Digital-First Series "Cash Lift" Launches On Discovery Go and Facebook Watch
Produced by Group Nine for Discovery Digital, New Digital Series is Based on Emmy-Award Winning Discovery Channel Series "Cash Cab"
(New York, New York) - Discovery Communications and Group Nine Media announced today that "Cash Lift," the latest collaboration between Group Nine Studios and Discovery Digital, is currently available exclusively on Discovery GO and Facebook Watch. The 5-episode series is based on the Emmy Award-winning series, "Cash Cab," which is currently airing Sundays at 10pm ET/PT on Discovery Channel.
Hosted by comedians Alex Weber and Zainab Johnson, "Cash Lift" moves the competition out of the cab and into a hotel where unsuspecting guests step into an elevator that quickly turns into a trivia game show. After choosing a floor, the excitement begins and contestants must answer as many questions as they can in order to win cold hard cash. The more questions they answer correctly the higher up they'll ascend and the more money they'll win. But if they get one question wrong, they'll lose it all and head back down to the lobby. "Cash Lift" can be found on Facebook Watch and be sure to follow the series page to get new episodes in your Watch list.
"After the success we had working with Group Nine Studios on Shark Week, we were excited to see what our next collaboration would be," said Fred Graver, SVP Original Content and Social, Discovery Communications. "I am thrilled that we were able to work together to create "Cash Lift" and have the chance to expand the popularity of "Cash Cab" on new platforms and introduce the series' concept to a new generation of viewers."
"We're really excited to have developed "Cash Lift" for Discovery Digital, which is fun, engaging, complementary IP for Discovery Channel's hit show Cash Cab, said Suzanne Kolb, chief brand officer at Group Nine Media. "The collaboration and partnership between Group Nine Studios and Discovery Digital has already proven to be a success with our Shark Week Snapchat show this summer and we can't wait to continue developing new IP for them."
"Cash Lift" is produced by Group Nine Studios, a division of Group Nine Media, for Discovery Digital. Fred Graver, SVP Original Content and Social, Discovery Communications, serves as Executive Producer. Discovery Digital and Group Nine Studios have previously joined forces to create digital-first, multi-platform content but "Cash Lift" marks the first time the two have come together to create a complementary series for an existing linear show. Group Nine Media formed in late 2016 by merging The Dodo, Thrillist, NowThis & Seeker, with a $100M investment from Discovery.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery's programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery's offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.
About Group Nine Media:
Group Nine Media is one of the world's largest digital-first media companies and the #1 publisher on Facebook Watch, boasting over 5 billion monthly video views [source: Crowd platform specific analytics modules] and reaching 81% of U.S. adults in their 20s [source: Nielsen]. With over 120 million social engagements each month [source: ListenFirst Media], Group Nine's brands are built for consumption on the platforms where young people spend the majority of their time. Group Nine is home to NowThis (the no. 1 most watched U.S. video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted digital brand in food, drink, travel & entertainment) and Seeker (the digital leader in science and innovation). Group Nine recently acquired Emmy nominated, Cannes Lion and Sundance Film Festival award-winning production studio, JASH.