E! HITS ALL THE RIGHT NOTES WITH NEW SERIES "THE PLATINUM LIFE"
Series Will Follow the Fierce Females Behind Some of the Music Industry's Biggest Names Including Nelly, NE-YO And More
Los Angeles, CA - July 20, 2017 - E! greenlights new series "The Platinum Life," set to premiere this fall, which follows an elite group of music's most savvy women and their significant others as they live their first-class lifestyles. The leading ladies include Crystal Smith, married to Multi-Grammy Award-winning singer, songwriter, producer and actor NE-YO; La'Myia Good, married to Grammy Award-winning singer, songwriter, and producer Eric Bellinger; Shantel Jackson, in a relationship with Grammy Award-winning rapper, singer, songwriter and producer Nelly; rapper and songwriter Lola Monroe, in a relationship with rapper, songwriter and producer King Los; Asiah Azante, married to Multi-Platinum recording artist, songwriter and producer Kid Ink; Nazanin Mandi, engaged to Grammy Award-winning singer, songwriter and producer Miguel; and newly single recording artist Alycia Bellamy.
LA's music industry is notorious for exclusive parties, high-profile romances, and huge fan followings, but being in relationships with some of the biggest names in the business is not always pitch perfect. Whether it's fighting for the spotlight in a male dominated game, or being on the lookout for groupies trying to get the attention of their men, these women learn that in the music world, the only way to navigate it successfully is with strength and confidence. From red carpets and awards shows, to sold-out concerts and after parties, we'll witness first-hand that having "The Platinum Life" is not for the faint of heart.
"The music industry is known for big, outspoken personalities living lavish lifestyles, but it's also an extremely tough business to succeed in," said Jeff Olde, Executive Vice President, Programming & Development, E!. "We are excited to give viewers an all-access pass to see how these fearless women climb to the top both personally and professionally."
To learn more about the show, follow:
Twitter - @PlatinumLifeOnE
Instagram - @PlatinumLifeOnE
Facebook - @ThePlatinumLifeOnE
"The Platinum Life" is produced by STXtv and Tower 2 Productions with Ryan Holcomb, Jason Goldberg, Shanta Conic, and Kim McKoy serving as executive producers.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
STXtv is a division of STX Entertainment, a global next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content. It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises. The company is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the leading global private investment firm TPG. Other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia's largest Internet and cable services provider; Tencent Holdings, China's leading provider of online products and services; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others. With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market.
About Tower 2 Productions
Tower 2 Productions is an entertainment company in partnership with STX Entertainment. Tower 2 is headed by Ryan Holcomb, who has executive produced such series as OWN's "Deion's Family Playbook," TruTV's "Way Out West," GSN's "Family Trade," TBS's "CeeLo Green's 'The Good Life'" and BET's "Desean Jackson: Home Team." Holcomb also served as a development executive on E!'s Revenge Body with Khloe Kardashian, and his newly launched Tower 2 banner most recently produced A Little Too Farr on Verizon's go90 platform.