[05/18/21 - 08:55 AM]
ESPN Leading "Fifty/50" Initiative Exploring Fifty Years of Title IX Across The Walt Disney Company
June 2022 will be declared "Fifty/50 Month," a wide-ranging initiative focused on the intersection of women, sports, culture and the fight for equality.

[via press release from ESPN]

ESPN Leading "Fifty/50" Initiative Exploring Fifty Years of Title IX Across The Walt Disney Company

Initiative Will Feature 50 Stories at the intersection of Women, Sports, Culture and the fight for Equality to Debut in June 2022

Just over a decade after launching espnW, the groundbreaking brand for women's sports and female athletes, The Walt Disney Company is leading a landmark initiative stretching across its storytelling platforms highlighting the civil rights journey of women in the sports and cultural landscape. Announced during Disney's Upfront presentation today, "Fifty/50" will commemorate the 50th anniversary of the June 23, 1972 passing of Title IX, the federal civil rights law that prohibits sex-based discrimination in any educational institution that receives federal funding, which gave women the equal opportunity to play.

June 2022 will be declared "Fifty/50 Month," a wide-ranging initiative focused on the intersection of women, sports, culture and the fight for equality. Highlighting it will be 50 women's stories told in multiple formats, including long-form reporting, documentary storytelling, podcasts, features, and digital and social platforms.

"This initiative is an incredible undertaking by our team to provide a 360-degree view of the journey of women in sports and to underscore our commitment to telling women's stories," said Jimmy Pitaro, Chairman, ESPN and Sports Content. "'Fifty/50' promises to be a project about a story in progress, examining where we've been and where we're headed, and I am eager to see it come to life."

At the center of the original content rollout will be a definitive documentary event from award-winning filmmaker Dawn Porter ("Bobby Kennedy for President," "John Lewis: Good Trouble," "The Way I See It") that captures the essence of the path of women's sports and culture. The multi-part film will explore the hard-fought battle of equal rights in education and athletics. Each part will offer a riveting look at the decades-spanning fight to nullify Title IX's significance; the rippling impact of this landmark law across society, access, and equality; and how that struggle continues to evolve and define culture in surprising and historic ways.

"Title IX is one of the most significant pieces of civil rights legislation in America's history, but it may also be the most misunderstood," said Porter. "I wanted to make this film because it speaks not just to my heart, but to issues that remain critical today. This is a story we think we know, but don't."

Among the many other components of "Fifty/50" will be an original anthem celebrating the power of women athletes written and performed by Grammy-nominated artist Rapsody and a ranking of the 50 greatest women athletes of the last 50 years from espnW.

"When we launched espnW in 2010, our goal was to create a platform to serve female sports fans more deeply and to shine a light on female athletes and women's sports," said Laura Gentile, Executive Vice President, Commercial Marketing, Networks & ESPN. "We're proud of the work we do in driving that mission, and we are energized by the growth we're seeing across both the sports and media landscapes. We're looking forward to celebrating this milestone for Title IX and our country, and to highlighting the many triumphs and continued challenges we must work to overcome."

Additional content for the initiative to be announced.


  [may 2021]  

(series past and present)
(series in development)
(tv movies and mini-series)

[06/21/21 - 08:21 AM]
Peacock Original Docuseries "Golden: The Journey of USA's Elite Gymnasts" to Premiere on June 27th
Following the USA Gymnastic Trials competition, the first three episodes of the series premiere on June 27, with new episodes dropping weekly on July 7, July 14, and July 21.

[06/21/21 - 08:02 AM]
Twinning! "The Mysterious Benedict Society" Debuts on Disney+ with a Super Sized Two Episode Premiere on Friday, June 25
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[06/21/21 - 07:07 AM]
Video: Apple's Award-Winning Global Hit Comedy "Ted Lasso" Debuts Season Two Trailer
The 12-episode second season will premiere with two episodes on July 23, followed by one new episode weekly, every Friday.

[06/21/21 - 07:01 AM]
ESPN Will Present the Pat Tillman Award for Service to England International Striker Marcus Rashford During The 2021 ESPYS Presented by Capital One on July 10 on ABC
Rashford was recently named to TIME's Top 100 List for his advocacy work on homelessness and child hunger.

[06/21/21 - 06:06 AM]
Video: Official Trailer and Key Art for New Robin Roberts Disney+ Original Series, "Turning The Tables," Now Available
Guests include Debbie Allen, Sofia Carson, Jamie Lee Curtis, Jenna Dewan, Sheila E., Melissa Etheridge, Mickey Guyton, Betsey Johnson, Billie Jean King, Tig Notaro, Raven-Symoné and Josie Totah.

[06/21/21 - 12:01 AM]
Video: Netflix Drops First Teaser to "The Chestnut Man"
The series is based on the debut novel by award winning writer Søren Sveistrup which has been translated into 28 languages and published in 50 countries.

[06/18/21 - 11:14 PM]
Development Update: Friday, June 18
Updates include: Netflix nixes "Dad Stop Embarrassing Me!" after one season; Annie Ilonzeh to lead NBC's "Getaway"; and Amazon reportedly lands Marvel's "Silk" TV series from Sony Pictures Television.

[06/18/21 - 01:03 PM]
Bravo's "Married to Medicine" Three-Part Reunion Begins Sunday, June 27 at 9:00 PM ET/PT
Host Andy Cohen sits down with Dr. Jacqueline Walters, Dr. Simone Whitmore,?Dr. Heavenly Kimes, Dr. Contessa Metcalfe, Toya Bush Harris, Anila Sajja and friend Quad Webb for an in-person reunion.

[06/18/21 - 11:43 AM]
ABC Is No. 1 Entertainment Network for 2nd Straight Week in Adults 18-49
ABC further spins the numbers for the week of June 7-13.

[06/18/21 - 10:40 AM]
AMC Networks Unveils New Content Initiative Designed to Get People Talking About Important (and Sometimes Difficult) Issues
AMC Networks today unveiled a new content initiative that invites conversation around difficult issues, from dated content in classic movies to timely documentaries.

[06/18/21 - 10:07 AM]
Summer Fun & Games Drives ABC to Win Sunday in Total Viewers
ABC further spins the numbers for Sunday, June 13.

[06/18/21 - 10:05 AM]
Get Ready to Go Inside the L.A. Lakers with Netflix
Mindy Kaling and Elaine Ko have created a comedy series inspired by the personal and professional dynamic between the family owners and team that collectively run one of the most iconic franchises in sports.

[06/18/21 - 09:09 AM]
Discovery's Emmy Nominated Series "Serengeti" Returns for Second Season July 18 on Discovery and discovery+
The ground-breaking series highlights the majestic animals who call the Serengeti their home and their day-to-day lives living together.

[06/18/21 - 09:02 AM]
discovery+ Announces July Programming Slate
New additions include the investigative series "Citizen P.I." and the original film "Song of the Shark."

[06/18/21 - 09:00 AM]
Amazon Studios Will Release "Jolt" on Prime Video July 23rd, 2021
Bobby Cannavale, Jai Courtney, Laverne Cox, David Bradley, Ori Pfeffer, with Susan Sarandon and Stanley Tucci also star in the film, from director Tanya Wexler.