HALLMARK CHANNEL ANNOUNCES THE LAUNCH OF "COUNTDOWN TO CHRISTMAS" FANTASY GAME

Viewers Can Play Weekly Throughout the Network's Annual, 24/7 Programming Event

STUDIO CITY, CA - October 19, 2017 - Hallmark Channel will launch its "Countdown to Christmas" Fantasy Game to coincide with the network's annual, 24/7, can't-miss programming event that breaks ratings records every year. Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

Each week during "Countdown to Christmas," viewers can pick their team from a list of movies airing during that weekend, or round, with points awarded based on viewership. Odds will be given for each movie, affecting its points value. Bonus points can be earned by answering trivia questions about the Hallmark Channel premiere movies that will be posted at HallmarkChannel.com each Monday and Wednesday. At the end of the play period, the person with the best overall score will receive the $20,000 grand prize. The prize for first place is $5000, second place is $1000, and random giveaway prizes valued at $250 will be awarded weekly.

The full rules can be found here: http://www.hallmarkchannel.com/christmas/christmas-fantasy-game-rules.

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ABOUT HALLMARK CHANNEL

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 89 million homes. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other new, original content, including scripted primetime series, such as "Good Witch," "When Calls the Heart" and "Chesapeake Shores"; annual specials including "Kitten Bowl" and "Hero Dog Awards"; and a daily, two-hour lifestyle show, "Home & Family." Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises, including "Countdown to Christmas," "Countdown to Valentine's Day," "Summer Nights," "Fall Harvest" and "Winterfest." Rounding out the network's diverse slate are some of television's most beloved comedies and series, including "The Golden Girls" and "Frasier." Hallmark Cards, Inc. owns and operates Crown Media Family Networks. To visit the network website, please visit www.hallmarkchannel.com Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube