HGTV ORDERS SECOND SEASON OF BLOCKBUSTER HIT SERIES 'CELEBRITY IOU'
New York [May 4, 2020] HGTV has picked up a sophomore season of its smash hit series, Celebrity IOU, which has attracted more than 18.9 million total viewers since its premiere just three weeks ago. In the second season, tentatively slated to premiere in early 2021, additional Hollywood A-listers will express deep gratitude to individuals who had a major impact on their lives - surprising them with big, heartwarming home renovations that bring everyone to tears. The star-studded, uplifting series features HGTV's popular real estate and renovation experts Drew and Jonathan Scott, who also serve as executive producers and work closely with each celebrity to deliver a renovation that is customized to meet the needs of a special person. Celebrity IOU is the #2 new unscripted original series in all of cable among P25-54 and W25-54 so far this year.
"Since its premiere on April 13, Celebrity IOU has delivered a strong, consistent weekly performance among all demos," said Jane Latman, president, HGTV. "This series continues to break records and it delights viewers with feel-good stories about fan-favorite celebs and the people who love and support them off-camera. We have to make more."
Premiering Monday nights at 9 p.m. ET/PT, Celebrity IOU has spotlighted life-changing renovations from Brad Pitt, Melissa McCarthy and Viola Davis, with upcoming episodes this season to feature Michael Bublé and Rebel Wilson.
Celebrity IOU is produced by Scott Brothers Entertainment.
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 87 million U.S. households; a website, HGTV.com, that attracts an average of 10.3 million people each month; a social footprint of 21.2 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.