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[02/24/20 - 07:32 AM]
Nickelodeon and Time Unveil Partnership for First-Ever "Kid of the Year" Honor
The year-long multiplatform initiative will include a TV special simulcast on Nick and the CBS Television Network, and hosted by Trevor Noah.

[via press release from Nickelodeon]

NICKELODEON AND TIME UNVEIL PARTNERSHIP FOR FIRST-EVER "KID OF THE YEAR" HONOR

TREVOR NOAH TO HOST "KID OF THE YEAR" TV SPECIAL, PRODUCED BY TIME STUDIOS, SIMULCAST ON NICK AND CBS IN DECEMBER

TIME AND TIME FOR KIDS TO PUBLISH COMPANION STORIES

HOLLYWOOD, Calif.--Feb. 24, 2020--Nickelodeon, TIME and TIME For Kids are joining forces for the first-ever Kid of the Year honor, a year-long multiplatform initiative that will include a TV special simulcast on Nick and the CBS Television Network, and hosted by Trevor Noah (The Daily Show with Trevor Noah). The December hour-long special will recognize five extraordinary young leaders who are making a positive impact in their communities and name TIME Kid of the Year, who will also be featured in companion stories in TIME and TIME For Kids. The Kid of the Year partnership will also include the opportunity for all the honorees to serve as kid reporters for TIME For Kids with exclusive access to Nickelodeon events throughout the year. Details on the nomination and submission process for Kid of the Year will be announced at a later date.

Said Trevor Noah, "As a former kid, I'm looking forward to being part of Nickelodeon and TIME's Kid of the Year special, which celebrates everything that makes young people amazing and gives them a platform to have their voices heard. Today's kids want to actively make the world a better place and we should do everything we can to help. That's the goal of this show. So, let's take those first steps on the path to positive change together and shine a light on the good."

"Kids drive the cultural narrative in so many ways, and we at Nickelodeon are honored to partner with TIME and TIME For Kids for our first-ever Kid of the Year, an event that celebrates influential kids making a huge impact in their schools, communities and the world," said Rob Bagshaw, Executive Vice President, Unscripted Content. "Led by the multitalented Trevor Noah, this special will showcase real kids' achievements in a fun, unique way, and we are thrilled to extend its reach significantly further by simulcasting it on CBS, which is the most watched broadcast network."

"Each and every day, kids around the world are inspiring, entertaining and positively impacting their communities," said Ian Orefice, President of TIME Studios. "Their accomplishments remind us that the seemingly impossible may very well be possible. At TIME and TIME For Kids, we are committed to highlighting those that create positive change and we couldn't be more thrilled to partner with Nickelodeon and Trevor Noah on Kid of the Year, celebrating these remarkable kids and their stories."

The Kid of the Year TV special will shine a spotlight on five standout kids who have all gone the extra mile to positively shift culture and inspire others, culminating with one kid being recognized as Kid of the Year. The special will also feature stars from entertainment, sports and pop culture surprising the honorees, as well as musical performances.

Nickelodeon's Kid of the Year is a co-production of TIME Studios, Day Zero Productions, Mainstay Entertainment and Nickelodeon. Executive Producers include Andrea Delbanco (TIME For Kids), Ian Orefice and Mike Beck (TIME Studios), Trevor Noah and Haroon Saleem (Day Zero Productions), Norm Aladjem, Derek Van Pelt and Sanaz Yamin (Mainstay Entertainment) and Rob Bagshaw and Paul J. Medford (Nickelodeon). Production of Nickelodeon's Kid of the Year is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.

Trevor Noah is the host of the Emmy(R) and Peabody(R) Award-winning The Daily Show on Comedy Central. The Daily Show with Trevor Noah recently received two Primetime Emmy nominations, including Outstanding Variety Talk Series and Outstanding Interactive Program. Trevor has written, produced, and starred in 8 comedy specials, most recently including the Netflix special Son of Patricia, for which he also received a Grammy Nomination for Best Comedy Album. With over 75 sold-out North American shows, he is bringing his wildly successful Loud & Clear Tour to new cities across the U.S. and Europe in 2020. Trevor recently launched his new podcast series "On Second Thought: The Trevor Noah Podcast" exclusively on Luminary. He is the author of the #1 New York Times bestseller "Born a Crime: Stories from a South African Childhood," which received the Thurber Prize for American Humor and two NAACP Image Awards. The Audible edition of "Born a Crime," performed by Trevor, remains one of the top-selling and highest-rated Audible performance of all time. To date, "Born a Crime" has sold over 1 million copies across all formats.

The forthcoming Kid of the Year partnership with TIME underscores a key element of Nickelodeon's content strategy, to create co-viewing opportunities for today's kids and parents who increasingly use TV time as family time; and to likewise serve a generation of kids intent on building a better future, as revealed through Nickelodeon audience research findings. The Kid of the Year initiative is part of Nickelodeon's new content slate that is informed by insights into today's kids, who: are the most diverse generation ever and expect to see themselves authentically represented in media and in the world around them; want to make a positive difference in the world as they grow up; consider social media stars as their top role models, alongside their parents; and increasingly meet their much-desired need for family time by co-viewing entertainment content together.

About TIME

TIME is a global media brand that reaches a combined audience of more than 90 million around the world, including over 33 million digital visitors each month and 42 million social followers. A trusted destination for reporting and insight, TIME's mission is to tell the stories that matter most, to lead conversations that change the world and to deepen understanding of the ideas and events that define our time. With unparalleled access to the world's most influential people, the immeasurable trust of consumers globally, an unrivaled power to convene, TIME is one of the world's most recognizable media brands with renowned franchises that include the TIME 100 Most Influential People, Person of the Year, Firsts, Best Inventions, World's Greatest Places and premium events including the TIME 100 Summit and Gala, TIME 100 Health Summit, TIME 100 Next and more.

About TIME For Kids

Since 1995, TIME For Kids has delivered current events from TIME news bureaus around the world to millions of students in elementary and middle school classrooms across the U.S. each week. As an educational publication, the mission of TIME For Kids is to help teachers engage young readers with the world around them and inspire kids to join the conversation about current events.

About Nickelodeon

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).





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