FREEFORM PACKAGES THE ULTIMATE HOLIDAY GIFT-WRAPPING SERIES
WITH 'WRAP BATTLE'
SHERYL UNDERWOOD SET AS HOST, CARSON KRESSLEY AND WANDA WEN TO JUDGE
CANDY SPELLING, SANDRA LEE, SHERRY COLA, DIGGY SIMMONS, LALA KENT AND SABRINA SOTO TO SERVE AS GUEST JUDGES
WINNER TO DESIGN CUSTOM HOLIDAY PAPER TO BE SOLD AT PAPER SOURCE AND BE FEATURED GUEST WRAPPER AT BROOKFIELD PROPERTIES' SoNo COLLECTION
Freeform announced today that production has begun on the holiday gift-wrapping competition series "Wrap Battle" in Los Angeles. The six-episode series will follow nine contestants as they battle to become the ultimate wrapper and take home the coveted grand prize, valued at $50,000. The series will be hosted by comedian Sheryl Underwood ("The Talk"), with Carson Kressley ("RuPaul's Drag Race," "Get A Room with Carson and Thom") and Wanda Wen (founder of fine stationery and luxury paper brand Soolip) serving as judges. Celebrity guest judges will include Tony Award(R)-winning Broadway producer Candy Spelling, Sandra Lee, Sherry Cola ("Good Trouble"), Diggy Simmons ("grown-ish"), Lala Kent ("Vanderpump Rules") and designer Sabrina Soto.
Nine contestants will be challenged to create eye-popping gift-wrapping masterpieces and inspire viewers to push their own holiday gift-giving to a whole new level. Each episode will pit the country's most inventive and artistic gift-wrappers against one another as they battle it out holiday-style in challenges ranging from creating the most over-the-top gift basket to wrapping some of the most outrageous objects.
In an unprecedented collaboration with Paper Source, the winner of "Wrap Battle" will receive a once-in-a-lifetime opportunity to design their own custom holiday wrapping paper to be sold in at least 120 stores across the country. In addition, the winner will get to showcase their talent at The SoNo Collection, Brookfield Properties' one-of-a-kind shopping destination in Norwalk, Connecticut, designed to celebrate fashion, art and culture. The winner will be part of the main event for the new, interactive holiday experience and will receive a $1,000 shopping spree to The SoNo Collection.
The series will premiere this winter on Freeform.
"Wrap Battle" is produced by Michael Levitt Productions. Michael Levitt (Freeform's "Hocus Pocus 25th Anniversary Halloween Bash," "Skin Wars," "My Life on the D-List"), Jill Goularte ("Skin Wars," "Window Warriors") and Colleen Sands ("Project Runway," "Skin Wars," "Glam Masters") serve as Executive Producers.
Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. As Walt Disney Television's young adult television network, Freeform channels the force and momentum of its audience in its quest for progress with authentic, groundbreaking original series such as "grown-ish," "The Bold Type," "Good Trouble," "Pretty Little Liars: The Perfectionists," "Siren," "Marvel's Cloak & Dagger" and more. The network also programs tentpole events such as "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." Upcoming original series include "Party of Five," "Motherland" and "Everything's Gonna Be Okay."
About Paper Source
Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to "Do Something Creative Every Day," Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life's moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of August 2017, Paper Source operates stores in 29 states, the District of Columbia, plus an ecommerce store and wholesale division.
About Brookfield Properties
Brookfield Properties is a fully-integrated, global real estate services company, providing industry-leading portfolio management and development capabilities across the real estate investment strategies of Brookfield Asset Management - a global alternative asset manager with over $385 billion in AUM. Brookfield Properties develops and manages premier real estate with a focus on maximizing the tenant experience in addition to the investment and operational performance of the asset. We also focus on integrating leading-edge real estate technologies which enables us to be at the forefront of innovation and sustainability - benefiting not only our tenants, residents and business partners, but also the communities in which we operate.