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[04/19/17 - 07:54 AM]
Crackle's BreakFree Ad Strategy Brings Significant Lift to Viewer Engagement
BreakFree promotes binge viewing of Crackle original content and allows for a second touch point of engagement and relevant content for the viewer to go deeper into the show.

[via press release from Crackle]

CRACKLE'S BREAKFREE AD STRATEGY BRINGS SIGNIFICANT LIFT TO VIEWER ENGAGEMENT; NIELSEN STUDY SHOWS HIGHER BRAND RECALL WITH FEWER ADS

CRACKLE ALSO JOINS FORCES WITH A.V. CLUB AND MASHABLE AS PART OF AN EXPANSION OF THE BREAKFREE EXPERIENCE

New York, April 19, 2017 -- At their upfront presentation today, Crackle released the results of a Nielsen study they commissioned that sheds light on the free, ad supported service's innovative approach to advertising called 'BreakFree.' A first-to-market, premium experience for both the consumer and the advertiser, BreakFree promotes binge viewing of Crackle original content and allows for a second touch point of engagement and relevant content for the viewer to go deeper into the show.

Working with Nielsen, Crackle set out to assess both the impact of the network's over the top channel in driving brand lift, and separately, to understand the optimal frequency of advertising within Crackle's BreakFree ad environment encouraging binge-viewing. The results, based on the use of BreakFree in Crackle's tech-centric drama, "StartUp," proved that even with significantly less ads served, advertiser performance can be excellent if wrapped with compelling content. Key findings included:

The BreakFree ad environment outperforms linear television

· Engagement while viewing content, even with less frequency of a brand's ad, resulted in brand lift and affinity as high or higher than if the ad ran 8x+

· Crackle viewers are 7x more likely to recall BreakFree ads vs traditional advertising

BreakFree delivers for brands

· Average Brand - Aided Recall: 76%

· Average Brand Affinity Increase: 25%

· Average Recommendation Intent Increase: 22%

BreakFree creates a more binge- friendly experience for viewers

· 74% of respondents were interested/engaged with the BreakFree story lines

· Majority of respondents described the ad experience as "creative" or "entertaining"

· 68% of respondents indicated that they were likely to binge-view episodes of "StartUp"

· 42% of respondents "could spend all day" watching "StartUp"

"We took a risk out of the gates with BreakFree, and the Nielsen results show that we are onto something very compelling," said Rene Santaella, Senior Vice President, Global Ad Strategy & Operations, Sony Pictures Television Networks. "BreakFree ads perform better than live TV advertising for brand recall, purchase intent and recommendation intent, and are considered a more creative and innovative ad experience. Everyone wins."

"We are extremely happy with how BreakFree performed and how quickly it was adopted by our advertisers," said James Smith, Senior Vice President, Digital Media Sales, Sony Pictures Television Networks. "The blue chip partners that came on board for our launch are testament of the markets readiness for new ad models that focus on viewer attention and return on investment." In the case of our most recent dramas, BreakFree participating advertisers included Sprint, Cadillac, Microsoft, Jaguar, Telltale Games and Infiniti.

Crackle's ongoing commitment to BreakFree advertising, a first-to-market premium experience for both the consumer and the advertiser, is further evidenced by an announcement made today. Crackle will be joining forces with two leading publishers -- Fusion Media Group's A.V. Club and Mashable - to produce stand-alone video content as an extension to our network's originals. By aligning with these two brands, consumers will have access to engaging, relevant and exclusive content which will be available on Crackle as well as on their respective editorial platforms.





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[04/25/17 - 10:03 AM]
AMC Heading Deeper "Into the Badlands" - Series Renewed for Expanded 16-Episode Third Season, Returning in 2018
Midway through its current second season, "Into the Badlands" is averaging 3.6 million viewers per episode, including 2.1 million adults 25-54 in Nielsen Live+3 ratings.

[04/25/17 - 10:01 AM]
"Full Frontal with Samantha Bee's" "Not the White House Correspondents' Dinner" to Stream on Twitter After TBS Debut
Fans on Twitter in the United States will be able to access the stream by going to samanthabee.twitter.com, as well as via the @FullFrontalSamB Twitter handle.

[04/25/17 - 10:00 AM]
For the First Time, Celebrities Go Undercover on Two Special Editions of "Undercover Boss"
"Celebrity Undercover Boss" will feature Grammy Award-winning musician Darius Rucker on Friday, May 12, and chef and restaurateur Marcus Samuelsson on Friday, May 19.

[04/25/17 - 09:29 AM]
Harry Styles to "Move Into" the "The Late Late Show with James Corden" Studio for First Ever Week-Long Residency, May 15 - May 18
The residency coincides with the release of his highly anticipated solo album.

[04/25/17 - 09:20 AM]
Warner Bros. Television and DC Entertainment Announce All-New Live-Action Series "Titans," from Executive Producers Akiva Goldsman, Geoff Johns, Greg Berlanti and Sarah Schechter, to Debut in 2018
Additionally, Warner Bros. Animation's "Young Justice: Outsiders," the highly anticipated third season of the popular "Young Justice" series, is also ramping up for its first mission next year.

[04/25/17 - 09:07 AM]
Season 3 of CNBC's "The Filthy Rich Guide" Begins May 10th
Season 3A airs for five consecutive Wednesdays with the remaining five episodes of Season 3B due on August 15.

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/25/17 - 08:14 AM]
Elvis Costello & The Imposters to Perform at After-Party for "Full Frontal with Samantha Bee's" First Annual "Not the White House Correspondents' Dinner"
All proceeds from "Not the White House Correspondents' Dinner" will go to the Committee to Protect Journalists (cpj.org).

[04/25/17 - 07:01 AM]
TBS Renews "The Detour" for Third Season
"I hear from so many people who love 'The Detour,' even my hardcore comedy friends," said Thom Hinkle, senior vice president of original programming for TBS.

[04/25/17 - 07:00 AM]
"The New I Love Lucy Superstar Special" Featuring Two Classic Episodes to Be Broadcast Friday, May 19
The two episodes, "The Dancing Star," featuring Van Johnson, and "Harpo Marx," with comedian Harpo Marx, are newly colorized with a nod to the 1950s period in which they were filmed.

[04/25/17 - 06:01 AM]
In an Unprecedented, Far-Reaching Programming Event, the Disney Channel Original Movie "Descendants 2" Will Have a Simultaneous Premiere on Five Television Networks Within the Disney-ABC Television Group, Friday, July 21
Disney Channel, ABC, Disney XD, Freeform and Lifetime are among the participating networks.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 06:01 PM]
NBC Drops "Powerless" from Thursdays; "Superstore" to Fill Entire Hour
Look for repeats at 8:00/7:00c followed by original installments at 8:30/7:30c.

[04/24/17 - 04:21 PM]
Tarek and Christina El Moussa Will Return for New Season of Hit HGTV Series "Flip or Flop" in December
Five of the 20 episodes are currently in post-production, with filming of the remaining episodes continuing through the fall.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.