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[04/03/19 - 07:13 AM]
CNBC Presents a 90 Minute Original Documentary "The Profit: My Roots" on Tuesday, April 9 at 9PM ET/PT
"Lebanon is a nation of survivors and success stories," said Marcus Lemonis. "On this journey, I am going to learn from its people the best way I know how - by finding out how business is done here."

[via press release from CNBC]

CNBC PRESENTS A 90 MINUTE ORIGINAL DOCUMENTARY "THE PROFIT: MY ROOTS" ON TUESDAY, APRIL 9 AT 9PM ET/PT

Entrepreneur and Host of CNBC's 'The Profit' Marcus Lemonis Returns for the First Time to His Birthplace in Lebanon

A Look at the Resilience and Spirit of Entrepreneurs Determined to Overcome the Country's War-Torn Past

ENGLEWOOD CLIFFS, N.J. - April 3, 2019 - In a 90-minute CNBC original documentary, "The Profit: My Roots," airing Tuesday, April 9th at 9PM ET/PT, entrepreneur Marcus Lemonis, star of CNBC's hit primetime series "The Profit," travels to the land of his birth - Lebanon. Adopted out of a Beirut orphanage at age nine months, Lemonis had never been back until now. It is a powerful journey of discovery revealing a side of "The Profit" viewers have not seen before.

Lemonis's roots had long been a mystery, but he visits his orphanage and examines his birth records, yielding some stunning personal discoveries. He also embarks on a search for his birth parents, a towering challenge in a country where many records were destroyed during its 15-year long civil war. Along the way, Lemonis explores what his life might have been like had he never left Lebanon.

"Lebanon is a nation of survivors and success stories," said Lemonis. "On this journey, I am going to learn from its people the best way I know how - by finding out how business is done here."

Entrepreneurs explain how they conduct business in one of the most war-weary regions in the world, including Jill and Naji Boutros, who opened a winery in the mountain town of Bhamdoun in 1999. Their operation is an oasis of elegance that has helped bring vitality back to Naji's scarred village.

Lemonis also visits Cynthia Chamat Debbane, a young fashion designer who runs her own store "Boutique Hub," selling her clothing line and also serving as an incubator for local Lebanese brands. She introduces Lemonis to "Jellyfish" - a brand of bags and baskets handwoven from recycled plastic bags, made by Syrian refugee women. He then travels to the frontlines of the refugee crisis as he visits a refugee camp near the Syrian border and meets the makers of the "Jellyfish" bags.

Finally, Marcus tours the Barakat building in Beirut, a former sniper's nest that sat at the crossroads of the Green Line - a no man's land during Lebanon's civil war. There he is guided by Mona Hallak, an architect dedicated to preserving the bullet-ridden building as a monument to the war.

Marcus Lemonis is Co-Executive Producer, Wally Griffith is Senior Producer, and Kathy Liu, Meghan Lisson, Reid Collins, and Oliver Miede are Producers.

For more information visit https://www.cnbc.com/the-profit-my-roots/. LIKE us on Facebook and FOLLOW us on Twitter and Instagram! #TheProfit

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to 410 million homes worldwide, including more than 90 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC Digital delivers more than 55 million U.S. unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC's investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.

CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.

For more information about NBCUniversal, please visit http://www.NBCUniversal.com.





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· PROFIT, THE (CNBC)





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