or


[02/28/18 - 12:56 PM]
NBCUniversal Reimagines the Commercial Experience
The company today announced its plan to decrease the number of advertisements in commercial pods by 20 percent and decrease advertising time by 10 percent across its networks during its original primetime programming.

[via press release from NBC]

NBCUNIVERSAL REIMAGINES THE COMMERCIAL EXPERIENCE

Cuts Advertising Clutter by 20% and Time by 10% In Prime Originals Across Portfolio

Increases Commercial Innovation Using Artificial Intelligence To Introduce New Contextually Relevant, 60 Second "PRIME POD" And New Advertising Formats for Stronger Brand Connection

FEBRUARY 28, 2018, NEW YORK - NBCUniversal today announced its plan to decrease the number of advertisements in commercial pods by 20 percent and decrease advertising time by 10 percent across its networks during its original primetime programming. The company will also launch a new 60 second contextually-programmed PRIME POD in the first or last break of a show dedicated to up to two advertisers for stronger impact with viewers.

In making the announcement, Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal said: "Sometimes, a little bit less means a whole lot more. The industry knows that television is already the most effective advertising medium there is, but we need to make the experience better for viewers. We promised some big swings last fall to move our industry forward and this is the first one. Now, NBCUniversal is advancing the TV experience as consumer behavior has evolved: lower ad loads, more innovation and more targeting. We're reimagining the advertising experience for consumers, marketers, and the entire industry."

Over the past five years, the video viewing environment has become more cluttered with more than 400,000 advertisements added[1]. Consumer behavior has shifted and as viewers have migrated to other platforms, advertising effectiveness has waned.

STARTING THIS FALL

NBCUniversal's audiences will see fewer, better ads that are more relevant than ever before. Less clutter and less ad time means there's space for more. More premium content, more opportunity, and more commercial innovation.

Fewer Ads:

NBCUniversal will reduce the number of ads across its networks by 20%, and total ad time by 10% in Prime Originals across the entire portfolio.

The company is making reductions in more than 50 Primetime original shows across its entire portfolio.

Better Ads:

Research shows that innovative advertising products increase consumer engagement by more than 20%[2].

NBCUniversal will also unveil a suite of innovative new ad products including Interactive Picture in Picture and Social Commercials and Social First Pods.

Contextually targeted ads fuel greater consumer conversion and NBCUniversal will use a new artificial intelligence (AI)-based contextual content targeting product that combs through scripts and data sources to make every ad that much more contextually relevant to its audience.

More Relevant Ads:

NBCUniversal will use its unparalleled technology, tools, talent and creative capabilities to help clients' advertisements resonate the most and deliver them in new ways.

NBCUniversal has created a new 60 second "PRIME POD" of National ad time in the first or last break of a show.

This transformative new pod, which will be dedicated to up to two advertisers, combines the power of fewer, better, and more contextually relevant ads, and gives clients a unique opportunity to connect with audiences in the most effective, exciting, and efficient way.

###

About NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit:www.nbcuniversal.com.

[1] Source: Nielsen Ad Intel, 2013-2017

[2]Nielsen, 2016; Engagement = Audience Retention





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/19/18 - 03:01 PM]
CBS Gives Full-Season Orders to "God Friended Me," "Magnum P.I." and "The Neighborhood" for the 2018-2019 Broadcast Season
These series join the previously announced "FBI" as freshman shows receiving full-season orders for 2018-2019 on CBS.

[10/19/18 - 02:48 PM]
The CW's New Fall Series "All American" and "Charmed" Get Additional Local Boost as CW Affiliates Schedule Weekend Airings
CW stations nationwide are re-airing the first two episodes on a special date and time.

[10/19/18 - 01:09 PM]
Matthew Broderick Joins Cast of Netflix High School Apocalypse Dramedy "Daybreak"
He'll play Principal Burr: the cheerful, upbeat principal of Glendale High, Burr knows the name of every kid in school and their favorite character to play in Overwatch.

[10/19/18 - 11:16 AM]
"Station 19" Comes in Hot with a Full-Season Order From ABC
In the Live + 3 Day ratings, "Station 19" built on its season premiere by 24% in Total Viewers and by 25% in Adults 18-49 to set new series highs.

[10/19/18 - 11:00 AM]
FOX Places Back-Nine Order of "The Cool Kids," Joining "Last Man Standing" for a Full Season
The network has picked up nine additional episodes of the new comedy.

[10/19/18 - 10:31 AM]
Video: Showtime(R) Drops the Trailer for New Comedy "Black Monday" on Anniversary of the Historic Stock Market Crash
Don Cheadle, Andrew Rannells and Regina Hall star in the series, premiering Sunday, January 20 at 10:00/9:00c.

[10/19/18 - 10:09 AM]
Kelsea Ballerini, Luke Bryan, Kenny Chesney, Dan + Shay, Old Dominion, Carrie Underwood, and Keith Urban Set to Perform at "The 52nd Annual CMA Awards"
Ballerini is a six-time career CMA Awards nominee, returning this year with her fourth consecutive Female Vocalist of the Year nomination.

[10/19/18 - 09:21 AM]
Paloma Faith Joins "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
She'll play the series regular role of "Bet Sykes," a spirited, sadistic and sharp-tongued villain.

[10/19/18 - 08:53 AM]
Showtime(R) Releases Season Six Premiere of "Ray Donovan" Early to Subscribers
The episode is now available only to Showtime subscribers via Showtime streaming, Showtime Anytime and on demand.

[10/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Holds Onto Demo Crown with "Thursday Night Football"
Despite a blowout Broncos-Cardinals game, the network once again takes home top honors among adults 18-49.

[10/19/18 - 08:02 AM]
Video: Sundance TV Releases "Jonestown: Terror in the Jungle" Trailer in Advance of Two-Night Special Event
Look for said event on Saturday, November 17 and Sunday, November 18 at 9:00/8:00c.

[10/19/18 - 07:58 AM]
WE tv's Groundbreaking Docuseries "Love After Lockup" Returns Friday, December 7 at 9PM ET/PT
WE tv's explosive docuseries is back for a second season, exploring new shocking and revealing stories of couples who fall in love despite the prison bars between them.

[10/19/18 - 06:30 AM]
New Kids on the Block Singer Jonathan Knight to Star in HGTV Pilot "Farmhouse Fixer"
"Old farmhouses are American treasures," said Jonathan. "Most have been in the same family for 200 years and have never been renovated. And they're disappearing fast. If we don't save them, they're going to be gone."

[10/19/18 - 06:00 AM]
National Geographic Taps Angela Bassett to Narrate Stunning Natural History Special "The Flood"
The two-hour wildlife documentary special premieres Sunday, November 25 at 8:00/7:00c.

[10/18/18 - 04:45 PM]
Bette Midler, Brooke Shields, John Larroquette, Katie Couric and Peter Gallagher to Guest Star in the CBS/Warner Bros. Television Comedy "Murphy Brown"
Midler reprises her role 20 years later as Caprice Morton, previously known as Caprice Feldman, Murphy's former secretary.