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[09/06/17 - 12:49 PM]
E! Returns as Multi-Platform Media Partner of New York Fashion Week: The Shows
E! will be covering all things Style throughout the day with live reports via celebrity insiders and fashion experts Catt Sadler and Zanna Roberts Rassi from the E! Fashion Lab at Clarkson Sq. on "Daily Pop" and "E! News."

[via press release from E!]

E! RETURNS AS MULTI-PLATFORM MEDIA PARTNER OF NEW YORK FASHION WEEK: THE SHOWS

E!, ELLE, IMG AND SPONSOR TRESEMMÉ CELEBRATE KICK-OFF OF NYFW: THE SHOWS WITH A CELEBRATION OF PERSONAL STYLE

E! NEWS SPECIALS "E! NEWS LOOK BOOK" DEBUT ALONG WITH SPECIAL EPISODES OF "THE RUNDOWN" AND "DAILY POP" WITH GUEST CO-HOSTS DAPHNE OZ AND MICHELLE COLLINS

E! NEWS OFFERS EXCLUSIVE FASHION AND CELEBRITY CONTENT FEATURING CARRIE UNDERWOOD, OLIVIA PALERMO, AND JORDYN WOODS ACROSS PLATFORMS

Fashion Week at E!

Los Angeles, CA - Wednesday, September 6 - E! returns as the official multi-platform media partner of NYFW: The Shows,THE destination for pop fanatics, fashion trendsetters and celeb-watchers alike, to celebrate Fashion Week at E!. As the biggest names in celebrity and style descend upon New York, E! will bring fans closer than ever to the heart of the action where pop culture and fashion collide. From the front-row to the exclusive parties, E! invites you into this internationally renowned event alongside your favorite stars, bloggers, models, and entourages with back-stage access to the biggest runways, parties, red carpets and most sought-after collections across platforms (on-air, online and across mobile and social) beginning Thursday, September 7th. #FashionWeekatE is here, and you're with us.

This year, E! will once again be stationed in the heart of all the action at E!'s Fashion Lab from Skylight at Clarkson Square to bring viewers an exclusive and unparalleled look at one of the year's biggest events. E!'s on-air segments will feature coverage on "Daily Pop" and "E! News," along with breaking NYFW news updates and short form content including hair styling tutorials from partner TRESemmé's on-site hair salon. With the digital and social influence of E! News, E!'s digital and social coverage will bring fans extensive video, digital look books and round-the-clock editorial on the hottest celebrity-inspired style at eonline.com as well as daily social feeds from on-site at Skylight at Clarkson Square and so much more. Tune-in on-air, online and across social as E! gives fans around the globe their front row ticket to all things NY Fashion Week.

Fashion Week at E! is sponsored by TRESemmé.

THE RUNWAY:

EVENTS

E!, ELLE, & IMG NYFW Kick-Off Party, A Celebration of Personal Style - sponsored by TRESEMMÉ

E! has partnered with ELLE, IMG and sponsor TRESemmé to celebrate the ELLE October Issue's Personal Style portfolio and today's hottest tastemakers with an event to kick-off New York Fashion Week. Hosted by the brands, with celebs, designers and VIP guests, the soiree will take place on Wednesday, September 6th and footage from the night will be exclusively featured on "E! News" throughout Fashion Week weeknights at 7p and 11p ET/PT.

E! Fashion Lab at Skylight Clarkson Sq.

E! is bringing all of Fashion Week to the fans inside the home of NYFW: The Shows at Skylight Clarkson Sq. Throughout Fashion Week E! will broadcast from a high fashion, laboratory inspired space - and with partner TRESemmé, a photo activation will enable guests to customize and share their fashion week experience in real-time. E! is also teaming up with acclaimed celebrity and fashion photographer, Atisha Paulson to offer NYFW attendees professional, street-style portraits that are instantly shareable and will be featured in a dedicated NYFW gallery on eonline.com.

E! NEWS

E! News' signature coverage captures all the front row VIPs and runway magic, offering coveted access into the star studded shows and stylish red carpet parties, bringing fans the celebrity fashion and beauty secrets they need to know about - directly from Fashion Week! Plus E! News is taking viewers inside NYFW with celebs, bloggers and designers, revealing easy ways to incorporate the looks into your own street style.

On-Air

E! will be covering all things Style throughout the day with live reports via celebrity insiders and fashion experts Catt Sadler and Zanna Roberts Rassi from the E! Fashion Lab at Clarkson Sq. on "Daily Pop" and "E! News." Plus, Daphne Oz and Michelle Collins join the "Daily Pop" panel as special guest co-hosts during NYFW. E!'s coverage includes breakout style segments and highlights of the most newsworthy show moments and attendees at the top runway shows and events. "E! News" has exclusive interviews with fashion-forward entertainers including Carrie Underwood, Rosie Huntington-Whiteley, Giuliana Rancic, LaLa Anthony, as well as in-depth features and tips from Lauren Conrad, Bethenny Frankel, and more. "E! News" is getting you into the biggest celebrity parties and revealing exclusive sneak peeks from the designers themselves from some of the most anticipated including the runway, backstage, and of course, all the famous front row faces.

E! News Weeknights at 7:00p and 11:00p

Daily Pop Weekdays at12:00p with special guest co-hosts:

- Michelle Collins on 9/7, 9/8

- Daphne Oz on 9/12, 9/13, 9/14

E! News Look Book

E! News takes a look back on the style evolution of today's hottest names in pop culture and fashion with new series, "E! News Look Book." Each half-hour news specials will count down the famous face's best looks of all time.

The debut of "E! News Look Book" will reflect on reality TV's first family - the Kardashian and Jenner sisters - with five E! News specials dedicated to style icons Kim, Kendall, Kourtney, Khloé and Kylie.

E! News Look Book: Kim Kardashian West Sunday, September 10th @ 9:30p

E! News Look Book: Kendall Jenner Monday, September 11th @ 8:00p

E! News Look Book: Kourtney Kardashian Tuesday, September 12th @ 8:00p

E! News Look Book: Khloé Kardashian Wednesday, September 13th @ 8:00p

E! News Look Book: Kylie Jenner Sunday, September 17th @ 9:30p

Digital

E! News Digital will help fans navigate NYFW: The Shows and fall fashion with dynamic behind-the-scenes coverage of the latest celebrity news and street styles, the runways, the parties, and unprecedented lifestyle content provided by celebrity guest editors including Lauren Conrad and Christina El Moussa. Morgan Stewart will bring her hilarious digital lifestyle series, "Happy Hour," to NYFW to offer tips on how to transition your look from summer to fall, while Zanna Roberts Rassi will prep pop culturistas on what outfits to choose for any occasion in "What to Wear For" videos. E! News is also offering widespread coverage of the top celebrity trends in and around the venue, scoop surrounding the biggest events and high profile attendees, and exclusive celebrity interviews with some of the biggest names in fashion and entertainment like Carrie Underwood, Olivia Palermo, Jordyn Woods, Jonathan Simkhai, TRESemmé Global Stylist Justine Marjan, and more. Additionally, coverage includes video pieces like "You're Doing It Wrong" and "Morning Noon Night" from E! Style Collective contributors to help fans recreate the celeb-inspired trending fall looks from New York Fashion Week with the ultimate how-to-guides for makeup, hair, and styling, and provide insight into what's next on the scene.

Social

E!'s social properties will include innovative content enabling fans to enjoy NYFW like never before. E! News' popular Snapchat series, "The Rundown," will make its NYFW: The Shows debut with special episodes airing each Monday, Wednesday and Friday on the platform, along with "Front Row Stories," street-style Instagram story documentaries airing daily and featuring industry insiders - Life of Kylie star and model, Jordyn Woods, blogger Vanessa Hong, and Helmut Lang designer Shayne Oliver. Vanessa Hong and Morgan Stewart will also breakdown the daily celebrity street style and offer trend updates from in and around NYFW. E! News social will offer real-time coverage of the exclusive parties, shows and events - and fans can take part in all of the action on the E! News mobile app, @enews across social platforms (Facebook, Twitter, Instagram), as well as @stylecollective and @E_News on Snapchat, and weigh in using the hashtag #FashionWeekatE.

Fashion A-Z

Each day, lifestyle insiders and E! Style Collective contributors will deliver breaking news and information covering all things NYFW: The Shows from this once exclusive event directly to viewers. This short form content will run on-air in primetime and online, and feature video pieces to provide style know-how tips to rock the newest styles in your every day.

About E! Entertainment

E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.





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