or


[01/08/18 - 12:30 PM]
Intimate Documentary "May It Last: A Portrait of the Avett Brothers" Debuts Jan. 29 on HBO
Filmed with extensive access over more than two years, the project is an inside look at the North Carolina band.

[via press release from HBO]

INTIMATE DOCUMENTARY "MAY IT LAST: A PORTRAIT OF THE AVETT BROTHERS" DEBUTS JAN. 29 ON HBO; JUDD APATOW AND MICHAEL BONFIGLIO PRODUCE AND DIRECT

Founded by Scott and Seth Avett and Bob Crawford in 2001, The Avett Brothers have gone from obscurity to critical acclaim and sold-out tours, experiencing profound heartbreak and exceptional joy along the way.

Filmed with extensive access over more than two years, MAY IT LAST: A PORTRAIT OF THE AVETT BROTHERS is an inside look at the North Carolina band, from its origins to a recent collaboration with legendary record producer Rick Rubin (Johnny Cash, Jay Z, Beastie Boys, Dixie Chicks) on the Grammy-nominated album "True Sadness." The film depicts a lifelong bond and unique creative partnership, as band members experience marriage, divorce, parenthood, illness and the challenges of the music business, offering a meditation on family, love and the passage of time. An Apatow Production (HBO's "Crashing" and "Girls") in association with RadicalMedia (HBO's "Paradise Lost 3: Purgatory"), MAY IT LAST was produced and directed by Judd Apatow and Michael Bonfiglio, and debuts MONDAY, JAN. 29 (8:00-9:45 p.m. ET/PT), exclusively on HBO.

The film will also be available on HBO On Demand, HBO NOW, HBO GO and affiliate portals.

Featuring a wealth of original footage of the Avetts in the studio, on the road and at home, previously unseen family photographs and home movies, never-before-heard original songs and rousing concert performances, the intimate film includes revealing interviews with Scott (banjo, lead vocals) and Seth (guitar, lead vocals) Avett, band members Bob Crawford (bass), Joe Kwon (cello), Tania Elizabeth (fiddle), Paul Defiglia (keyboards) and Mike Marsh (drums), Rick Rubin and friends and family. MAY IT LAST shows how the ties between Scott and Seth help shape their creative process as musicians and songwriters.

In 2008, after several independent releases, the band signed with Rubin, who says he recognized something special about the Avetts at their very first encounter. "In the first 30 seconds of meeting them, I knew they were people that I wanted to work with, and it seemed like being around them would make life better," he recalls, noting they differ from other sibling musical acts because "they actually like each other" and have the ability to collaborate on deeply personal lyrics. Between touring constantly and selling out arenas around the world, MAY IT LAST finds the brothers working on new songs at Echo Mountain Studios in Asheville, NC and Rubin's Shangri La Studio in Malibu, Calif. for their latest album, "True Sadness."

The grandsons of a minister, Scott and Seth live down the road from each other in their Concord, NC hometown, not far from their parents' house. Four years Scott's junior, Seth took up guitar as a kid to back up his brother, who showed an early enthusiasm for singing and performing. As teens, they rejected country music and the "country things" of their surroundings like cowboy boots and tractors, gravitating instead to artists like Hall & Oates, Prince and Nirvana.

Seth says he "came back to a rural-based country music" after meeting bluegrass legend Doc Watson. Still, the brothers' first band, NEMO, was devoted to heavy rock. They soon started playing acoustic jams, and added stand-up bass player Bob Crawford, a New Jersey native, who had only recently taken up the instrument.

MAY IT LAST shows Scott returning from the road to spend time with his wife, Sarah, and two young children, admitting he dislikes being away from home more and more. But it's this time at home with their parents, sister, Scott's family and Seth's girlfriend (actress Jennifer Carpenter) that fuels the brothers' creativity. Soon, Scott and Seth travel to Malibu to record what will be the hit album "True Sadness," marking the first time the full touring band has recorded together.

The band's struggles with illness and divorce have strengthened their bond and greatly influenced their lyrics. When Crawford's two-year-old daughter was diagnosed with a brain tumor, band members rallied around his family in support. Crawford discusses his daughter's struggles with cancer, noting how the shared ordeal has pulled the band even closer together.

The recording of "True Sadness" reveals how the band's personal lives are mined for their music, as Seth opens up about songs like "Divorce Separation Blues" (on the end of his first marriage), underscoring the honest vulnerability that has cemented their success. Five years after its release, "I and Love and You," the Avetts' major label debut (produced by Rubin), is certified gold, and "True Sadness," released on American Recordings/Republic Records, receives critical raves, earning two Grammy nominations and fueling the band's debut at Madison Square Garden.

The band is already working on songs for the next album. In a quiet moment with Scott, Bob and Rick Rubin, Seth debuts a song he's been writing - "C-Sections and Railway Trestles" - about becoming a father for the first time.

MAY IT LAST had its world premiere at the 2017 SXSW Film Festival, where it received the 24 Beats Per Second Audience Award.

MAY IT LAST: A PORTRAIT OF THE AVETT BROTHERS is an Apatow Production in association with RadicalMedia; produced and directed by Judd Apatow and Michael Bonfiglio; executive producers, Jon Kamen, Dave O'Connor, Justin Wilkes; cinematographer, Jonathan Furmanski; additional photography, Michael Richard Martin; sound, Brad Bergbom; editor, Paul Little.





  [january 2018]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.

[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.

[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.

[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.

[11/26/25 - 11:07 AM]
Flex Game! Anthony Edwards and Minnesota Timberwolves Host Devin Booker and Phoenix Suns on "Peacock NBA Monday," Dec. 8, on Peacock and NBCSN at 7:30 P.M. ET
The previously scheduled Sacramento-Indiana and San Antonio-New Orleans games will be available in their local markets.

[11/26/25 - 10:38 AM]
An Encore Presentation of "Everybody Loves Raymond: 30th Anniversary Reunion" Special to Air Friday, November 28th on CBS
The telecast will replace the previously announced repeats of "Fire Country."

[11/25/25 - 03:45 PM]
"Center Stage: Countdown to the CMA Awards - Special Edition of 20/20" Rises Over Last Year's Performance in All Key Measures
"Center Stage" (434,000 and 326,000, respectively) ranked No. 1 in its hour in Adults 25-54 and Adults 18-49.

[11/25/25 - 03:06 PM]
"One Piece" Season 3 Welcomes Awdo Awdo and Daisy Head as the Trusted Weapons of Mr. 0, Ready to Bring Overwhelming Danger to Our Journey
Two of Baroque Works' deadliest agents now stand before us, Nakama.

[11/25/25 - 03:05 PM]
ESPN Wins Week 13 with Stellar Showings for "College GameDay Built by The Home Depot," "SEC on ABC" and Friday College Football on ESPN
Texas Longhorns defeating the Arkansas Razorbacks 52-37 delivered 5.6 million viewers on November 22.

[11/25/25 - 02:57 PM]
"America's Game of the Week" on FOX Scores 27,816,000 Viewers in Week 12
The Dallas Cowboys win over the Philadelphia Eagles peaked with 28.4 million viewers from 7:30 PM - 7:45 PM ET.

[11/25/25 - 02:03 PM]
CBS Sports' Coverage of the 2025 NWSL Championship Is the First NWSL Match Ever to Surpass 1 Million Viewers!
The Gotham FC victory over Washington Spirit set a NWSL viewership record.

[11/25/25 - 02:00 PM]
Record Audience Watches Formula 1 Las Vegas Grand Prix on ESPN
ESPN's live telecast on Saturday night, November 22, averaged 1.5 million viewers, the largest audience to watch the event in its three-year history,

[11/25/25 - 12:29 PM]
The Second and Final Season of the HBO Original Drama Series "Like Water for Chocolate" Debuts February 15
The series returns Sunday, February 15 (8:00-9:00 p.m. ET) on HBO Latino in the U.S. and will be available to stream on HBO Max.

[11/25/25 - 12:01 PM]
Netflix Top 10: Week of November 17 - 3 Cheers for "Champagne Problems" at No. 1 in This Week's Top 10
Claire Danes and Matthew Rhys continued to keep audiences guessing in their psychological thriller "The Beast in Me," which took the No. 1 spot on the English TV list for a second week with 14.1 million views.

[11/25/25 - 11:30 AM]
TNT Sports Unveils World Class Commentators for First-Ever World Sevens Football 7v7 Soccer Tournament in North America - Coverage Kicks Off Friday, Dec. 5
The fast-paced W7F series has redefined women's soccer with elite talent from eight of the best clubs in the world, an immersive fan-first experience, and a groundbreaking $5 million prize pool, the largest in the sport, designed to fuel intense, high-stakes competition.