· Majority of respondents described the ad experience as "creative" or "entertaining"

· 68% of respondents indicated that they were likely to binge-view episodes of "StartUp"

· 42% of respondents "could spend all day" watching "StartUp"

"We took a risk out of the gates with BreakFree, and the Nielsen results show that we are onto something very compelling," said Rene Santaella, Senior Vice President, Global Ad Strategy & Operations, Sony Pictures Television Networks. "BreakFree ads perform better than live TV advertising for brand recall, purchase intent and recommendation intent, and are considered a more creative and innovative ad experience. Everyone wins."

"We are extremely happy with how BreakFree performed and how quickly it was adopted by our advertisers," said James Smith, Senior Vice President, Digital Media Sales, Sony Pictures Television Networks. "The blue chip partners that came on board for our launch are testament of the markets readiness for new ad models that focus on viewer attention and return on investment." In the case of our most recent dramas, BreakFree participating advertisers included Sprint, Cadillac, Microsoft, Jaguar, Telltale Games and Infiniti.

Crackle's ongoing commitment to BreakFree advertising, a first-to-market premium experience for both the consumer and the advertiser, is further evidenced by an announcement made today. Crackle will be joining forces with two leading publishers -- Fusion Media Group's A.V. Club and Mashable - to produce stand-alone video content as an extension to our network's originals. By aligning with these two brands, consumers will have access to engaging, relevant and exclusive content which will be available on Crackle as well as on their respective editorial platforms.





  [april 2017]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 10:01 AM]
Disney XD's "Star vs. The Forces of Evil" Two-Hour TV Movie Event to Premiere Saturday, July 15
Season three of the fan-favorite and Annie Award-nominated series is slated to debut this fall.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 11:55 PM]
3rd Annual Red Nose Day Raises Over $35 Million for Children in Need, Top Stars Join NBC's Night of Red Nose Day Programming & Live Special
The donation total was calculated after the broadcast finished airing on the West Coast.

[05/25/17 - 03:59 PM]
Video: Netflix Reveals Trailer and Key Art for CounterPunch
The film brings to light the true stories of a number of young boxers determined not only to turn around the fate of the industry, but to also make sure their names end up in the firmament alongside the most remembered and revered champions.

[05/25/17 - 03:50 PM]
Top Ninja Warriors Will Show Off Their Strength on NBC's Annual Three-Hour Special "USA vs. The World" Airing Sunday, June 4 (8-11 PM ET/PT)
Matt Iseman and Akbar Gbajabiamila are set to host and Kristine Leahy will co-host.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 02:32 PM]
Production Team for "69th Primetime Emmys" Announced
Glenn Weiss and Ricky Kirshner of White Cherry Entertainment will executive produce this year's telecast.

[05/25/17 - 01:27 PM]
Video: First Look at Ludacris in MTV's "Fear Factor"
The series returns this Tuesday, May 30 at 10:00/9:00c.

[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.