BEVERLY BOND INKS MULTI-PLATFORM DEVELOPMENT DEAL WITH BET ACROSS ALL OF ITS BUSINESS EXTENSIONS

New York, NY - March 8, 2021 - Founder and CEO of the award-winning empowerment brand BLACK GIRLS ROCK!(R) Beverly Bond inks a three-year development deal with BET across all of its platforms. Bond has been a long-time partner to BET, most notably, as the creator and executive producer of the BLACK GIRLS ROCK!(R) Awards, the ultimate destination for Black girl brilliance. In 2006, Bond created the annual BLACK GIRLS ROCK!(R) Awards to honor the nexus of achievements of exemplary Black women who break boundaries, blaze trails, and set trends across sectors. She partnered with BET in 2010 to bring the already successful BLACK GIRLS ROCK!(R) Awards to an international stage. Each year, the preeminent annual celebration has garnered millions of viewers worldwide.

"We are so thrilled to build on our long-standing relationship with Beverly Bond and look forward to collaborating on new content created for and by Black women," said President of BET, Scott Mills. "Now more than ever, we are proud to have played a role in BLACK GIRLS ROCK!(R)'s 15-year legacy and the new heights that we'll achieve together in this next phase of our partnership with Ms. Bond."

"Bringing the BLACK GIRLS ROCK! Awards to BET, in 2010, elevated my mission to showcase the brilliance and beauty of Black women. Celebrating our dynamism on a global network has greatly contributed to the paradigm shift that we are witnessing unfold in mass media today," said Beverly Bond. "The message that Black girls rock, we are beautiful, and our voices matter has truly penetrated popular culture and reverberated in the spirits of Black women and girls everywhere. As we celebrate the 15th anniversary of BLACK GIRLS ROCK!, I look forward to working with Scott Mills and the BET team to develop new original content that centers the breadth and depth of Black experiences and elevates the fullness of Black women's narratives."

Beverly Bond is an author, DJ, artist, cultural curator, television producer, philanthropist, and thought leader who has blazed trails in music, entertainment and social entrepreneurship. In 2006, Bond founded BLACK GIRLS ROCK!(R) to showcase empowering images of women of color. She partnered with BET in 2010 to bring the BLACK GIRLS ROCK!(R) Awards to television which garnered over 2.7 million on its television debut. In 2018, Bond released her first book, BLACK GIRLS ROCK!(R):Owning Our Magic, Rocking OurTruth, published by Simon & Schuster. She interviewed and featured over 40 powerhouse women, including Michelle Obama, Susan Taylor, Rihanna, Solange, Angela Davis, Mary J. Blige, Yara Shahidi and many more. Bond's passion and commitment to music, art and culture have solidified her as one of the world's premier celebrity DJs. She's brought her versatile talents to the most highly exclusive events and to a myriad of celebrity clients including Prince, Alicia Keys, Michael Jordan, Erykah Badu, Sean "Diddy" Combs, Derrick Jeter, Jerry Seinfeld, Jay Z, Martha Stewart, President Barack Obama, Vice President Kamala Harris, President Joe Biden, and more. Beverly Bond has earned a number of prestigious recognitions including EBONY Magazine's Power 100 list of "Most Influential Blacks In America,'' three Gracie Awards, four NAACP Image Awards and four Root 100 Awards. Bond has also been given the "Key to the City'' and celebrated with her own "Beverly Bond Day" in Rochester, NY by Mayor Lovely. Mayor Muriel Bowser declared March 6th as BLACK GIRLS ROCK! DAY in Washington, DC.

For more information about BLACK GIRLS ROCK!(R) visit www.blackgirlsrock.com Join the conversation on social media by logging on to our social media platforms: using the hashtag: #BLACKGIRLSROCK and @BLACKGIRLSROCK

About BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.