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[02/15/18 - 07:27 AM]
Hallmark Channel's Adoption Ever After and Pedigree Foundation Join Forces to Raise Awareness for Pet Adoption
This collaboration is debuting with the sponsorship of Hallmark Channel's highly anticipated "2018 American Rescue Dog Show," airing on Monday, February 19.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S ADOPTION EVER AFTER AND PEDIGREE FOUNDATION JOIN FORCES TO RAISE AWARENESS FOR PET ADOPTION

Dynamic Partnership Set to Kick Off with Network's Premiere of the "2018 American Rescue Dog Show"

New York, NY, February 15, 2018 - Hallmark Channel announced today that PEDIGREE Foundation is partnering with Adoption Ever After, the network's ongoing pet adoption advocacy initiative. In combined efforts to find homes for shelter animals across the country, this collaboration is debuting with the PEDIGREE(R) Brand's sponsorship of Hallmark Channel's highly anticipated "2018 American Rescue Dog Show," airing on Monday, February 19.

"We are extremely passionate about the opportunities and awareness this partnership with the PEDIGREE Foundation brings to our adoption initiative," said Bill Abbott, President & CEO, Crown Media Family Networks. "Above all, we hope our joint efforts will help spread the message about shelter pets and aid in finding forever homes for countless animals in our nation's shelters."

"There are millions of homeless dogs around the country who need and deserve a loving home," said Deb Fair, PEDIGREE Foundation Executive Director. "By partnering with initiatives like Adoption Ever After, we're able to encourage more people to Adopt, Volunteer and Donate and ultimately make a positive impact on the lives of all dogs."

Working in collaboration with the country's leading animal rescue and welfare organizations, activists, distribution and advertising partners and celebrity influencers, Hallmark Channel's Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt and ultimately put an end to this country's epidemic of pet homelessness.

PEDIGREE Foundation exists to support organizations that help dogs in need find their loving homes. PEDIGREE Foundation grants are funded by the PEDIGREE Brand as well as donations from other individual dog lovers. Through its grant programs, the 501(c)(3) private foundation is working to find a solution to the problem of the millions of homeless dogs in this country. Since 2008, more than $6.7 million has been awarded through 5,000 grants to shelters and rescues across the country.

The PEDIGREE Brand's sponsorship of the "2018 American Rescue Dog Show" will include in-show field signage, an in-show agility exhibition, behind the scenes vignettes and a digital canine card creator. Scheduled to extend through 2018, the multifaceted co-promotional efforts will consist of exclusive e-newsletters, digital extensions, social media outreach and integrations within Hallmark Channel's Emmy(R)-nominated lifestyle series "Home & Family."

For more information about PEDIGREE Foundation, including how to make a donation, visit PedigreeFoundation.org.

About PEDIGREE Foundation

Formed in 2008 by Mars Petcare, the makers of PEDIGREE food for dogs, PEDIGREE Foundation is an independent 501(c)3 non-profit organization dedicated to helping dogs in need find loving homes by supporting the good work of shelters and dog rescue organizations throughout the country. Through no fault of their own, more than four million dogs end up in shelters and rescue organizations every year, and nearly half of them never find a place to call home. For more information on how you can support the foundation visit www.pedigreefoundation.org.

About the PEDIGREE Brand

The PEDIGREE Brand is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE(R) Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit www.Pedigree.com.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 88 million homes. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other new, original content, including scripted primetime series, such as "Good Witch," "When Calls the Heart" and "Chesapeake Shores"; annual specials including "Kitten Bowl" and "Hero Dog Awards"; and a daily, two-hour lifestyle show, "Home & Family." Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises, including "Countdown to Christmas," "Countdown to Valentine's Day," "Summer Nights," "Fall Harvest" and "Winterfest." Rounding out the network's diverse slate are some of television's most beloved comedies and series, including "The Golden Girls" and "Frasier." Hallmark Cards, Inc. owns and operates Crown Media Family Networks. To visit the network website, please visit www.hallmarkchannel.com Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube





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[08/17/18 - 11:23 PM]
Development Update: Friday, August 17
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[08/17/18 - 12:30 PM]
Fox 21 Television Studios and The Littlefield Company Option Best Selling Author Beth Macy's "Dopesick" for Television
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[08/17/18 - 11:18 AM]
HBO Announces Series Order for Damon Lindelof's "Watchmen"
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[08/17/18 - 11:00 AM]
Disney Channel's New Family Comedy "Coop & Cami Ask the World" Set to Premiere Friday, October 12
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[08/17/18 - 10:16 AM]
Cast Announced - YouTube's Season 2 "Ryan Hansen Solves Crimes on Television*"
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[08/17/18 - 10:08 AM]
Netflix Announces "What/If" an All New Original Drama Series Starring Renee Zellweger from Creator Mike Kelley
The social thriller explores the ripple effects of what happens when acceptable people start doing unacceptable things.

[08/17/18 - 10:01 AM]
Investigation Discovery's Fall Season Highlights
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[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
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[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
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[08/17/18 - 08:00 AM]
"Star Wars Resistance," A New High-Flying Animated Adventure Series, Takes Flight with a One-Hour Premiere Sunday, October 7, on Disney Channel and DisneyNOW
The high-flying adventure series follows Kazuda Xiono ("Kaz"), a young pilot recruited by the Resistance for a top-secret mission to spy on the growing threat of the First Order.

[08/17/18 - 07:31 AM]
Key Art Debut - Jeremy Saulnier's Gripping Psychological Thriller "Hold the Dark," A Netflix Film Starring Jeffrey Wright, Alexander Skarsgard, Riley Keough
The latest Netflix original film debuts on Friday, September 28.

[08/16/18 - 11:30 PM]
Development Update: Thursday, August 16
Updates include: E! axes "The Royals" after four seasons; USA gives series order to "Bourne" TV series "Treadstone"; and Michael Engler to helm "The Gilded Age" at NBC.

[08/16/18 - 02:31 PM]
Starz's "Outlander" Season Four Returning November 4th!
Season four continues the story of time-traveling 20th century doctor Claire Fraser (Caitriona Balfe) and her 18th century Highlander husband Jamie Fraser (Sam Heughan), as they try to make a home for themselves in colonial America.

[08/16/18 - 01:03 PM]
TNT Orders "The Angel of Darkness" Limited Series
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[08/16/18 - 12:38 PM]
Special Edition of "20/20" Looks Back on Life and Legacy of Icon Aretha Franklin
Look for the one-hour special to air tonight at 8:00/7:00c on ABC.