or


[04/19/17 - 07:54 AM]
Crackle's BreakFree Ad Strategy Brings Significant Lift to Viewer Engagement
BreakFree promotes binge viewing of Crackle original content and allows for a second touch point of engagement and relevant content for the viewer to go deeper into the show.

[via press release from Crackle]

CRACKLE'S BREAKFREE AD STRATEGY BRINGS SIGNIFICANT LIFT TO VIEWER ENGAGEMENT; NIELSEN STUDY SHOWS HIGHER BRAND RECALL WITH FEWER ADS

CRACKLE ALSO JOINS FORCES WITH A.V. CLUB AND MASHABLE AS PART OF AN EXPANSION OF THE BREAKFREE EXPERIENCE

New York, April 19, 2017 -- At their upfront presentation today, Crackle released the results of a Nielsen study they commissioned that sheds light on the free, ad supported service's innovative approach to advertising called 'BreakFree.' A first-to-market, premium experience for both the consumer and the advertiser, BreakFree promotes binge viewing of Crackle original content and allows for a second touch point of engagement and relevant content for the viewer to go deeper into the show.

Working with Nielsen, Crackle set out to assess both the impact of the network's over the top channel in driving brand lift, and separately, to understand the optimal frequency of advertising within Crackle's BreakFree ad environment encouraging binge-viewing. The results, based on the use of BreakFree in Crackle's tech-centric drama, "StartUp," proved that even with significantly less ads served, advertiser performance can be excellent if wrapped with compelling content. Key findings included:

The BreakFree ad environment outperforms linear television

· Engagement while viewing content, even with less frequency of a brand's ad, resulted in brand lift and affinity as high or higher than if the ad ran 8x+

· Crackle viewers are 7x more likely to recall BreakFree ads vs traditional advertising

BreakFree delivers for brands

· Average Brand - Aided Recall: 76%

· Average Brand Affinity Increase: 25%

· Average Recommendation Intent Increase: 22%

BreakFree creates a more binge- friendly experience for viewers

· 74% of respondents were interested/engaged with the BreakFree story lines

· Majority of respondents described the ad experience as "creative" or "entertaining"

· 68% of respondents indicated that they were likely to binge-view episodes of "StartUp"

· 42% of respondents "could spend all day" watching "StartUp"

"We took a risk out of the gates with BreakFree, and the Nielsen results show that we are onto something very compelling," said Rene Santaella, Senior Vice President, Global Ad Strategy & Operations, Sony Pictures Television Networks. "BreakFree ads perform better than live TV advertising for brand recall, purchase intent and recommendation intent, and are considered a more creative and innovative ad experience. Everyone wins."

"We are extremely happy with how BreakFree performed and how quickly it was adopted by our advertisers," said James Smith, Senior Vice President, Digital Media Sales, Sony Pictures Television Networks. "The blue chip partners that came on board for our launch are testament of the markets readiness for new ad models that focus on viewer attention and return on investment." In the case of our most recent dramas, BreakFree participating advertisers included Sprint, Cadillac, Microsoft, Jaguar, Telltale Games and Infiniti.

Crackle's ongoing commitment to BreakFree advertising, a first-to-market premium experience for both the consumer and the advertiser, is further evidenced by an announcement made today. Crackle will be joining forces with two leading publishers -- Fusion Media Group's A.V. Club and Mashable - to produce stand-alone video content as an extension to our network's originals. By aligning with these two brands, consumers will have access to engaging, relevant and exclusive content which will be available on Crackle as well as on their respective editorial platforms.





  [april 2017]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/22/18 - 11:30 AM]
Skydance Media to Partner with Netflix on Deal to Produce Michael Bay Directed "Six Underground" and Announce Ryan Reynolds Will Star in the Feature Film
The action film is based on an original idea from writers and executive producers Rhett Reese and Paul Wernick, best known for their irreverent work on "Deadpool" and "Deadpool 2."

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 11:02 AM]
A&E Network Launches a Biography(R) Limited Original Series "Cultureshock"
The series premieres on Monday, June 25 with "Michael Jackson's Final Curtain Call," a profound look at Jackson's final days timed to the anniversary of the pop icon's untimely and devastating death.

[05/22/18 - 11:00 AM]
CBS Announces Summer Series Premieres
"Big Brother" and "Salvation" both get return dates while newcomer "TKO: Total Knock Out" bows on Wednesday, July 11.

[05/22/18 - 10:44 AM]
Video: WE tv Reveals a Jaw-Dropping Sneak Peek of the Highly-Anticipated Return of Season 2 of "Mama June: From Not to Hot" Premiering June 15 at 9:00PM ET/PT
Mama June is headed back to the pageant circuit on the season two return of "Mama June: From Not to Hot."

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 10:20 AM]
Investigation Discovery's Tony Harris Tackles Crime and Its Aftermath as He Returns to the "Scene of the Crime"
The immersive newsmagazine returns for a second season on Investigation Discovery beginning Sunday, June 3 at 10:00/9:00c.

[05/22/18 - 10:01 AM]
Showtime(R) to Premiere Documentary "Love Means Zero" on Legendary Tennis Coach Nick Bollettieri Saturday, June 23 at 9 PM ET/PT
From Showtime Documentary Films, the project features interviews with his former students and tennis prodigies, including Jim Courier, Kathleen Horvath, Carling Bassett and Boris Becker.

[05/22/18 - 10:00 AM]
HBO Renews "Wyatt Cenac's Problem Areas"
"We're so thrilled to have such a relevant, thought-provoking and sharply funny show on the network," said Nina Rosenstein.

[05/22/18 - 10:00 AM]
For the First Time Ever, The Judges Battle It Out on Season Nine of "MasterChef," Premiering Wednesday, May 30, on FOX
In the season premiere, the nation's best home cooks travel to Los Angeles to compete for a spot in the Top 24.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 09:44 AM]
Paramount Network's "American Woman" and NowThis Kick-Off New Women's Empowerment Campaign with a Female-Driven Wikipedia Edit-A-Thon
To kick off the campaign, Kyle Richards and star Jennifer Bartels were joined by cast members James Tupper, Tobias Jelinek, Jonathan Chase, Diandra Lyle, and Sam Morgan Friday, May 19, at NeueHouse in Hollywood.

[05/22/18 - 09:34 AM]
Syfy Renews "Krypton" Ahead of Its May 23 First Season Finale
The show's second season is expected to return in 2019.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 08:03 AM]
YouTube Orders Second Season of Lionsgate Hit Dance Drama Series "Step Up: High Water"
Series regulars Naya Rivera and Faizon Love are set to return in the second season of the 10-episode, hour long series which begins production in the fall and debuts on YouTube Premium in 2019.