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BET'S SOPHOMORE SEASON OF "TYLER PERRY'S SISTAS" REIGNS AS THE #1 SCRIPTED SERIES ON CABLE FOR AFRICAN AMERICANS AND SETS PREMIERE DATE FOR SEASON 3, WEDNESDAY, JUNE 9, 2021
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New York, NY - April 7, 2021 - The #1 scripted series on cable for African Americans P18-49, "Tyler Perry's Sistas," sets the premiere date for Season Three, Wednesday, June 9, 2021. 1.4M viewers P2+ tuned in weekly to the riveting 22-episodes second season of "Sistas" on Live+3 and averaged a +60% weekly lift on P18-49 from Live Same Day to L3. The season finale, which simulcast Wednesday, March 31 across BET and BET Her, delivered a .617 P18-49 rating (Live + 3), 1.3 M total viewers P2+; .556 P18-49 rating, and 1.1 M total viewers P2+ (on BET alone). BET grew its "Tyler Perry's Sistas" season finale audience versus L+SD double-digits +54%.
About "Tyler Perry's Sistas"
The one-hour drama follows a group of single black females as they navigate their "complicated love life," careers, and friendship through the ups and downs of living in a modern world of social media and unrealistic relationship goals. Tyler Perry takes viewers on an exhilarating ride of emotions and gut-busting predicaments that will test the ladies' long-standing friendship. This band of women, intertwined with their newfound relationships, must navigate this new-age dating scene as they continue to search for love in their 30's. The talented ensemble cast of "Tyler Perry's Sistas" includes KJ Smith, Mignon, Ebony Obsidian, Novi Brown, DeVale Ellis, Chido Nwokocha, Anthony Dalton II, Brian Jordan Jr., Kevin A. Walton, Trinity Whiteside, and Crystal Renee' Hayslett.
*Source: Nielsen | Total viewer claims based on average imps cumulative across relevant nets | Simulcast coverage ratings based on BET Coverage Universe
ABOUT BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT TYLER PERRY STUDIOS
Tyler Perry Studios is a state-of-the-art film and television production facility founded in 2006 by actor, producer, filmmaker, playwright, and philanthropist Tyler Perry. Located in Atlanta, Georgia on the historic grounds of the former Fort McPherson army base, the new 330-acre campus is one of the largest production studios in the country. It boasts a variety of shooting locations including 40 buildings on the national register of historic places, 12 purpose-built sound stages, 200 acres of green space and an expansive backlot
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